Survey on Young People's Lifestyles: Young people's biggest concern is "money"; 50% oppose 10% consumption tax

2019.01.10 Press Releases
Culture Convenience Club Co., Ltd.

- 40% of people want to continue living in their hometown -

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on Young People's Lifestyles" using the online survey "T Survey" with 1,502 men and women aged 18 to 24.

Digest of a survey on youth lifestyles

●What are you worried about right now?
　1st place: "Money" 2nd place: "Work/employment" 3rd place: "The future"
● 50% are opposed to raising the consumption tax
　The reasons given are that "it's unclear how the money will be used," "expenses will increase and it will be difficult," and "the economy will worsen."
What are your thoughts on shopping?
　90% of people say, "Even if a product is trendy, I won't buy it if it doesn't suit my taste."
　70% prefer to relax at home rather than spending money on entertainment outside
●What are you consciously doing?
　1st place: "Purchasing refills for shampoo, etc."
　2nd place: "Turn off the lights frequently" 3rd place: "Don't leave the water running"
● 40% plan to continue living in their hometown, and 60% have volunteer experience

●What are you worried about right now?
　1st place: "Money" 2nd place: "Work/employment" 3rd place: "The future"

January 14th is the last Coming of Age Day of the Heisei era. To investigate the lifestyles of young people, we conducted our annual survey on "Young People's Lifestyles," targeting 1,502 men and women aged 18 to 24.
First, when asked to select multiple times what they are currently worried about, the top answer was "money" (49.0%), followed by "work/employment" (46.1%) and "the future" (43.7%). When narrowing down the respondents to those aged 20 and comparing with those from three years ago, the top answer in 2016 was "The future," in 2017 it was "The future," and in 2018 it was "The future," making "The future" the top answer for three consecutive years. However, this year, among 20-year-olds, the top answer was "Money" (45.0%), followed by "Work/employment" (44.1%) and "The future" (40.8%). More than just vague anxiety about the future, we can see that people are becoming more aware of money, the most important aspect of daily life.

● 50% are opposed to raising the consumption tax
　The reasons given are that "it's unclear how the money will be used," "expenses will increase and it will be difficult," and "the economy will worsen."

Speaking of "money," a concern for young people, there is the consumption tax increase that will take effect in October. When asked about their thoughts on the consumption tax increasing to 10%, 48.3% answered that they were "against the tax increase," 21.8% answered that they were "in favor of the tax increase," and 29.9% answered that they were "neither" or "neither," meaning that nearly half of the respondents were opposed to the consumption tax increase. When asked to give their reasons for their reasons in an open-ended response, those opposed to the tax increase tended to respond with "it's unclear how the money will be used," "it will increase expenses and cause hardship," and "it will worsen the economy," while those in favor of the tax increase tended to respond with "it can't be helped" and "it's unavoidable."

What are your thoughts on shopping?
　90% of people say, "Even if a product is trendy, I won't buy it if it doesn't suit my taste."
　70% prefer to relax at home rather than spending money on entertainment outside

Next, we asked about their attitudes toward shopping. The answers with the highest total number of "very applicable" and "somewhat applicable" were, in order of popularity, "I won't buy a trendy product if it doesn't suit my tastes" (88.5%), "Shopping is fun" (83.6%), "I look for value for money when shopping" (80.2%), "I only buy things I need" (75.7%), and "I prefer relaxing at home rather than spending money on fun outside" (68.9%). While young people today tend to spend wisely and not waste money, it was found that nearly 70% of them have an indoor lifestyle.

●What are you consciously doing?
　1st place: "Purchasing refills for shampoo, etc."
　2nd place: "Turn off the lights frequently" 3rd place: "Don't leave the water running"

Next, respondents were asked to select multiple times whether they are conscious of actions that could be considered "mottainai" (wasteful). The top answers were "buying refills for shampoo, etc." (58.1%), "turning off lights frequently" (54.8%), "not leaving water running" (53.4%), "separating trash" (42.9%), and "setting air conditioning and heating to the appropriate temperature" (35.5%).

● 40% plan to continue living in their hometown, and 60% have volunteer experience

Finally, when asked how they felt about living in the hometown where they were born and raised, 41.7% answered, "I currently live in my hometown and would like to continue living there in the future," and 15.1% answered, "I have already left my hometown, but would like to return in the future," indicating that more than half of people ultimately choose to live in their hometown. When asked whether they had any volunteer experience, 60% answered that they had participated in volunteer activities, and 30% answered that it was because they wanted to be useful.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Friday, December 21, 2018 to Wednesday, December 26, 2018
Survey area: Nationwide
Survey subjects: Men and women aged 18-24 (T members)
Sample size: 1,502 people

Materials related to this matter

Survey on Young People's Lifestyles: Young people's biggest concern is "money"; 50% oppose 10% consumption tax

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464