Two new brands bearing the name "Tsutaya" that make you "more yourself": "HEDERA" and "Lelierre" - TSUTAYA's new private brand for enjoying both work and leisure.
2017.10.30
Press Releases
TSUTAYA Co., Ltd.
-The book will be available at TSUTAYA, Tsutaya Bookstore, Kusamura BOOKS and other bookstores nationwide from Wednesday, November 1st-
TSUTAYA Co., Ltd. (Tokyo Head Office: Shibuya-ku, Tokyo / President and COO: Nakanishi Kazuo / hereinafter referred to as "TSUTAYA") will begin selling two private brands of TSUTAYA stationery and miscellaneous goods, the stationery brand "HEDERA" and the miscellaneous goods brand "LeLierre", sequentially from Wednesday, November 1st. Sales will begin in November at approximately 180 stores nationwide, including TSUTAYA, TSUTAYA BOOKSTORE, Tsutaya Bookstore, and Kusamura BOOKS. We plan to introduce the system in 200 stores within this fiscal year, with the aim of introducing it to 500 stores by March 2019.
The two brands being released this time, "HEDERA" (Latin for the scientific name of ivy) and "Lelierre" (French), both mean "ivy" and are new stationery and miscellaneous goods brands based on the concept of "me on and off", which helps you achieve a flexible lifestyle like an ivy in your busy daily life.
We offer a wide selection of timeless products that are in line with current trends and make your life more "you," from highly functional and stylish stationery to favorite items that will make your daily life more enjoyable. We offer a lifestyle proposal for women who are particular about their own style, who want to enjoy life to the fullest, sometimes looking cool and sometimes looking cute.
Make your working style a little cooler and more stylish. Introducing the new stationery brand "HEDERA" for working women
"HEDERA" is the scientific name for "ivy" in Latin, and is an affordable stationery brand based on the concept of helping busy working women to enjoy their time in a more authentic way by pretending to be "a bit cool."
The collection combines timeless "simple design" and "excellent functionality," while being priced low so that it can be easily purchased. With 25 items including ballpoint pens, mechanical pencils, cutters, scissors, tape, erasers, and staplers, you can enjoy coordinating your office style.
Another feature of HEDERA is that each item comes in three color series: the classic colors of SNOW WHITE and NIGHT BLACK, plus the unique color of COPPER MOON.
The packaging is also stylish, showcasing both design and functionality, so you can add color to your daily life with the functional and beautiful stationery that only HEDERA can offer.
In addition, the popular masking tape is available at a reasonable price so that it can be enjoyed casually, and comes in a total of 24 cute designs.
<"HEDERA" Product Overview>
○Product items: 25 items in total, including ballpoint pens, mechanical pencils, cutters, scissors, tape, erasers, and staplers
Available colors: 3 colors (SNOW WHITE/COPPER MOON/NIGHT BLACK)
○ Suggested retail price: 70 to 1,350 yen (excluding tax)
Release date: Wednesday, November 1, 2017
*We plan to introduce the products one by one, but please note that the release date may change due to weather or other factors.
○Product item: Masking tape
○Available lines: 24 patterns (100 yen excluding tax / 3m roll)
Release date: Wednesday, November 1, 2017
*We plan to introduce the products one by one, but please note that the release date may change due to weather or other factors.
I like to spend my time being a little cute. Introducing the new Lelierre brand, where you can find your favorite items
The "Lelierre" series, which means "ivy" in French, is a miscellaneous goods brand that offers items to help women who want to enjoy a wide range of lifestyles spend their days off and have wonderful holidays, bringing rich time and happy moments to those around them.
This time, we have prepared a feminine lineup of items to help you spend your time off in style, including book covers, flat pouches, reversible lunch totes, bookmarks, and stainless steel vacuum bottles.
<"Lelierre" product overview>
○Product items: 5 items including book cover, flat pouch, reversible lunch tote, bookmark, stainless steel vacuum bottle, etc.
Release date: Wednesday, November 1, 2017
*We plan to introduce the products one by one, but please note that the release date may change due to weather or other factors.
Through the two brands "HEDERA" and "Lelierre," TSUTAYA aims to continue providing opportunities for new encounters and discoveries with "things" in store, and to propose lifestyle ideas that will help women live brighter and more fulfilling lives through stationery and miscellaneous goods.
Materials related to this matter
Two new brands bearing the name "Tsuta" that make you "more yourself" - "HEDERA" and "LeLierre" - TSUTAYA's new private brand for enjoying both work and leisure
Inquiries regarding this matter
TSUTAYA Corporation Public Relations Unit TEL: 03-6800-4764 MAIL: tsutaya_pr@ccc.co.jp
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