Announcement of the award results for the open innovation project "DATA DEMOCRACY DAYS"

2018.04.23 Press Releases
CCC Marketing Co., Ltd.

- Aiming to create lifestyle projects that lead to better, more prosperous lives -

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura; hereinafter referred to as "CCCMK"), a CCC Group company engaged in database marketing business, held a judging panel on April 21st for "DATA DEMOCRACY DAYS" (hereinafter referred to as "DDD"), an open innovation project that aims to widely open up opportunities to access T-Card data and create lifestyle plans that lead to better, more prosperous lives.

"DDD" is a project that asks the question, "Can data make people and the world more fun and happy?" and invites working adults and students who are interested in creating new projects, businesses, and services to participate. The participants themselves will create projects while interacting with data.

This time, we received applications from 305 people for "DDD."Of these, 49 people passed the selection process and were asked to use the five open days to come up with new plans and services, which they then presented on the day of the judging session. After a rigorous judging process, we have decided that out of these 49 contestants and 20 teams, the Grand Prize went to the title "Where's the Chocolate Bat?", the Excellence Prize went to the title "Marriage Hunting by Looking at the 'Inside'", and the Special Judges' Award went to "Sharekuri".

DATA DEMOCRACY DAYS Review Results

Jun Murai (Dean of the Graduate School of Media and Governance, Keio University; Professor, Faculty of Environment and Information Studies)
I believe that being able to access CCC's valuable data through this DDD was a valuable opportunity for everyone. In general, marketing tends to focus on mass and average figures, but I was encouraged by the focus on small and interesting points. I really liked how they focused on the power and aspirations of local communities and individuals. I hope that this experience will encourage people to develop new ideas using data.

Tomoyuki Higuchi (Director, Institute of Statistical Mathematics, Director, Information and Systems Research Organization)
As this was the first time, we were careful about how we handled the data, and I think there were various constraints that prevented us from doing as we wanted. I hope that in the future we will share our wisdom and grow into a DDD that can make better use of data. Also, when you're in Tokyo, you tend to deal with certain typical problems, but when you go to the countryside, there are many different social issues that Japan faces. We hope that CCC's data will be used to solve social issues not only in urban areas but also in rural areas.

■ Chiaki Hayashi (CEO, Loftwork Inc.)
Numbers have power, so when you see a significant difference, you want to turn it into a business, but after listening to everyone's presentations, I was reminded that the power of new business lies in the people who are actually in trouble stepping up. The important thing is how much one person's difficult problem can be expanded into a story.

Yoichiro Itakura (Attorney at Law, Hikari Sogo Law Office)
I thought that most of the DDD participants had circulated data and conducted detailed analysis, but I found it interesting that the projects were divided into those that grasped trends at a macro level and those that conducted detailed analysis. Regardless of whether or not they won an award, it was an event that showed the efforts of everyone.

Masahiko Shoji (Chief Researcher and Associate Professor, Center for Global Communications, International University of Japan)
There was a lot to discover this time. There were many different ways to use the data, including analyzing users for marketing purposes, approaches to identify products, and projects that use the location of a store as a key. Although we started with the lofty goal of DEMOCRACY DAYS, it was great to see that we came up with a down-to-earth analytical plan based on the desire to improve people and society. People who didn't know each other gathered together and spent time together, and a good relationship was formed. I hope that a community will continue to emerge that appreciates the fun of data and creates value.

■ Kazuhiko Kitamura (CEO, CCC Marketing Co., Ltd.)
I'm glad to have received such wonderful insights and ideas. I think if we had had a little more freedom and time we could have planned something better. If you would like to extend this DDD beyond a one-time event and dig deeper into various ideas and data, please feel free to contact us. Starting with this, we would like to create an environment where CCC data can be used at any time, and open up data that has gained widespread acceptance through DATA DEMOCRACY DAYS.

Materials related to this matter

Announcement of the award results for the open innovation project "DATA DEMOCRACY DAYS"

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464