The limited-time campaign "Secret Menu Carnival '17" will be held on the largest scale ever!

2017.10.16 Press Releases
CCC Marketing Co., Ltd.

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura; hereinafter referred to as "the Company"), the developer of "Smartphone Wallet," an app that consolidates the various cards in your wallet, including point cards and electronic money, is holding a limited-time campaign, "The Biggest Secret Menu Carnival in History '17," from Monday, October 16, 2017 to Friday, December 15, 2017, in which approximately 30,000 stores from a total of 10 brands, including Matsumoto Kiyoshi and MOS Burger, will offer special secret menus (benefits) exclusive to the "Smartphone Wallet" app.

*This is the campaign with the most sponsoring companies among all campaigns on the Smartphone Wallet app.

　The "Biggest Secret Menu Carnival '17 in History" is a limited-time campaign in which 10 brands, including Matsumoto Kiyoshi, MOS Burger, Right-on, Beard Papa's Freshly Made Workshop, Ippudo, Krispy Kreme Doughnuts, American Eagle Outfitters, Kita no Kazoku, Watts, and T-Card, will offer special secret menus (benefits) that can only be obtained here, and will be carried out on the largest scale in the history of "Smartphone Wallet."
Matsumoto Kiyoshi offers special secret menus (benefits), including a year's worth of shopping at 1,570 group stores nationwide (50,000 points), and Mos Burger offers a chance to win points worth a total of 3.35 million yen. In addition, starting in November, at Ippudo, you can enjoy the campaign's original menu, which cannot be enjoyed without the Smartphone Wallet app. (The secret menu for November will be released soon.)
Anyone can easily participate in this campaign by simply adding a card of their desired brand to the Smartphone Wallet app.

*Depending on the card you add, there may be other participation conditions in addition to adding the card. For details, please visit the Smartphone Wallet website (http://www.smasai.jp/) for details.

It is said that the average Japanese person carries about 20 cards in their wallet. Smartphone Wallet will not only consolidate these cards, but will also continue to take on various initiatives to enrich customers' shopping experiences, with the aim of becoming the No. 1 shopping support app.

*Number of cards owned by individuals, including point cards, credit cards, electronic money, etc. (Researched by CCC Marketing Co., Ltd.)

Campaign Overview

■Name: Smartphone Wallet Biggest Secret Menu Carnival '17
■ Period: Monday, October 16, 2017 to Friday, December 15, 2017

■How to participate: ①Download the free app "Smartphone Wallet" and register as a member
　 ② Add each brand's card to the app
　 3. Check out each brand's secret menu (benefits) *Methods of participation vary by brand.

■Download URL:

■ Participating brands: The following 10 brands
Matsumoto Kiyoshi / Mos Burger / Right-on / Beard Papa's Freshly Made Workshop / Ippudo / Krispy Kreme Doughnuts / American Eagle Outfitters / Kita no Kazoku / Watts / T-Card

*Not available at some stores. For details, please visit the Smartphone Wallet website (http://www.smasai.jp/) for details.

■ Secret menu list

*Please note that the period and participation conditions vary depending on the participating brand.

What is "Smartphone Wallet"?

"Smartphone Wallet" is a free app based on the concept of "being able to use just one smartphone for everything from points to payments."It allows you to manage all the various point cards and electronic money stored in your wallet, and delivers store coupons and special offers to users. You can also enjoy convenient cardless shopping by showing the barcode, QR code, or stamp card screen in the app at the store.

Service name: Smartphone Wallet
Usage fee: Free

<Main features>
・Clean your wallet! All your point cards are stored in your smartphone.
・No need to worry about forgetting your point card! Shopping becomes more convenient.
・You can manage your point card information with just this one app
・Check coupons and special offers from your favorite stores
・You can participate in exclusive events for smartphone wallet members

*Availability of payment functions varies depending on the company.
*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Matsumoto Kiyoshi / MOS Burger / Right-on / Tsubohachi / Beard Papa's Freshly Made Workshop / Restaurant Karaoke Shidax / NATURAL BEAUTY BASIC / PROPORTION BODY DRESSING / Ippudo / UNITED ARROWS / Hibiya Kadan / Krispy Kreme Doughnuts / American Eagle Outfitters / Kita no Kazoku / Watts / T-Card / QUICPay (issued by Toyota Finance Corporation and JCB Co., Ltd.)

*1: The service is available at some stores. Participating stores can be found on the Smartphone Wallet website (http://www.smasai.jp/) for more information.
*2: This service is not available at some stores. Participating stores can be found on the Smartphone Wallet website (http://www.smasai.jp/) for more information.
*3: Only QUIC Pay issued by JCB Co., Ltd. or Toyota Finance Corporation can be used with the "Smartphone Wallet" app.
(Android only)

Materials related to this matter

The limited-time campaign "Secret Menu Carnival '17" will be held on the largest scale ever!

Inquiries regarding this matter

Smartphone Wallet Secret Menu CP PR Office (Initial Co., Ltd.) Persons in charge: Fukushima/Miyashita/Miyata
TEL: 03-6821-5730 FAX: 03-5572-6065 Mail: ccc_uramenu@vectorinc.co.jp