The 8th Data Business Creation Contest will be held ~Digital Innovators Grand Prix 8 (DIG8)~

2018.07.11 Press Releases
Keio University SFC Research Institute / CCC Marketing Co., Ltd.

-With the theme of "The Future of Bookstores," this book proposes a "Neo Bookstore" for the internet age that will create the future of reading culture-

The Data Business Creation Lab (Representative: Jun Murai) of the Keio University Research Institute at SFC (Director: Hiroya Tanaka) will be hosting the 8th Data Business Creation Contest - Digital Innovators Grand Prix 8 (abbreviated as DIG 8) with the support of its business partner, CCC Marketing Co., Ltd. (President and CEO: Kazuhiko Kitamura, hereinafter referred to as CCC Marketing).

1. Purpose
This data business creation contest is open to students from high school to graduate school across the country, and is based on the theme of "The Future of Bookstores." Participants will compete to propose "Neo Bookstores" for the internet age that will create the future of reading culture using book sales data, open data, and other data.
Keio University SFC Research Institute will work with its business partner CCC Marketing to manage the contest, including formulating the theme, judging, and awards. Additionally, CCC Marketing will provide book sales data from TSUTAYA and Tsutaya Bookstores to be used in this contest. Please note that the data you provide will be part of statistically processed data that cannot identify specific individuals.
CCC Marketing believes that it is its social responsibility as a company to give back to society and consumers the T Card data entrusted to it by its customers, and is working to make opportunities to access T Card data widely available. As part of this initiative, we will provide data to this contest, and hope that participants will be able to create businesses while interacting with the data, which will lead to the creation and rediscovery of new value in data.

2. Implementation and Overview
■ Theme (purpose)
The future of bookstores

■ Evaluation criteria
Data utilization: Are you making good use of the data provided?
Data collection: Are you collecting data other than the data you provide?
Data analysis: Is the data being analyzed properly?
Customer value: Is it based on the user's perspective?
Feasibility and sustainability: Can it actually be realized and sustained?

■Schedule
Application start date: Friday, July 6, 2018
Entry deadline: Wednesday, August 22, 2018
Finalist teams announced: Monday, September 3, 2018
Final presentation and award ceremony: Saturday, September 15, 2018
　　　　　　　　　　　　　　　　Held at the North Hall of Keio University's Mita Campus

■ Eligibility
Students enrolled in Japanese high schools, technical colleges, universities, and graduate schools (excluding those with work experience)

■Chief judge
Jun Murai, Dean of the Graduate School of Media and Governance and Professor of the Faculty of Environment and Information Studies, Keio University

■Organizer
Keio University SFC Research Institute Data Business Creation Lab

■ Business Partners
CCC Marketing Co., Ltd.

■Sponsor
Ministry of Economy, Trade and Industry, Japan Society of Applied Statistics, Japan Science and Technology Agency, Institute of Statistical Mathematics, Inter-University Research Institute Corporation, Research Organization of Information and Systems, Information Processing Society of Japan, Information Processing Education Committee (application pending), Data Scientist Society of Japan, Statistics Center (application pending), Japan Association for Promotion of Digital Economy and Community, Japan Statistical Society, Operations Research Society of Japan (application pending), Private University Information Education Association (application pending)

■ Cooperation
Accenture, BrainPad, NTT Com Online Marketing Solutions, Dentsu, Digital Garage, TSUTAYA

For details, please visit the official website of the 8th Data Business Creation Contest (http://dmc-lab.sfc.keio.ac.jp/dig8/) for more information.

Materials related to this matter

The 8th Data Business Creation Contest will be held ~Digital Innovators Grand Prix 8 (DIG8)~ 

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464