Launch of "School General Election," a social project to connect junior and senior high school students with politics and society

2020.06.16 Press Releases
CCC Marketing Co., Ltd.

-A co-creation space where young people who will lead the future can think, discuss, and take action on politics and society-

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura), a member of the Culture Convenience Club (CCC) Group, has launched the "School General Election," a social project that connects the junior and senior high school generation, who will be responsible for the future, with politics and society. Ahead of the full-scale launch this fall, the project will begin on June 16, 2020, using Twitter, which aggregates and votes on topics familiar to junior and senior high school students and young people, and note, which will publish voting results and the thoughts of junior and senior high school students in article format.

CCC was founded in 1983 with the aim of "providing a base for providing young people with information on new lifestyles." As a lifestyle proposal company, CCC has expanded its "TSUTAYA" network, a place where people can imagine and choose their own lifestyles based on information on movies, music, and books, while becoming rooted in local communities all over Japan.

The newly launched "School General Election" service is a place where young people who will be responsible for the future can co-create new discoveries and ideas that will serve as the foundation for living in the future, with CCC's founding intention as its identity. The project is positioned as a social project that creates opportunities for junior and senior high school students to make politics and society their own, pose questions and deepen discussions, and encourage them to accept diversity while maintaining their individuality even in a highly competitive international society.The project is scheduled to be launched on a website this fall and will begin full-scale deployment.

Through the School General Election, CCC Marketing aims to foster "global citizenship" among young people, enabling them to proactively engage in tackling social issues, make decisions, and take action, leading to the achievement of SDG Goal 4, "Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all." The company will continue to work to create new social value, aiming to become a presence that "connects people and society."

<"School General Election" service overview>
・Project name: School General Election
・Project start date: June 16, 2020 *Full-scale launch is scheduled for this fall
・Project content: Aimed at junior and senior high school students, we will raise themes related to issues affecting the future generation of young people from a wide range of areas, from politics and social issues to further education and school, and provide neutral information on the issues raised and a space for people of the same generation to deepen dialogue. By actually "voting" on the website and Twitter, we will create an opportunity for each junior and senior high school student to actively participate and express their opinions. We also plan to publish articles on note reporting on the voting results that compile the "voices" of junior and senior high school students, as well as interviews with experts, and provide a forum for planning and holding dialogue with opinion leaders.
・Twitter account: School General Election Project [Official]@T_gakkou
・Note account: School General Election Project [Official]
・Topics to be covered in the future include: "Young people's voting rate," "Concerning social issues," "Online voting," "September enrollment," "Postponement of university entrance exams," "Optional separate surnames for married couples," etc.

Materials related to this matter
Launch of "School General Election," a social project to connect junior and senior high school students with politics and society

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando and Nonaka
TEL: 03-6800-4464