All 14 brands are available, and we are offering a secret menu of great deals that can only be obtained through "Smartphone Wallet"

2018.02.14 Press Releases
CCC Marketing Co., Ltd.

- "Super Value!! Secret Menu Carnival" Second Half Menu Announced!-

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "the Company"), the developer of "Smartphone Wallet," the No. 1 card consolidation app*1, will be holding a limited-time campaign, "Super Deals!! Secret Menu Carnival," from Friday, February 16, 2018 to Saturday, March 31, 2018, offering special secret menus (benefits) exclusively to app members. This campaign is the second installment of the "Biggest Secret Menu Carnival in History '17," which was held from October to December 2017 and received positive reviews. This will be the largest campaign in the history of Smartphone Wallet*2, with 14 brands and approximately 30,000 stores participating, exceeding the previous campaign.

*1: Survey on awareness of point card ownership / Smartphone Wallet (CCC Marketing Co., Ltd.)
*2: This is the campaign with the largest number of sponsoring companies among all campaigns on the Smartphone Wallet app.

■ Features of "Super Value Packed!! Secret Menu Carnival"
① 14 brands from across genres come together under the name of a slightly "excessive" "secret menu"!
② We offer a secret menu that will benefit someone every day, anytime, anywhere!
3. You can receive benefits from your favorite stores and cards, such as drugstores, restaurants, and point cards!
④ Anyone who is a member of the free app "Smartphone Wallet" can easily participate!
⑤ Ippudo will start offering a secret menu item from March, and is currently developing a new flavor-changing topping following the previously popular "black ball" topping. Details coming soon!

■We offer an "excessive" secret menu
　Matsumoto Kiyoshi will be offering a lifetime supply of toilet paper points (100,000 Matsumoto Kiyoshi points for one winner), while Restaurant Karaoke Shidax will be offering double the amount of tapioca in tapioca drinks (free unlimited times during the period). Each company will be offering their own elaborate and "extravagant" secret menus (benefits). Furthermore, at Ippudo, which will begin offering this campaign from March, you can enjoy the original toppings for this campaign, which cannot be enjoyed without the Smartphone Wallet app, following on from the previous secret menu item, "Black Ball."(The secret menu for March will be released soon.)

■We offer an "excessive" secret menu
　Matsumoto Kiyoshi will be offering a lifetime supply of toilet paper points (100,000 Matsumoto Kiyoshi points for one winner), while Restaurant Karaoke Shidax will be offering double the amount of tapioca in tapioca drinks (free unlimited times during the period). Each company will be offering their own elaborate and "extravagant" secret menus (benefits). Furthermore, at Ippudo, which will begin offering this campaign from March, you can enjoy the original toppings for this campaign, which cannot be enjoyed without the Smartphone Wallet app, following on from the previous secret menu item, "Black Ball."(The secret menu for March will be released soon.)

■ List of participating companies (14 brands in total)
Matsumotokiyoshi / Right-on / Tsubohachi (Hokkaido area only) / Gyutan Sasakawa (Kanto area only) /
Beard Papa's Freshly Made Workshop / Restaurant Karaoke Shidax / Ippudo / Hibiya Kadan /
Krispy Kreme Doughnuts / American Eagle Outfitters / Kita no Kazoku / Watts / T-Card / Rakuten Edy

■ List of contents provided
Period: February 16th (Friday) to March 31st (Saturday)

Period: March 1st (Thurs) - March 31st (Sat)

■What is a smartphone wallet?
"Smartphone Wallet" is a free app based on the concept of "being able to use everything from points to payments with just one smartphone."Available nationwide at FamilyMart, Welcia, TSUTAYA, Matsumoto Kiyoshi, MOS Burger, and other convenience stores. It allows you to manage all the various point cards and electronic money stored in your wallet, and delivers store coupons and special offers to users. You can also enjoy convenient cardless shopping by showing the barcode, QR code, or stamp card screen in the app at the store.

Service name: Smartphone Wallet
Usage fee: Free

■ Main functions of Smartphone Wallet
・Keep your wallet tidy! All your point cards can be stored in your smartphone.
・No need to worry about forgetting your point card! Shopping becomes more convenient.
・You can manage your point card information with just this one app.
・Check out coupons and special offers from your favorite stores.
・You can participate in exclusive events for Smartphone Wallet members.
*Availability of payment functions varies depending on the company.
*Company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

* Survey on awareness of point card ownership conducted by Smartphone Wallet (CCC Marketing Co., Ltd.)
Of the 600 people surveyed, those who answered "I'm already using an app that consolidates point cards" or "I'd like to use an app that consolidates point cards" were compared to representative apps that can consolidate point cards, and "Smartphone Wallet," which was chosen by the most people in each category as the "app that they think is most applicable," was defined as No. 1.

■Survey method: Online survey ■Survey period: January 24th to January 25th, 2018 ■Survey organization: CCC Marketing Co., Ltd. ■Survey commissioned by: Rakuten Research
■ Survey area: Nationwide ■ Participants: Men and women in their 20s to 50s / 600 people in total

■Partner brands (as of February 13, 2018)

*3: Only QUICPay issued by JCB Co., Ltd. or Toyota Finance Corporation can be used with the "Smartphone Wallet" app. (Android only)
*4: Android only

Materials related to this matter

All 14 brands are available, and we are offering a secret menu of great deals that can only be obtained through "Smartphone Wallet"

Inquiries regarding this matter
Smartphone Wallet Secret Menu CP PR Office (Initial Co., Ltd.)
Person in charge: Fukushima, Miyashita, Miyata
TEL: 03-6821-5730 FAX: 03-5572-6065
Mail: ccc_uramenu@vectorinc.co.jp