SBI Securities and CCC Marketing Announce Capital and Business Alliance Agreement

2018.10.30 Press Releases
SBI Securities Co., Ltd. / CCC Marketing Co., Ltd.

- Aiming to provide the most accessible financial services using T-Points, databases, and smartphones -

SBI Securities Co., Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Masato Takamura; hereinafter referred to as "SBI Securities") and CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") are pleased to announce that they entered into a capital and business alliance agreement in the financial business on Tuesday, October 30, 2018, and established a joint venture company on the same day.

1. Details of the partnership
Established a joint venture company, Smartphone Securities, to provide financial services using smartphones as the main channel

As of today, SBI Securities and CCC Marketing have established a joint venture, SBI Neo Mobile Securities Co., Ltd. (which is scheduled to change its name from "SBI Neo Mobile Securities Preparatory Company, Ltd." before the start of operations). SBI Neo Mobile Securities will be established to provide financial services primarily targeting younger customers, with smartphones as the primary channel. SBI Neo Mobile Securities has introduced the T-Point Program, which allows customers to earn T-Points based on their transactions and to use T-Points to purchase financial products through "T-Point Investment."In addition, CCC Marketing plans to utilize the marketing know-how it has cultivated to date to provide services that are easy to use even for customers with little investment experience. Furthermore, we will also consider utilizing T Card purchasing data to provide investment information services based on big data analysis.

Main services of SBI Neo Mobile Securities
・You can earn and use T points depending on the transaction.
・A simple trading environment that can be completed using just a smartphone
・Affordable fee structure that makes it easy for even young people to get started
・Unique investment information utilizing T-Card purchasing data

We also plan to offer T-Point rewards and "T-Point Investment" services to SBI Securities customers. By connecting our customers' lifestyles with financial products, we aim to create an infrastructure that makes asset formation more accessible and easier.

■ Concept of capital and business alliance

2. Background and purpose of the partnership
Since launching its internet trading services in October 1999, SBI Securities has strived to provide the industry's highest level of service with some of the lowest fees in the industry, based on its management philosophy of "customer-centricity."Currently, we have over 4.4 million total accounts and boast a share of over 30% of domestic individual stock brokerage trading value, making us the industry leader*2. In recent years, we have been working to enhance our small investment services, such as lowering the minimum investment amount for investment trusts to 100 yen, and we are also focusing on providing services that make it easier for young customers and those with no investment experience to take the first step in asset formation, such as waiving the purchase fees for eligible products in NISA accounts.

CCC Marketing operates a marketing platform business based on lifestyle data from T-Point, a shared points service used by 67.88 million people*3, more than half of the Japanese population, and involving 179 companies*4. In particular, T Card users in their 20s account for 82.3% of the population in their 20s*5, and the card is popular among a wide range of generations, especially among younger generations. Now in its 15th year since its launch, T Points has grown into Japan's largest*6 common points service, which can be used in all aspects of daily life, including convenience stores, supermarkets, drugstores, restaurants, clothing stores, electronics retailers, mobile phones, online shopping, electricity and gas.

While the public and private sectors have been working together in recent years to move from savings to asset formation, cash and deposits are said to account for over 50% of household financial assets. SBI Securities and CCC Marketing have formed a partnership with the aim of expanding the base of individual investors and providing the most accessible financial services.

SBI Securities, which offers financial products to a wide range of customers, and CCC Marketing, which offers lifestyle suggestions, have now established a new securities company, which will enable SBI Securities to further approach younger customers and CCC Marketing to create new value for T Points.

SBI Neo Mobile Securities, which combines the assets of SBI Securities and CCC Marketing, is confident that it can communicate and provide "new value" in asset formation to customers, especially younger customers, who have felt that asset formation is a hurdle for various reasons, including financial and knowledge limitations.

3. SBI Neo Mobile Securities Company Overview
会社名    株式会社SBIネオモバイル証券
所在地    東京都港区六本木1-6-1
代表者    代表取締役社長　　小川 裕之
資本金・資本準備金    30億円
株主    SBI証券、CCCマーケティング
サービス概要    ・取引に応じたTポイントの付与
・Purchase financial products using T Points "T Point Investment"
・A trading environment that can be completed using only a smartphone
・Low fee structure
・Unique investment information utilizing T-Card purchasing data
取扱商品    ・国内株
・Robo-advisor (WealthNavi*7)
会社設立日    2018年10月30日
営業開始日    2019年春※8

The above includes content that is still in preparation and is subject to revision or change.

*1 Related sales are the total amount of purchases made using T Cards per year.
*2 The comparison range is with the five major online securities companies. "Major online securities companies" refers to the top five companies by number of accounts opened: SBI Securities, Kabu.com Securities, Matsui Securities, Monex Securities, and Rakuten Securities (in alphabetical order). As of the end of September 2018, according to SBI Securities.
*3 As of the end of September 2018. An active member who has used a T Card within the past year, and if you have multiple T Cards, you are considered a unique member, excluding duplicates.
*4, 5 As of the end of September 2018.
*6 Based on the number of affiliated stores of major common point services. As of the end of September 2018, according to T Point Japan.
*7 "WealthNavi" refers to the robo-advisor service provided by WealthNavi Co., Ltd.
*8 After completing the registration for Type 1 Financial Instruments Business, the company name will be changed and operations will commence.

■SBI Securities Company Profile (as of September 30, 2018)
Company name: SBI Securities Co., Ltd.
Established: October 1999
Head office location: 1-6-1 Roppongi, Minato-ku, Tokyo
Capital: 48,323 million yen
Representative: Masato Takamura, Representative Director and President
Registration number: Kanto Regional Finance Bureau (Financial Instruments and Exchange) No. 44
Member associations: Japan Securities Dealers Association, Financial Futures Association, Type II Financial Instruments Firms Association

■CCC Marketing Company Profile (as of September 30, 2018)
Company name: CCC Marketing Co., Ltd.
Established: December 1, 2014
Head office address: 16-17 Nanpeidaicho, Shibuya-ku, Tokyo
Representative: President and CEO Kazuhiko Kitamura
Affiliated companies: T-Point Japan Co., Ltd., T-Point Co., Ltd., T-Money Co., Ltd., T-Card Co., Ltd.

Materials related to this matter

SBI Securities and CCC Marketing Announce Capital and Business Alliance Agreement

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464