The more you tweet about it, the more you'll find the 20 movies recommended for you. "TSUTAYA AI" uses artificial intelligence (AI) to find movies that will move you. The movie version of the service has begun!

2018.08.30 Press Releases
TSUTAYA Co., Ltd.

TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and COO: Nakanishi Kazuo / hereinafter referred to as "TSUTAYA") has launched the movie version of "TSUTAYA AI," a recommendation service that analyzes Twitter posts and uses artificial intelligence (AI) to recommend entertainment works that suit customers' tastes, from August 30th. By utilizing artificial intelligence, we will recommend carefully selected masterpieces that are tailored to each individual customer.

■ "TSUTAYA AI" official page

■All you need is your own Twitter account!
For details on how to use the service, please visit the official website (https://tsutaya.aiSimply connect your account to Twitter and enter your Twitter account details, and "TSUTAYA AI" will recommend 20 movies based on your tastes and preferences in a ranked format. Not only can you find out what movies you want to watch, but you can also post your recommendations on Twitter and enjoy them on your timeline with your followers.

■Completely new recommendations that read your lifestyle - Recognizes approximately three times as many languages as the Kojien dictionary!
Conventional recommendations would suggest related works based on a customer's "browsing data" and "purchase history," but "TSUTAYA AI" recommends movies by reading a customer's hobbies, preferences, and interests from their Twitter posts. This means that customers can enjoy this service even if they do not have TSUTAYA membership data or history data. Because we analyze everyday Twitter posts, we can suggest the most suitable movies based on your lifestyle trends, even if you don't directly mention movies on Twitter.

In order to accurately analyze the language data on Twitter that forms the basis for recommendations, TSUTAYA AI is able to recognize 720,000 different words (the Kojien dictionary contains approximately 240,000 words), including youth slang, emoticons, and emojis. It also uses machine learning to correctly recognize the meaning of each word, both from the meaning of the word itself and from the meaning of the sentence. Furthermore, based on statistics, we calculate the "probability that a customer will like a movie" for each movie and generate the best movie ranking for each customer.

■ Discover masterpieces that you didn't know existed and are perfect for you...
The movies recommended by "TSUTAYA AI" are updated as customers tweet more, and the movies and rankings displayed change, so you can enjoy the recommendations repeatedly. Using logic that handles posted text rather than historical data, we are able to recommend movies from genres that customers have not previously encountered, helping them discover a wide range of masterpieces and great works that are not limited by staff or cast.

■TSUTAYA AI overview
▼Development process: T-VENTURE PROGRAM (https://www.ccc.co.jp/tvp/) A machine learning startup company that appeared at the final judging session in the third round joined TSUTAYA Co., Ltd. as a team in April last year. We believe that customer value lies in suggesting the most suitable movie titles for our customers, and we continue to conduct research and development at TSUTAYA, which has one of the largest movie lineups in Japan. As the first step in "TSUTAYA AI," the company launched a service that recommends movies from Twitter.
▼How to use: Official website (https://tsutaya.ai) and enter your Twitter account name, and AI will use natural language processing to recommend 20 movies.
▼Usage fee: Free

"TSUTAYA Premium" (http://tsutaya.tsite.jp/premium/) you can enjoy to your heart's content the masterpieces and great works suggested by "TSUTAYA AI" through in-store rentals and video streaming.

Monthly fee: From 1,000 yen (excluding tax) *Amounts vary by store
Number of items that can be rented at the same time: 3 or more *Number of items varies by store
Contents:
1) Stores: Unlimited rental of older DVDs and Blu-rays at TSUTAYA stores, excluding new and recent releases.

*There is a limit to the number of items that can be rented at the same time.

2) Online: Watch unlimited videos from the video streaming service "TSUTAYA TV," excluding new and recent releases, with approximately 10,000 titles available!
Other: No return deadline/No extension fees. In addition, rental renewal fees will be waived.

■ "TSUTAYA AI" and celebrity collaboration in-store corner
At SHIBUYA TSUTAYA, TSUTAYA Bajikoen store, TSUTAYA Tamachi Station store, and other TSUTAYA stores in Tokyo, the results of an analysis of the Twitter accounts of Takafumi Horie, Kyary Pamyu Pamyu, Eliza Ikeda, Shunsuke Nishikawa, Naeko Shinsan, and Ellie Omiya using "TSUTAYA AI" are also being displayed.
Masu. The product will be available nationwide from the end of September, so please be sure to visit your nearest TSUTAYA store.

Materials related to this matter

The more you tweet about it, the more you'll find the 20 movies recommended for you. "TSUTAYA AI" uses artificial intelligence (AI) to find movies that will move you. The movie version of the service has begun!

Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations Tel: 03-6800-4764