The first store of "COMEBUYTEA," a Taiwanese tea brand that "experiences all five senses," will open in Omotesando on Saturday, September 21st.
2019.09.20
Press Releases
TSUTAYA Co., Ltd.
-A tea specialty store for adults offering over 300 customizable varieties-
TSUTAYA Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and COO: Nakanishi Kazuo / hereinafter referred to as TSUTAYA) will hold the grand opening of the COMEBUYTEA Omotesando store, the first store in Japan for the Taiwanese tea brand COMEBUYTEA, on Saturday, September 21st.
COMEBUYTEA is a new brand of COMEBUY, which was founded in Taiwan in 2002. The first store opened in Taiwan in 2016, and the brand currently operates 13 stores in six countries and regions around the world. COMEBUYTEA Omotesando, the first store in Japan, will be located in a green space where customers can enjoy the "COMEBUYTEA experience" with all five senses, including the aroma of tea extracted from a proprietary teapresso machine, the sound of steam, the performance of a tea bartender shaking original drinks in a Boston shaker, and unique flavors made with carefully selected ingredients, including carefully selected tea leaves and fresh juice from Taiwan.
The name "COMEBUY" comes from the word "kanpai," which is also pronounced "kanpai" in Taiwan, and conveys the message that "If you come to COMEBUY, you're sure to have fun discoveries and have fun experiences!"Come and enjoy quality experiences and discoveries at COMEBUYTEA.
TSUTAYA has always offered lifestyle suggestions to customers through books and entertainment. Going forward, we will continue to promote the creation of our stores as a base for the community, where people can enjoy a relaxing time over delicious, authentic tea, foster communication, and make new discoveries.
Features of "COMEBUYTEA"
(1) High-quality tea leaves that can only be enjoyed at "COMEBUYTEA"
COMEBUYTEA uses only special tea leaves sourced from its own contracted tea farms in Taiwan, carefully selected by a tea master who has trained in Taiwan, as well as tea leaves carefully selected from different mountain regions around the world. Furthermore, these tea leaves are high-quality tea leaves that have passed the German Tentamus inspection (*), making them safe for consumption by children and adults alike.
(*) Tentamus inspection: In Taiwan, SGS inspections with a maximum of 373 inspection items are the norm, but Germany's Tentamus inspections are at a higher level with 742 items.
(2) Each cup is extracted using a proprietary tea grinder and teapresso machine.
Our tea grinder, which finely grinds each tea leaf to the appropriate size without losing its nutrients, and our teapresso machine, which extracts the most delicious tea in about 60 seconds at the optimal pressure and temperature for each tea leaf, are both proprietary and patented. They do not serve pre-made tea; instead, each cup is brewed to order using a teapresso machine equipped with high-temperature, high-pressure technology, emitting powerful steam and fragrant tea.
(3) Over 300 customizable menu items with healthy toppings that are additive-free and color-free
COMEBUYTEA's menu consists of two types: CREATEA, which allows you to add various toppings to your tea, and QUALITEA, which allows you to savor the original flavor of tea.
At CREATEA, you can enjoy over 300 different customizable menu items by blending milk and fresh juice with a base tea and adding toppings.
The milk used is domestically produced raw milk, and the fruit juice is freshly pressed from fruits directly contracted with farms in Taiwan. Furthermore, the menu includes healthy toppings such as taro, aloe, and konjac, all of which are additive-free and color-free.
(4) Shakes by tea bartenders who have undergone special training
CREATEA is made by blending tea extracted from a teapresso machine with milk and fruit juice, and is then shaken in a Boston shaker by specially trained tea bartenders. This allows the tea to incorporate air, resulting in a more fragrant and flavorful tea.
(5) Greenery produced by plant hunter Seijun Nishihata
The interior of the COMEBUYTEA Omotesando store has a calming atmosphere, with plants produced by Seijun Nishihata, the representative of Sora Botanical Garden and an active plant hunter. The store has approximately 50 seats, including sofa seats where you can relax and enjoy your tea, and counter seats equipped with power outlets.
Address: Kiyohara Building 1F, 4-9-3 Jingumae, Shibuya-ku, Tokyo (3-minute walk from Exit A2 of Omotesando Station on the Tokyo Metro)
Business hours: 10:00-22:00 / Open all year round
Instagram:www.instagram.com/comebuytea.jp/
Facebook:www.facebook.com/comebuytea.jp/
Concept movie:https://youtu.be/d-OVH158bmA
Materials related to this matter
The first store of "COMEBUYTEA," a Taiwanese tea brand that "experiences all five senses," will open in Omotesando on Saturday, September 21st.
Inquiries regarding this matter
TSUTAYA Co., Ltd. Public Relations
03-6800-4764
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