TSUTAYA's stationery and miscellaneous goods business began in 2011, and currently the main customer demographic for stationery and miscellaneous goods is women in their 30s and 40s. Additionally, sales of stationery and miscellaneous goods have increased by approximately 110% year-on-year at existing stores for two consecutive years in 2015 and 2016, indicating high customer demand for stationery and miscellaneous items.

The main factors behind the achievement of 300 stores include the opening of stores that are suited to the characteristics of the trade area and user attributes, based on an analysis of consumer trends using the T Card database, which has exceeded 64.43 million members (as of the end of September 2017) since its introduction in 2011, and the realization of a detailed product lineup that meets the diverse hobbies and preferences of customers and achieves high customer satisfaction. Another advantage is that the store has been thoroughly designed to offer a comfortable BOOK & CAFE space where customers can relax and enjoy their time, and to offer new "lifestyle suggestions" that create new discoveries with stationery and miscellaneous goods.

For details, please see below for a summary of the five main factors.
・TSUTAYA Stationery and Miscellaneous Goods Business Topics: Store list here →http://tsutaya.jp/storelist_bungu/

Each store - TSUTAYA, TSUTAYA BOOKSTORE, Kusamura BOOKS, TSUTAYA BOOK GARAGE, and Tsutaya Bookstore - offers a product lineup suited to the characteristics of the trade area and customer needs, while proposing lifestyle ideas through stationery and miscellaneous goods.

・Kusamura BOOKS Shinmoriyama store (Nagoya City, Aichi Prefecture / Opened in February 2017)
Based on the concept of "a little bit of luxury in everyday life = Raffurei," we offer time and space for families and people of the premium age living in the area to experience a little luxury. This bookstore has expanded its selection of stationery and miscellaneous goods that add quality to everyday life, along with books.

・TSUTAYA BOOK GARAGE Fukuoka Shime (Kasuya-gun, Fukuoka Prefecture / Opened in July 2016)

In existing stores, we are actively renovating them into bookstores that offer lifestyle suggestions, by introducing new stationery and miscellaneous goods sections and expanding sales areas to suit local characteristics.

・TSUTAYA Sangenjaya Store (Setagaya Ward, Tokyo / Renovated in May 2016)
We have expanded our stationery and miscellaneous goods section, and now stock a wide range of products, from everyday items to cute accessories and luxury stationery that can be used as gifts, all designed to "make your life a little richer and more enjoyable."

Currently, we are expanding our lineup of popular items in our database, such as masking tape, an item popular among women, FriXion erasable writing implements that continue to be popular, and fidget spinners, a toy that has become explosively popular overseas. At the same time, we are expanding the range of unique original items available at each store, and Kusamura BOOKS has introduced new original goods that can only be found here, such as tote bags and lunch boxes, in order to create an appealing store.

In addition, some stores are also offering a trial range of bookends (3,240 yen including tax) made from Yoshino cedar, a high-quality wood from Nara Prefecture, and mugs for reading (3,456 yen including tax), as well as other items to help you enjoy reading.