"Survey on the lifestyles of young people" - 603 people aged 18-20 were asked! 80% of people use "LINE" as a communication tool with friends. The number one concern for 20-year-olds is "the future"

2018.01.05 Press Releases
Culture Convenience Club Co., Ltd.

- 30% of young men love cars, and 50% of young women love shopping -

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on Young People's Lifestyles" using the "T Survey," an online survey of 603 men and women aged 18 to 20 who use T Cards.

Digest of a survey on youth lifestyles

●The most popular communication tools with friends are 1st place "LINE," 2nd place "Phone," and 3rd place "Twitter." The most frequently used apps are 1st place "LINE," 2nd place "Twitter," and 3rd place "Instagram."
●The most worrying thing for 20-year-olds is, 1st place, "The future," 2nd place, "Work/employment" and "money."
80% have a driver's license or want to get one, and 70% have traveled abroad or are interested in traveling abroad.
●Favorite idols: 1st place "Nogizaka46", 2nd place "Arashi", 3rd place "Keyakizaka46"
●The most popular interests are 1st place "listening to music," 2nd place "watching movies and DVDs," and 3rd place "shopping." By gender, 30% of men are interested in "cars," while 50% of women are interested in "shopping."

●The most popular communication tools with friends are 1st place "LINE," 2nd place "Phone," and 3rd place "Twitter." The most frequently used apps are 1st place "LINE," 2nd place "Twitter," and 3rd place "Instagram."

The year 1997, when the new adults who will celebrate their coming-of-age ceremony on January 8th this year were born, was the year the consumption tax rose from 3% to 5%. The consumption tax is scheduled to increase to 10% next year in 2019, double the rate from 20 years ago. Also in 1997, Namie Amuro's song "CAN YOU CELEBRATE?" was a huge hit, and she has now announced that she will be retiring in September of this year. The world has changed dramatically in the past 20 years, but to gauge the lifestyles and attitudes of young people who will lead the future, we conducted a survey of 603 men and women aged 18 to 20.
First, we asked respondents to select multiple options regarding the tool they use to communicate with friends. The top answer was "LINE" (86.2%), demonstrating that "LINE" has overwhelming support from young people. In second place was "telephone" (43.0%), in third place was "Twitter (direct message)" (30.2%), in fourth place was "SMS", and in fifth place was "email". These results show that with the spread of the internet and smartphones, the means of communicating with friends have become more diverse. Next, we asked respondents to give their own answers about the apps they use most frequently. The top answer was "LINE" (77.9%), which was the same as the communication tool, followed by "Twitter" (50.6%), "Instagram" (30.5%), "Games" (20.7%), and "YouTube" (9.6%). Instagram, which came in third place, was used by more women than men, with 15.2% of men using it and 46.0% of women using it.

●The most worrying thing for 20-year-olds is, 1st place, "The future," 2nd place, "Work/employment" and "money."

Next, respondents were asked to select multiple times what they were currently worried about. Among all 18-20 year olds, the top answer was "money" (50.2%), followed by "the future" (44.9%) and "work/employment" (41.0%). Looking only at 20-year-olds, the top concern was "the future" (52.2%), followed by "work/employment" and "money" (51.2%), showing that people are becoming increasingly anxious about the future as they approach the age when they enter society.

●80% have a driver's license or want to get one. 70% have traveled abroad or are interested in traveling abroad.

There is often talk that young people today have little interest in cars, and in order to gauge the reality of this, we asked whether they would like to get a driver's license. 48.3% of respondents answered that they already have a driver's license, while 37.5% answered that they don't have one but plan to get one, meaning that 80% of people are interested in obtaining a license to drive a car. Like cars, overseas travel is a relatively expensive activity. When asked about their level of interest in overseas travel, 14.8% of respondents said they had traveled overseas within the past year, while 58.2% said they had not traveled overseas but would like to in the future, indicating that 70% of young people are involved in overseas travel.

●Favorite idols: 1st place "Nogizaka46", 2nd place "Arashi", 3rd place "Keyakizaka46"

Next, we asked whether they currently have a favorite idol, and 31.5% answered "Yes, I have a favorite idol."Among those who have a favorite idol, we asked them to give their favorite idol in their own free response, and the top answer was "Nogizaka46," followed by "Arashi" in second place, "Keyakizaka46" in third place, and "Kanjani Eight" and "BTS (Bangtan Boys)" tied for fourth place. We found that idol groups tend to be popular among both men and women.

●The most popular interests are 1st place "listening to music," 2nd place "watching movies and DVDs," and 3rd place "shopping." By gender, 30% of men are interested in "cars," while 50% of women are interested in "shopping."

Finally, when asked what they are currently interested in (multiple answers allowed), the top answer was "listening to music" (44.6%), followed by "watching movies and DVDs" (43.6%), "shopping" (40.0%), and tied for fourth place with "domestic travel" and "live concerts" (32.5%). When looking at the responses by gender, the differences between men and women were most apparent with "cars" (28.4%) ranking fourth for men and "shopping" (53.0%) ranking first for women.

■ Survey Overview
Survey method: Internet (T Survey)
・Survey period: Friday, December 15th to Wednesday, December 20th, 2017
・Survey area: Nationwide
・Survey subjects: Men and women aged 18-20 (T members)
・Sample size: 603 people

Materials related to this matter

"Survey on the lifestyles of young people" - 603 people aged 18-20 were asked! 80% of people use "LINE" as a communication tool with friends. The number one concern for 20-year-olds is "the future"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464