"Survey on parent-child relationships and books" - We asked parents with children aged 12 to 22! 90% of people have a good parent-child relationship. The gift they would most like to give to their junior high school children is a "book."

2019.06.27 Press Releases
Culture Convenience Club Co., Ltd.

-The most popular book given to children is "How Do You Live?"-

Culture Convenience Club Co., Ltd. is pleased to announce that it has conducted a "Survey on Parent-Child Relationships and Books" using the online survey "T Survey" with 904 men and women with children aged 12 to 22.

Digest of a survey about parent-child relationships and books

● 90% of people have a good parent-child relationship, and 80% of parents and children have good communication.
　40% of parents who have a good relationship with their children "read at least one book a month"

●Ranking of gifts you would like to give to your child on "Parent-Child Day"
　1st place: "Clothing and shoes" 2nd place: "Books" 3rd place: "Eating at restaurants"
　For junior high school students, the number one answer was "books"

30% of people have given books to their children within the past year, and 50% of junior high school students
　The most popular book given to children is "How Do You Live?"

Celebrities who are considered ideal parents
　1st place: Hideki Takahashi and Maasa Takahashi; 2nd place: Tsutomu Sekine and Mari Sekine
　3rd place: Ichikawa Ebizo, Horikoshi Reika, and Horikoshi Kangen

● 90% of people have a good parent-child relationship, and 80% of parents and children have good communication.
　40% of parents who have a good relationship with their children "read at least one book a month"

The fourth Sunday of July, July 28th, is "Oyako Day.""Parent-Child Day" is a commemorative day that was started by photographer Bruce Osborne with the idea that "it would be wonderful if parents and children could face each other together, and that the bond between all parents and children could be strengthened through this day."Following on from last year, this year's T Survey, in honor of Parent-Child Day, involved a survey on parent-child relationships and reading, targeting 904 men and women with children between the ages of 12 and 22.
First, when asked whether the parent-child relationship was harmonious, 57.9% answered "I think it is harmonious," while 31.6% answered "I think it is somewhat harmonious." In total, it was found that 90% of parents perceived their relationship with their children to be harmonious. The results were similar regardless of the child's age, with 88.7% of those who answered "I think it's harmonious" or "I think it's somewhat harmonious" if their child is a junior high school student, 88.0% of those who are a high school student, and 91.7% of those aged 18-22. In addition, when looking at the amount of reading parents do and the parent-child relationship, 40% of those who answered that they think their parent-child relationship is "harmonious" answered that they "read books often (more than 5 books per month)" or "read books occasionally (1 to 4 books per month)," while just under 40% of those who answered that their parent-child relationship is "not harmonious" answered that they "don't read books at all."Next, we asked whether they were communicating sufficiently with their children. 39.0% answered "I think so," and 38.2% answered "I think so to some extent." In total, 80% of parents and children answered that they were communicating well with their children.

●Ranking of gifts you would like to give to your child on "Parent-Child Day"
　1st place: "Clothing and shoes" 2nd place: "Books" 3rd place: "Eating at restaurants"
　For junior high school students, the number one answer was "books"

When asked to select multiple options for what they would like to give to their children on Parent-Child Day, the top answer was "clothes and shoes," followed by "books" and "a meal at a restaurant."Looking at the results by age of the child, for junior high school students, the top five were "books," "meals at restaurants," "study supplies and stationery," "gift certificates, stationery vouchers and book vouchers," and "sports equipment" and "clothes and shoes."On the other hand, for high school-aged children, the top five answers were "clothing and shoes," "meals at restaurants, etc.", "books," "sports equipment," and "CDs and DVDs," and "gift certificates, stationery and book vouchers." For children aged 18-22, the top five answers were "clothing and shoes," "meals at restaurants, etc.", "books," "gift certificates, stationery and book vouchers," and "cash." These results show that the younger the child, the more likely they are to want to give something related to learning or studying, while the older the child, the more likely they are to want to give something practical.

30% of people have given books to their children within the past year, and 50% of junior high school students
　The most popular book given to children is "How Do You Live?"

Next, we asked whether they had given a book to a child within the past year, and 30% of people answered that they had. When these results were broken down by age of the child, 49.0% of junior high school students had sent books, 27.2% of high school students, and 18.2% of children aged 18-22 had sent books, indicating that the number of parents who have sent books to their children decreases as they get older. We also asked those who answered "I have given a book as a gift" to give an open-ended question about the type of book they gave. The most common answer was "How Do You Live?", the manga version of which became a best-seller with 1.7 million copies sold. When asked why they chose "How Do You Live?", they answered, "I want people to read it when they're in doubt," and "I want people to be moved by reading it."

Celebrities who are considered ideal parents
　1st place: Hideki Takahashi and Maasa Takahashi; 2nd place: Tsutomu Sekine and Mari Sekine
　3rd place: Ichikawa Ebizo, Horikoshi Reika, and Horikoshi Kangen

Finally, when asked to give their own response as to which celebrities they thought would be the ideal parent and child, the most common answer was "Takahashi Hideki and Takahashi Maasa."Next up were the parent-child duo of Sekine Tsutomu and Sekine Mari, the parent-child duo of Ichikawa Ebizo, Horikoshi Reika and Horikoshi Kangen, the parent-child duo of Kimura Takuya, Kudo Shizuka and Koki, the parent-child duo of Animal Hamaguchi and Hamaguchi Kyoko, and the parent-child duo of Koizumi Junichiro, Koizumi Kotaro and Koizumi Shinjiro.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Thursday, May 30th to Tuesday, June 4th, 2019
Survey area: Nationwide
Survey subjects: Men and women with children aged 12 to 22 (T members)
Sample size: 904 people

Materials related to this matter

"Survey on parent-child relationships and books" - We asked parents with children aged 12 to 22! 90% of people have a good parent-child relationship. The gift they would most like to give to their junior high school children is a "book."

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464