"Investment Survey": 80% of people in their 20s want to increase their money; the reason is "I want to improve my standard of living"; the investments they are interested in are "stocks," "NISA," and "mutual funds"

2019.10.04 Press Releases
Culture Convenience Club Co., Ltd. / SBI Neo Mobile Securities Co., Ltd.

- 50% of people in their 30s are interested in "point investment," and start investing at "30 years old" -

Culture Convenience Club Co., Ltd. and SBI Neo Mobile Securities Co., Ltd. are pleased to announce that they have conducted an "Investment Survey" using the online "T Survey" to survey 10,032 men and women aged 20 to 69.

Investment Survey Digest

●80% of people want to increase their money. Why? 1st place: "living expenses for retirement"
　2nd place: "Have money to use in emergencies" 3rd place: "I want to improve my standard of living"
　People in their 20s and 30s tend to have high ambitions, such as "raising the standard of living," "traveling," and "rewarding themselves."

● 50% of people are interested in investing
　What investments are you interested in? 1st place: "Stock investment" 2nd place: "NISA" 3rd place: "Investment trusts"
　People in their 20s and 30s are interested in "NISA," "iDeCo," "FX," and "cryptocurrency."

●What is your investment style? 1st place: "Study as you go" 2nd place: "Long-term investment, as long as it turns out to be profitable in the end"
　3rd place: "I want to prepare by attending seminars and reading reference books before starting to invest."
　Ten percent of people in their 20s say they want to enjoy investing like a game.

●One in two people in their 30s are "interested in point investment"
　70% of people are interested in investing and are also interested in point investment

● 25% of people are still investing, and they started investing at age 30.
　Investment products: 1st place: Stock investment, 2nd place: Investment trusts, 3rd place: NISA

●80% of people want to increase their money. Why? 1st place: "living expenses for retirement"
　2nd place: "Have money to use in emergencies" 3rd place: "I want to improve my standard of living"
　People in their 20s and 30s tend to have high ambitions, such as "raising the standard of living," "traveling," and "rewarding themselves."

In 1996, the Japan Securities Dealers Association designated October 4th as "Securities Investment Day."With the consumption tax set to increase to 10% on October 1st, it is expected that more people will become smarter with their money. In this T Survey, we surveyed 10,032 men and women aged 20 to 69 about their attitudes towards "investment."
First, we asked whether or not they had ever wanted to increase their wealth. Overall, 85.2% of people answered "yes," and by age group, the percentage was over 80%, indicating that people of all ages and genders are currently interested in increasing their wealth. Of these, 8,546 people who had wanted to increase their money were asked to select multiple reasons for this. The most common answer was "to save for retirement" (63.4%), followed by "to have money to use in emergencies" (62.8%), "to improve my standard of living" (42.0%), "to go on a trip" (24.4%), and "to treat myself" (21.4%). Looking at the results by age group, 50% of people in their 20s and 30s chose "because I want to improve my standard of living," while 70% of people in their 50s and 60s chose "to save for retirement."We also found that younger people have a strong desire for improvement, such as "travel," "rewarding themselves," and "expensive shopping," and have a clear sense of purpose.

● 50% of people are interested in investing
　What investments are you interested in? 1st place: "Stock investment" 2nd place: "NISA" 3rd place: "Investment trusts"
　People in their 20s and 30s are interested in "NISA," "iDeCo," "FX," and "cryptocurrency."

Next, we asked whether they were interested in investing. More than half (50.8%) answered "yes" or "somewhat yes." The demographic with the highest interest in investing was those in their 30s, and there was a tendency for interest in investing to wane as people got older. In addition, when asked to select multiple options regarding the investment methods they were interested in, the top answer was "stock investment" (33.2%), followed by "NISA" (23.1%), "investment trusts" (18.8%), "iDeco" (14.2%), and "foreign currency deposits" (13.8%). While "stock investment" and "investment trusts" are popular among people in their 50s and 60s, "NISA," "iDeCo," "FX," and "virtual currency" are popular products among younger people in their 20s and 30s.

●What is your investment style? 1st place: "Studying while doing" 2nd place: "Long-term investment, as long as it turns out to be profitable in the end"
　3rd place: "I want to prepare by attending seminars and reading reference books before starting to invest."
　Ten percent of people in their 20s say they want to enjoy investing like a game.

When 5,098 people who answered that they were interested in investing were asked about their attitudes towards investing, the answers with the highest total scores for "very applicable" and "somewhat applicable" were, in descending order, "I want to learn as I go" (74.6%), "I hope to make a profit in the end through long-term investment" (74.1%), and "I want to prepare by attending seminars and reading reference books before starting to invest" (55.4%).The results show that people generally have a serious attitude towards investing, and that they are highly willing to learn more before investing. In addition, when looking at the results of those who answered "very applicable" by age group, it becomes clear that younger people also have a serious attitude towards investing, while 10% of people in their 20s answered that they "want to enjoy investing like a game."

●One in two people in their 30s are "interested in point investment"
　70% of people are interested in investing and are also interested in point investment

Next, we asked about their interest in "point investment," which allows you to invest using points such as T-points. Overall, 43.3% of respondents said they were interested, and more than half of those in their 30s said they were interested in point investment. Additionally, among those who responded that they were interested in investing, 67.1% were also interested in point investment, demonstrating that point investment is highly popular among those who intend to invest.

● 25% of people are still investing, and they started investing at age 30.
　Investment products: 1st place: Stock investment, 2nd place: Investment trusts, 3rd place: NISA

Finally, when asked whether they are currently investing, 25.5% answered "Yes, I am investing," 7.1% answered "I have invested in the past but am not currently investing," and 67.4% answered "I have never invested before," meaning that overall, 40% have investment experience. We also asked those who have invested to give an open-ended question about the age at which they started investing. The most common answer was "30 years old" (12.9%), followed by "40 years old" (9.2%), "25 years old" (8.4%), "35 years old" (6.8%), and "50 years old" (6.2%). 3.5% of people said they started investing at the age of 20, indicating that many people start investing at an age when they are able to spend money freely. Additionally, when those who are currently investing were asked to select multiple options for what they are investing in, the top answers were "stock investment" (59.0%), "investment trusts" (41.9%), "NISA" (41.3%), "foreign currency deposits" (18.7%), and "bonds (government bonds, corporate bonds)" (13.3%). In particular, 70% of people in their 50s and 60s invest in stocks, while younger people in their 20s and 30s tend to invest in savings-type insurance products and iDeco, showing that there are differences in the products people invest in depending on their age group.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Tuesday, September 17th to Thursday, September 19th, 2019
Survey area: Nationwide
Survey subjects: Men and women aged 20 to 69 (T members)
Sample size: 10,032 people

■About SBI Neo Mobile Securities' service "NeoMoba"

*1 As of March 2019, according to T Point Japan.
*2 When the total amount of agreed-upon payments for one month is 500,000 yen or less.
*3 Fixed-term T points (points that can only be used at our company and whose expiration date is determined by our company when they are awarded).

Materials related to this matter

"Investment Survey": 80% of people in their 20s want to increase their money. The reason is "I want to improve my standard of living." The investments they are interested in are "stocks," "NISA," and "mutual funds."

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando / TEL: 03-6800-4464