CCC to provide T-Point service as Airbnb's loyalty program

2018.06.14 Press Releases
Culture Convenience Club Co., Ltd.

- Proposing "Japanese-style home sharing" to 67 million T members -

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "CCC"), a planning company that proposes lifestyle ideas, is pleased to announce that together with Airbnb (Head office: San Francisco, California, USA; Japanese name: Airbnb; hereinafter referred to as "Airbnb"), they will be offering the T Points service as Airbnb's loyalty program in order to propose the lifestyle of "Japanese-style home sharing" to the 67 million T members across Japan.

CCC and Airbnb signed a partnership agreement in May 2016 and have since promoted the "Japanese style of home sharing" through a variety of initiatives, including the launch of the Airbnb information portal site "Airbnb Navi," promotions utilizing stores such as Daikanyama T-SITE, Shonan T-SITE, and SHIBUYA TSUTAYA, a check-in service campaign at TSUTAYA stores, the release of the official Airbnb book "Home Sharing: Changing Cities - Thinking about Japan's Future with a University of Tokyo Professor," and a T-Point campaign for Airbnb hosts.

In order to further promote "Japanese-style home sharing" in Japan, we have joined Airbnb Partners and will launch the T-Point service in Japan as part of Airbnb's loyalty program within 2018. Going forward, with the aim of proposing new lifestyles through Airbnb and developing Japanese culture, we will implement CRM that connects Airbnb hosts and guests using a lifestyle database of 67 million people, and propose a new way of traveling.

CCC will work with Airbnb to promote "Japanese-style home sharing" to many people in Japan, including the 67 million T members, and to work toward realizing a community-based society by spreading diverse lifestyles across the country.

*The names and logos of Airbnb and Airbnb are registered trademarks or trademarks of Airbnb Inc.
*Airbnb Partners does not constitute a partnership or representation right.

Materials related to this matter

CCC to provide T-Point service as Airbnb's loyalty program

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464