[Survey on awareness regarding point card ownership] It turns out that the amount of "ghost points" missed due to forgetting one's point card amounts to approximately 58 billion yen per year!

2018.02.08 Press Releases
CCC Marketing Co., Ltd.

- "Smartphone Wallet," a point card consolidation app, will reduce your ghost points to zero -

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura; hereinafter referred to as "the Company"), which develops the "Smartphone Wallet" app that consolidates the various cards in your wallet, including point cards and electronic money, is pleased to announce that it has conducted a "Survey on Attitudes Regarding Point Card Ownership" targeting 600 men and women in their 20s to 50s.

■Research Digest
While many people have given up on points, it has been found that the total amount of points not earned at checkout (i.e., ghost points) amounts to approximately 58 billion yen per year. As the trend towards one smartphone per person continues, there is a strong desire to use "point card consolidation apps" that allow users to manage their point cards on their smartphones and eliminate the need to carry cards around, and among these, "smartphone wallets" were found to be the most highly rated in each category.

The total amount of "ghost points" lost due to forgetting point cards amounts to approximately 58 billion yen per year!
• Approximately 70% of point card holders have experienced wallets bulging with point cards, and these people tend to take more than 30 seconds to present their card when paying!
• Approximately 80% of people have forgotten their point card when paying.
Of those, over 70% had to reluctantly give up on their points! 　
• The points they were supposed to receive were named "Ghost Points."
It turns out that the total amount of "ghost points" amounts to approximately 58 billion yen per year!

*Estimated by Professor Emeritus Miyamoto Katsuhiro of Kansai University

•Among them, the most deprived of points were career-oriented women in their 30s who work efficiently and diligently!

As the trend towards one smartphone per person continues, 71.1% of respondents said they would like to use a consolidation app!
• 94.2% of people in their 20s and 90.4% of people in their 30s own smartphones.
The trend of "one smartphone per person" is progressing.

*From the 2017 Information and Communications White Paper (Ministry of Internal Affairs and Communications)

• As the trend towards one smartphone per person continues, 71.1% of respondents said they would like to use a card consolidation app that allows them to smartly accumulate points on their smartphones!

○ "Smartphone Wallet" takes the No. 1 spot in five categories for "point card consolidation apps"!
• In a comparative survey of "card consolidation apps," "Smartphone Wallet" won No. 1 in five categories!
• "Smartphone Wallet" is highly regarded as a "card consolidation app" that combats ghost points in the smartphone era.

* Survey on awareness of point card ownership conducted by Smartphone Wallet (CCC Marketing Co., Ltd.)
Of the 600 people surveyed, those who answered "I'm already using an app that consolidates point cards" or "I'd like to use an app that consolidates point cards" were compared to representative apps that can consolidate point cards, and "Smartphone Wallet," which was chosen by the most people in each category as the "app that they think is most applicable," was defined as No. 1.

■ Survey Overview
Survey method: Internet survey
・Survey commissioned by: Rakuten Research
・Survey period: January 24th to January 25th, 2018
・Survey area: Nationwide
・Target: Men and women in their 20s to 50s / 600 people in total

About Professor Emeritus Miyamoto Katsuhiro of Kansai University
・Name: Miyamoto Katsuhiro
Date of birth: January 12, 1945 (73 years old)
Current position: Professor Emeritus, Kansai University
・Professor Miyamoto's calculations for the past five years
2013: Published "The Economic Ripple Effects of the Grand Opening of Abeno Harukas," "The Economic Ripple Effects of 'Machi-kon' (Machi-con) Events," "The Economic Ripple Effects of Increasing the Number of Female Science Researchers," and "The Economic Ripple Effects of the Tohoku Rakuten Golden Eagles' Victory"
2014: Published articles such as "The economic ripple effects of pitcher Masahiro Tanaka joining the Yankees," "The economic ripple effects of Glico's new electronic billboard in Dotonbori, Osaka," and "The economic ripple effects of the Summer Koshien National High School Baseball Tournament."
2015: Published "The Economic Impact of the Ki-no-Kuni Wakayama National Athletic Meet and the Ki-no-Kuni Wakayama Games" and "The Economic Impact of Naoki Matayoshi's 'Hibana'"
2016: Published "The Economic Effects of Nekonomics," "The Economic Effects Lost by the Disbandment of SMAP," and "The Economic Effects of the Shikoku 88 Temple Pilgrimage."
2017: Announcements of "The economic impact of the Spring High School Baseball Tournament and player Kotaro Kiyomiya," "The economic impact of the birth of a baby panda at Ueno Zoo," and "The economic impact of the Hiroshima Carp's 2017 victory"

*In addition to the above, we have also provided various other estimates.

Materials related to this matter

[Survey on awareness regarding point card ownership]

*When reprinting the contents of this release, please use the following notation as the source: "Research by Smartphone Wallet (CCC Marketing)."

Materials related to this matter

[Survey on awareness regarding point card ownership] It turns out that the amount of "ghost points" missed due to forgetting one's point card amounts to approximately 58 billion yen per year!

Media Inquiries

Smartphone Wallet Back Menu CP PR Office (Initial Co., Ltd.)　
Person in charge: Fukushima, Miyashita, Miyata
TEL: 03-6821-5730 FAX: 03-5572-6065
Email: ccc_uramenu@vectorinc.co.jp