Launched product development project "T Card Data x T Member Network x Goto Fish"

2018.06.20 Press Releases
T Point Japan Co., Ltd.

-Third installment of T Card's social value creation project, "T Card Everyone's Social Project"-

T Point Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and COO: Kitamura Kazuhiko) has been running the T Card Social Project, a social value creation project since 2016, which utilizes 67 million T Members, 180 T Point Alliance companies, and approximately 5 billion pieces of purchasing data provided by the T Card to give back to and contribute to society and consumers.

As the third installment of the "T Card Everyone's Social Project," we will begin product development on June 20, 2018, based on the theme of "Creating delicious local food with primary producers and T Card," using T Card data and the T Member network to discover new appealing aspects of Goto fish, using fish from Goto Island in Nagasaki Prefecture as ingredients.

This project will utilize the network of nine T members who are "seafood lovers and have a strong sense of food" and were involved in the development of Sanriku oyster products, drawn from over 60 million T members based on T card lifestyle data*, and will involve T members with similar food preferences in product development. We plan to provide participating T Members with the opportunity to access T Card data during the product development process, and incorporate elements derived from the data into the planning process.

In addition to T members who "love seafood and are particular about their food," the project also has the participation of a wide range of parties, including Tsutsuura Co., Ltd., an affiliate of the Agriculture, Forestry and Fisheries Innovation Organization of Japan, which supports the sixth-generation transformation of primary industries; the "Let's Go to Japan's Borders!!" Project Promotion Office (Cabinet Office Comprehensive Ocean Policy Promotion Secretariat); Goto City; and companies that operate restaurant chains and supermarkets. By linking the knowledge of each stakeholder, the project aims to launch the product next spring.

Through this initiative, T Point Japan hopes to address the challenges facing Japan's primary producers through "sixth-generation industrialization," and that this product will help people learn about the wonderful fish of Goto and encourage them to visit the island. Going forward, we will continue to work to create new social value, with the aim of making T Points and T Cards "cultural infrastructure that connects people, and people and society."

■ Background of using Goto fish as an ingredient
The Goto Islands are home to a wide variety of fish, thanks to the warm Tsushima Current, which branches off from the Kuroshio Current, one of the world's largest ocean currents, in southwest Kyushu and flows into Tsushima. The Goto Islands are blessed with an abundance of fish, but there are also many species of fish that are difficult to distribute to urban areas due to transportation challenges such as maintaining freshness and costs. In this project, we will work to establish a sustainable "sixth-generation industrialization" by creating added value for Goto fish and offering it as a product that will please T members.

■About the "T Card Everyone's Social Project"
This is a social value creation project by T Card that utilizes over 67 million T members, 180 T Point Alliance companies, and approximately 5 billion pieces of purchasing data provided by the T Card to implement initiatives that will lead to solving social issues facing local communities and promoting regional coexistence.

[First step: Developing a new product using T-Card's big data and Sanriku oysters]

In November 2016, we began a project to develop products using Sanriku oysters as an ingredient, based on T-Card data. Based on various lifestyle data from T Card, we selected 550,000 T members from the more than 60 million T members who are seafood lovers and have a strong preference for food, and asked them to support the project. Of these, nine T members participated, and together they worked to develop products using Sanriku oysters. Then, on October 5, 2017, we began selling our new products: "Large Fried Oysters with Curry and Garlic Flavor" and "Large Fried Oysters with Parsley and Cheese Flavor," as well as basil-flavored oysters "Oysters and Basil in Oil."

[Second installment: "Reborn-Art Festival x T Card"]

In June 2017, we launched the "Reborn-Art Festival x T Card" initiative as an initiative to connect the future of children with the local community. The Reborn-Art Festival is a new festival held mainly in the Ishinomaki and Oshika areas where you can enjoy art, music, and food. The "Reborn-Art Festival x T Card" is an art and music festival that allows both adults and children to participate, with children taking the lead in creating artworks that are rooted in the local community and will serve as a source of regional revitalization for the future. In August 2017, children from Ishinomaki created a "seashell object table" and a "turret used for Bon Odori festivals."As part of this project's utilization of the T-Card infrastructure, social contribution T-Cards were issued, and part of the card issuance fees and half of the T-Points earned by using the card were used to support the art projects that the children were working on.

*Data is derived in a way that does not identify individual customers, such as names or addresses.

Materials related to this matter

Launched product development project "T Card Data x T Member Network x Goto Fish"

Inquiries regarding this matter
T Point Japan Co., Ltd.
Public Relations: Ando
TEL: 03-6800-4464