"Reborn-Art Festival × T Card" connects the future of children with the local community. The video work "Magic" created by children of Ishinomaki and Chie Morimoto will be unveiled!

2019.08.20 Press Releases
T Point Japan Co., Ltd.

T Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Kazuhiko Kitamura) has been working on the "Reborn-Art Festival × T Card" since June 2017 as part of T Card's social value creation project, "T Card Everyone's Social Project"*1. This initiative continues the concept of the "Tohoku Support Project," which T Point Japan has been running since 2011 to support the smiles of children and community spaces in Tohoku. Meanwhile, the Reborn-Art Festival (RAF) is a new comprehensive arts festival where people can enjoy art, music, and food, taking place mainly in the Ishinomaki and Oshika areas, an area that was severely damaged in the Great East Japan Earthquake. The concepts of T-Points and RAF matched, leading to the collaboration between the Reborn-Art Festival and T-Card.

The 2019 "Reborn-Art Festival x T Card" was based on the theme "Let's cast a spell on Ishinomaki." We are pleased to announce that the children themselves have completed a video work called "Magic," which they planned and produced themselves. The video will be unveiled at the former Kankeimaru Shoten, one of the RAF venues, from August 20, 2019.

■About the video work "Mahou"
To create "Magic," the children participated in numerous workshops*2 to come up with ideas for their work, as well as fieldwork. They then thought about their ideal city, "What would Ishinomaki be like?" and illustrated their dreams and ideals. The animation of the illustrations and scenes filmed by the children will be turned into a video work set to the song "Magic" by Takeshi Kobayashi and Salyu, and will be unveiled as "Reborn-Art Festival x T Card."The space where this work will be installed will also feature illustrations and objects created during the process of creating the work, as well as a children's artwork, "Shell Table," which was exhibited at the RAF in 2017, and all of these, along with the video, will be exhibited as a single artwork. This project was completed by nine children from Ishinomaki, ranging from elementary school students to high school students, under the direction of art director Chie Morimoto and the creative group goen°.

The costs of the art production were covered by T members who contributed a portion of the T card issuance fee and half of the T points earned by using the social contribution T card, which was issued in July 2017. In addition, T Point Japan is also taking the lead in carrying out various charity projects.

T Point Japan aims to ensure that T Points and T Cards "connect people and society" and will continue to work to create new social value.

[Project Overview of "Reborn-Art Festival x T Card"]
■Project name: Reborn-Art Festival × T-Card

■Project implementation period: June 2, 2017 to December 31, 2019 (planned)
■Project Overview: In collaboration with Ishinomaki City, the host city of the "Reborn-Art Festival," this project is led by children of Ishinomaki, and involves the participation of both adults and children, creating artwork that will be rooted in the local community and serve as a source of regional revitalization for the future.

■What is the "Reborn-Art Festival"?
This is a new comprehensive arts festival that takes place mainly in the Ishinomaki and Oshika areas, where you can enjoy art, music, and food. The Ishinomaki/Oshika area was one of the areas that suffered major damage in the Great East Japan Earthquake. The aim is for this venue to be a place where contemporary artists from Japan and abroad can visit and create works while interacting with the local community, where famous chefs from all over Japan can encounter local people and ingredients, where they can enjoy food that can only be tasted here, and where various styles of music events can be held, creating a place where various "encounters" can be created.

■Comment from Yaegashi Ren (3rd year high school student), who created the artwork
I participated in the project, making drawings and video snippets of myself. During the production process, I couldn't imagine how the video would be made and completed, but when I saw the actual finished product, I was impressed and thought, "So that's what it will look like!"

■Comment from Ms. Sakai Riko (2nd year high school student), who created the artwork
I have participated since the first event in 2017, and I was able to participate again this time. I was able to do many things that I wouldn't normally be able to do, so every time was stimulating and fun. I got a clue to my future dreams. I hope to have the opportunity to work with you again.

*1 T-Card's social value creation project utilizes 69.61 million T-members, 192 T-Point Alliance companies, and approximately 5 billion pieces of purchasing data provided by the T-Card to give back to society and contribute to consumers.
*2 The Ishinomaki Children's Center "Raitsu" cooperated in conducting the workshop. "Raitsu" is a facility for children planned and designed by children who participate in the Ishinomaki Children's Town Development Club. "This facility was created and is run primarily by children to revitalize Ishinomaki. A place where everyone can feel comfortable and where children can communicate their thoughts to the public. The facility is based on the concept of "a place where children can live together and enjoy themselves," and is operated by the Ishinomaki Children's Center Consortium as the designated manager.

Materials related to this matter

"Reborn-Art Festival × T Card" connects the future of children with the local community. The video work "Magic" created by children of Ishinomaki and Chie Morimoto will be unveiled!

Inquiries regarding this matter
T Point Japan Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464