Limited-time "Biggest Secret Menu Carnival '17" New secret menu items will be available from November 1st!
2017.10.31
Press Releases
CCC Marketing Co., Ltd.
- A campaign offering special secret menu (benefits) only available through the "Smartphone Wallet" app -
CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko; hereinafter referred to as "the Company"), which develops the "Smartphone Wallet" app that consolidates the various cards in your wallet, such as point cards and electronic money, will be offering great deals on secret menus from four new companies from Wednesday, November 1, 2017, as part of the "Biggest Secret Menu Carnival '17," a limited-time campaign that began on Monday, October 16, 2017, offering special secret menus (benefits) exclusive to the "Smartphone Wallet" app.
The "Biggest Secret Menu Carnival '17 in History" is a limited-time campaign offering special secret menus (benefits) exclusively to "Smartphone Wallet" users at approximately 30,000 stores from a total of 10 participating brands, and is being carried out on the largest scale in the history of "Smartphone Wallet."
*This is the campaign with the most sponsoring companies among all campaigns on the Smartphone Wallet app.
In addition to the six companies that have been offering secret menus since Monday, October 16th, four other companies - Right-on, Beard Papa's Freshly Made Donuts, Ippudo, and Krispy Kreme - will be offering new secret menus from Wednesday, November 1st.
New secret menu items added from Wednesday, November 1st
Ippudo: A secret menu item that money can't buy: "Black Sesame Miso Dandan Topping 'KURO-DAMA'"
Ippudo, a popular ramen restaurant with 70,000 visitors a day in 13 countries, has developed its first "secret menu item that money can't buy," the black sesame miso dandan topping "KURO-DAMA."This is a ball-shaped version of the black sesame miso dandan used in "KURO," a popular local menu item in Hong Kong and Malaysia, arranged in a Japanese style. When you mix it, the rich flavor of black sesame and spices spreads and the color of the soup changes. This delicious, dark, and fragrant "ajihen" topping can only be ordered by users of the "Smartphone Wallet" app and can be added to your favorite ramen.
Beard Papa's Freshly Made Workshop: 100kg of Pie Choux (Custard) on Sale
Beard Papa's pie choux has been recognized worldwide for its high quality, winning the highest gold award at the international Monde Selection in 2016. This popular item is made with a specially developed choux pastry filled with plenty of special cream, and features a great balance of texture and creaminess. We will be offering 1,400 of these "custard pastries," weighing approximately 100 kg, during the campaign period. Among customers who present the "Smartphone Wallet" app, 1,400 people will be entered into a lottery to receive a special secret menu item.
Krispy Kreme Doughnuts: Get a free Original Glazed® with every drink order
Krispy Kreme Doughnuts' "Original Glazed®" is made using a secret recipe that has been passed down since the company was founded in 1937. During the campaign period, customers who present the Smartphone Wallet app and order a drink*1 will receive one free Original Glazed®*2. Amazingly, this secret menu item can be obtained as many times as you like with each purchase. This is a wonderful secret menu exclusive to Smartphone Wallet, where you can enjoy sweet and delicious cafe time many times a month just by ordering a drink.
*1: At stores that do not sell drinks, customers who purchase one or more donuts will receive one Original Glazed® as a gift.
*2: Numbers are limited. Please be aware of this in advance.
■Right-on: Receive 1,000 Right-on points with purchases of 10,000 yen or more
Right-on is a jeans select shop that offers a wide range of products for men, women, and children. During the campaign period, all customers who make purchases totaling 10,000 yen or more (excluding tax) in a single transaction at any store or online store will receive 1,000 Right-on points at a later date. This is a secret menu that gives you a little extra savings on your shopping, limited to one time per person. Give it as a Christmas present to your future self.
Anyone can easily participate in this campaign by simply adding a card of their desired brand to the Smartphone Wallet app.
*Depending on the card you add, there may be other participation conditions in addition to adding the card. For more information, please visit the Smartphone Wallet website (http://www.smasai.jp/).
It is said that the average Japanese person carries about 20 cards in their wallet. Smartphone Wallet will not only consolidate these cards, but will also continue to take on various initiatives to enrich customers' shopping experiences, with the aim of becoming the No. 1 shopping support app.
*Number of cards owned by individuals, including point cards, credit cards, electronic money, etc. (Researched by CCC Marketing Co., Ltd.)
Campaign Overview
■Name: Smartphone Wallet's Biggest Secret Menu Carnival '17
■ Period: Monday, October 16, 2017 to Friday, December 15, 2017
■Detailed URL: http://www.smasai.jp/
■How to participate: ①Download the free app "Smartphone Wallet" and register as a member
② Add each brand's card to the app
3. Check out each brand's secret menu (benefits)
*Methods of participation vary by brand.
■ Participating brands: The following 10 brands
Matsumoto Kiyoshi / Mos Burger / Right-on / Beard Papa's Freshly Made Workshop / Ippudo / Krispy Kreme Doughnuts / American Eagle Outfitters / Kita no Kazoku / Watts / T-Card
*Not available at some stores. For details, please check the Smartphone Wallet website (http://www.smasai.jp/).
Download URL
Secret menu list
*Please note that the period and participation conditions vary depending on the participating brand.
*The yellow items are secret menu items that will be available from Wednesday, November 1st.
What is a smartphone wallet?
"Smartphone Wallet" is a free app based on the concept of "being able to use just one smartphone for everything from points to payments."It allows you to manage all the various point cards and electronic money stored in your wallet, and delivers store coupons and special offers to users. You can also enjoy convenient cardless shopping by showing the barcode, QR code, or stamp card screen in the app at the store.
Service name: Smartphone Wallet
Usage fee: Free
Service URL: http://www.smasai.jp/
・Clean your wallet! All your point cards are stored in your smartphone.
・No need to worry about forgetting your point card! Shopping becomes more convenient.
・You can manage your point card information with just this one app
・Check coupons and special offers from your favorite stores
・You can participate in exclusive events for smartphone wallet members
*Availability of payment functions varies depending on the company.
*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.
Matsumoto Kiyoshi / MOS Burger / Right-on / Tsubohachi / Beard Papa's Freshly Made Workshop / Restaurant Karaoke Shidax / NATURAL BEAUTY BASIC / PROPORTION BODY DRESSING / Ippudo / UNITED ARROWS / Hibiya Kadan / Krispy Kreme Doughnuts / American Eagle Outfitters / Kita no Kazoku / Watts / T-Card / QUICPay (issued by Toyota Finance Corporation and JCB Co., Ltd.)
*1: The service is available at some stores. Please check the smartphone wallet website (http://www.smasai.jp/) for participating stores.
*2: This service is not available at some stores. Please check the smartphone wallet website (http://www.smasai.jp/) for participating stores.
*3: Only QUIC Pay issued by JCB Co., Ltd. or Toyota Finance Corporation can be used with the "Smartphone Wallet" app.
(Android only)
*4: Service is scheduled to start in mid-November.
Materials related to this matter
Limited-time "Biggest Secret Menu Carnival '17" New secret menu items will be available from November 1st
Inquiries regarding this matter
Smartphone Wallet Secret Menu CP PR Office (Initial Co., Ltd.) Persons in charge: Fukushima/Miyashita/Miyata
TEL: 03-6821-5730 FAX: 03-5572-6065 Mail:
ccc_uramenu@vectorinc.co.jp
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