CCC Marketing and MeNew enter into capital and business alliance agreement

2019.07.31 Press Releases
CCC Marketing Co., Ltd. / MeNew Co., Ltd.

-CCC Marketing's lifestyle data and MeNew's menu planning AI app work together-

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") and MeNew Inc. (Head office: Okayama City, Okayama Prefecture; CEO: Nobuyuki Miyake; hereinafter referred to as "MeNew") are pleased to announce that CCC Marketing has underwritten MeNew's third-party allotment of new shares effective today, and that they have entered into a capital and business alliance agreement with the aim of creating a menu proposal business utilizing T-Card lifestyle data.

CCC Marketing provides a marketing platform business that uses lifestyle data from T Card, which is used by 69.5 million people and has 191 participating companies, to solve problems faced by companies and consumers and make proposals that meet various needs. Meanwhile, me:new developed and operates the AI app "me:new," which automatically creates original menus for up to one week, taking into consideration preferences and nutritional value, with the aim of "helping people who work hard for their families every day, even if just a little."

Through this partnership, CCC Marketing and MeNew will combine CCC Marketing's strengths of lifestyle data on 69.5 million people and marketing know-how with MeNew's strengths of original menu data and AI development technology to create a new, unprecedented data-driven menu proposal business. Furthermore, by providing new e-commerce services in collaboration with fresh food delivery services such as online supermarkets, which are expected to see market expansion in the future, we will create services with the highest customer value in the area of "food," which is the basis of human life.

With this capital participation from CCC Marketing, me:new will invest in recruiting personnel and improving the development environment, which are particularly important for improving the me:new service, and will grow the service into an infrastructure service that can be used by more people for a long time and is an essential part of their daily lives.

Going forward, CCC Marketing will work with MeNew to promote this business as a consulting service aimed at maximizing value for T Point Alliance companies, and will also expand data-driven initiatives beyond the food sector, aiming to utilize data to contribute to a better society and create new value from data.

[About the automatic menu creation app "MeNew"]
The automatic menu creation app "MeNew" instantly creates menus for up to one week, taking into account the user's preferences and nutritional information. You can also automatically create a shopping list based on the number of people in your family. We believe that automating the creation of daily menus can significantly reduce the burden of housework and contribute to the health of families, so we launched an app that automatically creates menus that take into account preferences and nutritional value. As of July 2019, the number of app downloads has exceeded 600,000.

Main features of MeNew
[1] You can easily create a menu for up to one week, so you no longer have to think, "What should I make every day?"
　・Menu tailored to your tastes
　・Nutritious menu
　You can freely change recipes
[2] Automatically create budget-friendly meals using special sale ingredients
　-Compare local sales information and automatically create menus based on selected ingredients
　・You can save 42,000 yen per year.
[3] Shopping lists are automatically created for easy shopping
　- Automatically create a shopping list for up to one week
　- Ingredients can be displayed for each section, so you don't have to go back and forth between sections
　You can freely change the number of people to suit the number of family members.
　・You can check what you have bought so you don't have to worry about forgetting to buy something.
[4] Automatically create menus that do not include ingredients that you have allergies or dislike
　・Make meals that are easy for your family to eat without any thought
[5] Understand the nutritional value of your menu
　・You can check "calories" and "salt content"

▼iPhone app

▼Android app

[MeNew Co., Ltd.]
■Representative: President and CEO Nobuyuki Miyake
Address: Okayama University Incubator, 1-1-1 Tsushimanaka, Kita-ku, Okayama City, Okayama Prefecture
■Established: May 1, 2012
■ Business: Planning, production, and operation of the AI menu creation app "me:new"

Materials related to this matter

CCC Marketing and MeNew enter into capital and business alliance agreement

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464