Survey on the Reiwa Era: What will the Reiwa era be like? "Reiwa of Peace" and "Reiwa of Change" - Top 3 Most Popular Events at the Tokyo Olympics are "Athletics," "Football," and "Swimming"

2019.05.09 Press Releases
Culture Convenience Club Co., Ltd.

--With the change of era name to "Reiwa," 50% of people want to refresh their minds--

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on the Reiwa Era" using the online survey "T Survey" with 1,504 men and women aged 18 to 69.

Survey Digest on the Reiwa Era

●What kind of era do you think "Reiwa" will be?
1st place: "Reiwa of Peace" 2nd place: "Reiwa of Change" 3rd place: "Reiwa of Revolution"
With the new era name "Reiwa," 50% of people plan to change their mindset

●Are you interested in the 2020 Tokyo Olympics and Paralympics?
70% for the Olympics and 50% for the Paralympics

●What would you like to apply for at the 2020 Tokyo Olympics and Paralympics?
1st place: "Nothing in particular" 2nd place: "Watching the Olympic Games" 3rd place: "The Olympic Closing Ceremony"

●What are the top 5 most popular sports at the 2020 Tokyo Olympics?
1st place: Track and field; 2nd place: Soccer; 3rd place: Swimming; 4th place: Baseball; 5th place: Gymnastics

●How understanding do you have of economic measures in response to the consumption tax hike?
"Reduced tax rate," "free early childhood education," and "points reward for cashless payments" account for 50%
"Premium gift certificate issuance" is 30%

●What kind of era do you think "Reiwa" will be?
1st place: "Reiwa of Peace" 2nd place: "Reiwa of Change" 3rd place: "Reiwa of Revolution"
With the change to "Reiwa," 50% of people want to change their mindset

Nearly 10 days have passed since the era name changed from "Heisei" to "Reiwa."This T Survey surveyed 1,504 men and women aged 18 to 69 about their attitudes toward the newly established Reiwa era, the 2020 Tokyo Olympic and Paralympic Games, and the consumption tax increase that will take place after the Reiwa era begins.
The Showa era was said to be a turbulent time, while the Heisei era was said to be a time without war. When asked to give free responses about what they thought the Reiwa era would be like, the most common answers, in order of popularity, were "Reiwa of peace," "Reiwa of change," "Reiwa of transformation," "Reiwa of stability," and "Reiwa of evolution."When asked why they chose "peace," many of those who answered "peace" gave reasons such as "I want a peaceful era" and "I want a world without earthquakes or terrorism." Those who chose "change" gave reasons such as "Advancements in AI are likely to change the way we work and the way society functions," "Various values, including those regarding LGBT, are undergoing major changes," and "I can't help but feel that the times are changing dramatically."

Additionally, when asked whether they felt they wanted to make a fresh start with the change to "Reiwa," 47.6% of people answered "I think so very much" or "I think so somewhat," indicating that nearly half intend to use the change to "Reiwa" as an opportunity to make a fresh start. In particular, 60% of women aged 18 to 29 said they wanted to make a fresh start.

●Are you interested in the 2020 Tokyo Olympics and Paralympics?
70% for the Olympics and 50% for the Paralympics

On May 9th, applications for the lottery for tickets to the 2020 Tokyo Olympic and Paralympic Games began. When asked whether they were interested in the Tokyo Olympic and Paralympic Games, 69.3% of people answered that they were "very interested" or "somewhat interested" in the Olympics, with 75.9% of men in their 50s and 60s in particular expressing interest. Regarding the Paralympics, a total of 47.4% of people responded that they were "very interested" or "somewhat interested," with over half of women aged 18 to 29 being the only ones who responded that they were interested.

●What would you like to apply for at the 2020 Tokyo Olympics and Paralympics?
1st place: "Nothing in particular" 2nd place: "Watching the Olympic Games" 3rd place: "The Olympic Closing Ceremony"

70% of people answered that they were interested in the Olympics and 50% answered that they were interested in the Paralympics, but when asked (with multiple choice answers) if there was anything they would actually like to apply for at the Tokyo Olympics or Paralympics, the most common answer was "Nothing in particular," at 65.7%. Next were "watching the Olympic Games" (24.3%), "Olympic Opening Ceremony" (12.4%), "watching the Paralympic Games" (10.2%), and "volunteer at the Games" (6.4%). These results show that although people are interested in the Tokyo Olympic and Paralympic Games, only about one-third of them take active action such as applying.

●What are the top 5 most popular sports at the 2020 Tokyo Olympics?
1st place: Track and field; 2nd place: Soccer; 3rd place: Swimming; 4th place: Baseball; 5th place: Gymnastics

The 366 people who responded that they would like to apply to "watch the Olympic Games" were asked to select multiple options as to which events they would like to watch. The top five most popular events were: 1st place "track and field" (42.6%), 2nd place "soccer" (38.5%), 3rd place "swimming" (37.7%), 4th place "baseball" (33.1%), and 5th place "gymnastics" (29.2%). When looking at these answers by gender, the top three for men were 1st place "soccer," 2nd place "track and field," and 3rd place "baseball," while the top three for women were 1st place "swimming," 2nd place "track and field," and 3rd place "gymnastics." With the exception of "track and field," it was clear that the sports that men and women are interested in are very different. By age group, the top three sports for those in their teens and twenties were swimming, soccer, and volleyball, while those in their 30s and 40s and 50s and 60s both ranked track and field, soccer, and swimming, respectively, showing that there are some distinctive features in the sports that interest younger generations.

●How understanding do you have of economic measures in response to the consumption tax hike?
"Reduced tax rate," "free early childhood education," and "points reward for cashless payments" account for 50%
"Premium gift certificate issuance" is 30%

When asked about their understanding of the main economic stimulus measures for the consumption tax increase that will take effect in five months - "reduced tax rate," "free early childhood education," "points redemption for cashless payments," and "issuance of premium gift certificates" - 50% of respondents answered "very well understood" or "fairly well understood" for "reduced tax rate," "free early childhood education," and "points redemption for cashless payments," while only around one-third of respondents understood "issuance of premium gift certificates."Overall, men in their 50s and 60s tended to have a high level of understanding of each economic stimulus package.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: April 22 (Mon) to April 25 (Thu), 2019
Survey area: Nationwide
Survey subjects: Men and women aged 18-69 (T members)
Sample size: 1,504 people

Materials related to this matter

Survey on the Reiwa Era: What will the Reiwa era be like? "Reiwa of Peace" and "Reiwa of Change" - Top 3 Most Popular Events at the Tokyo Olympics are "Athletics," "Football," and "Swimming"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando / TEL: 03-6800-4464