CCC Group officially launches magazine website creation support service "CEMP" for publishers.

2020.06.12 Press Releases
Culture Entertainment Co., Ltd.

- There are also cases where the pageviews have grown rapidly to 20 million! -

Culture Entertainment Inc. (Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as CE) will begin full-scale provision of "CEMP," a solution that supports the construction, operation, and monetization of content distribution-type web media, from June 17, 2020.

Given the recent publishing recession and the impact of the spread of COVID-19 on publishing activities, publishers are being asked to digitize as soon as possible. We provide publishers with the ability to produce high-quality content with customer contact and business creation through content distribution web media.

A platform packed with know-how cultivated by CCC Group publishing companies

CE is a member of the Culture Convenience Club (CCC) Group, and oversees the culture content business, including publishing, movies, and music. CE develops and provides "CEMP," a platform that packages the creation, operation, and monetization of web media for CE's group publishers, including CCC Media House, Tokuma Shoten, and Shufunotomosha.

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Currently, music culture magazine "Rolling Stone Japan," women's fashion magazines "GISELe" and "S Cawaii!", as well as "Animage Plus," "Entertainment NEXT," "octane.jp," "Classic Porsche," and "Nosweb.jp" use "CEMP."

We have now begun offering the know-how we have cultivated through collaboration with our group publishers to publishers outside the CCC Group so that more publishers can take advantage of it.

Providing external distribution, advertising, and content management in a "one-package"

CEMP provides a one-package of external news distribution and revenue generation through digital advertising, both of which are essential for building a website and growing as a publishing media outlet, as well as the CMS (content management system) that supports them.
In response to the current situation where it has become common to read articles on news sites and apps such as Yahoo! News and SmartNews, we have a track record of distributing to over 23 external news outlets. We have a complete article distribution program (RSS) that is compatible with various companies, so after building your site, you can start distributing articles to various companies smoothly.

◆Examples of news distribution (partial list)
・Yahoo!News
・SmartNews
・Gunosy
・LINE News
・antenna*
・NewsPicks
・TRILL

Group publishing companies that have introduced "CEMP" have accumulated know-how for increasing the number of unique users and page views by repeatedly conducting access analysis and hypothesis/verification. As a result, there are cases where 10 million page views (※①) were achieved within five months of introducing "CEMP", and 20 million page views (※①) were achieved within 15 months.
(※①External distribution destinations are not included)

In addition, by introducing programmatic advertising and video advertising from various SSP companies that provide support tools for selling advertising space and maximizing advertising revenue, we will handle all digital advertising operations on your behalf. This means you are freed from the need to understand specialized terminology or set up ad tags, and you can quickly set up and monetize optimal ad space.

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By providing digital content distribution, advertising services, and website construction in one package, publishers can focus on creating high-quality articles to reach their readers.

Other features

・Low initial cost for low cost implementation
- A robust server configuration that can handle short-term concentrated access
・Standard support for "AMP", which displays quickly on smartphones when searching on Google
- Fully equipped with various functions such as SNS posting linkage, infinite scrolling, photo gallery, etc.
・We can also convert magazine DTP data into web articles (paid option)
・Implementation of email newsletter distribution function (paid option)

CE will contribute to the growth of publishing media by providing know-how on web article content production through the "CEMP" solution, as well as access analysis and advertising operation optimization.

Materials related to this matter

CCC Group officially launches magazine website creation support service "CEMP" for publishers

Inquiries regarding this matter

■Inquiries regarding the service: Culture Entertainment Co., Ltd. CEMP Business Department: cemp_info@ccc.co.jp
■ For media inquiries, please contact Culture Entertainment Co., Ltd. Public Relations: culture-ent-info@ccc.co.jp

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