T-Point x Goto City Collaborative Instagram Live Streaming "Unmaka TV" is a hit in Goto

2020.07.03 Press Releases
T-Point Japan Co., Ltd. / Goto City, Nagasaki Prefecture

- Online exchanges connecting Goto with people from all over the country bring the charm of Goto closer to them, suggesting new possibilities for communicating and experiencing the charms of the region -

T-Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Hiroaki Nagashima) and Goto City, Nagasaki Prefecture, have launched the third T-Card Everyone's Social Project, "Goto Fish Project" (https://tsite.jp/r/tcardsocial/goto/As part of the Goto Food Network initiative, we are hosting a collaborative Instagram live broadcast called "Unmaka TV" which will run for five episodes from May 28th, in order to connect consumers with Goto through food, convey the food and charm of Goto, and encourage support for the island. "Unmaka TV" has been viewed over 10,000 times across Instagram live broadcasts and IGTV combined, and Goto City and the cast members have expressed their gratitude and expectations for future prospects, suggesting that it has the potential to become a new media outlet for promoting the attractions of Goto both within and outside the prefecture.

●Enozu Shintaro of the Tourism and Products Team, Tourism and Products Division, Goto City Hall, commented as follows:
"Through this project, I was reminded that Goto has a wealth of fascinating local cuisine, and I also made some new discoveries, such as "Kishuku's fresh sushi."I think there are probably still many local flavors that are unknown even to locals and whose appeal they are unaware of. In the midst of the COVID-19 pandemic, I feel that this initiative has shown us new possibilities for promoting local products and tourism in the future. I am very grateful to have been able to help with this initiative to connect Goto producers who have been affected by declining sales and other issues with urban residents. "

Comments from the people of Goto who appeared on "Unmaka TV"

1st: Kazuhiro Tanigawa (young fisherman from Goto)
Local cuisine: Boiled shark

"This time, I was able to interact with viewers while cooking with Morieda, and it was a fun experience, and time flew by. It was a really good experience. We boiled the shark, and to our surprise, many people said they wanted to try it, and some even asked us to send them some. I would like to do it again if I have the opportunity, and I would like to spread the word about the appeal of Goto's fish and unused fish, as well as how to eat them. "

Part 2: Takayuki Hamaguchi (Managing Director of Hamaguchi Suisan, a fish ham manufacturer in Goto)
Local cuisine: Mixed rice with fried baramon, fried flying fish paste

"It was my first time doing an Instagram Live so I was nervous, but once it started the hour flew by and I had so much fun. There were only two dishes, and it was the first time we had two-way communication, so I was a little confused at times, but I'm glad we managed to complete it. Thank you for watching. I hope you will try this dish. "

●4th: Tatsuji Yanagi (Owner and chef of Shimashoku Gino, a popular Italian restaurant in Goto)
Local cuisine: Kishuku's fresh sushi

"I was a little nervous, but the experience of cooking while connecting with so many people online was a lot of fun. It was great that we were able to introduce not only the recipes and ingredients, but also the charms of Goto. I think the viewers were able to feel that there was more to the show than just the recipes. I hope everyone will come and enjoy Goto's fish on site!"

5th: Shigeki Sezaki (CEO of Gotonada Fisherman's Restaurant LLC, whose motto is "local production for local consumption")
Local cuisine: Sweet and spicy boiled yellowtail amberjack, grilled with salt, sashimi

“The two-way interaction was difficult at first, but I’m really glad I participated. I am truly grateful because not only did he teach me how to cook, but he also gave me inspiration for new menu items. I felt the love for Goto from all the chefs who collaborated, so I would like to continue working together to promote Goto. We would like our viewers to try a variety of dishes for themselves next time, so please come on a group tour to Fisherman's Restaurant. "

▼ Chef Morieda Kan, who learned the recipe as Tokyo's representative chef, shares his thoughts
I think the broadcast was packed with 120% of the depth and fun of Goto's traditional cuisine. I think there are many Goto dishes that I can explore in depth, so I would like to continue doing this in the future. Viewers were telling me things I couldn't hear, and viewers were teaching each other, and I felt like a small community was being born at that moment. We would like to continue to create ``Unmaka TV'' together!

◆A new communication project created by Goto and consumers, realized only online
People who live in or are from Goto who watched "Unmaka TV" also sent in comments unique to the local area, such as "The local cuisine here is delicious," "The chef's stories are interesting," and "Don't forget to try Goto shochu," leading to mutual communication between viewers. In addition to providing recipes for local dishes, the guests also talked about the various charms of Goto, such as the characteristics of Goto's food and tourist attractions, making this a new medium that allows local people to directly spread the word about the wonderful things about their region.

◆We are also planning to introduce new local cuisine and hold a new project to further connect Goto with its residents.
We will continue to work with Chef Mikio Morieda, a member of the Goto Fish Project, to introduce local dishes that are highly requested by consumers and those recommended by Goto City, with the cooperation of local residents. In addition, we are also planning to implement viewer participation content.

◆We want to liven up Goto especially during the coronavirus pandemic. The Goto Fish Project's thoughts on "Unmaka TV"
Due to the current COVID-19 outbreak, many of the fishery workers and producers in Goto who cooperated with this project are working hard to overcome difficult circumstances. T Point Japan will continue to plan and implement "Unmaka TV" to help support Goto's fishing industry and producers during the COVID-19 pandemic. We hope that "Unmaka TV" will convey the appeal of Goto's food to many people and serve as an opportunity for them to visit Goto in the future.

T Point Japan will continue to actively work on projects that will help preserve the richness of our oceans and planet for future generations, and will develop plans that connect local communities and consumers. We will continue to work to create new social value, aiming to become a presence that "connects people and society."

About the Goto Fish Project

The "T Card Everyone's Social Project" was launched in June 2018 as a social value creation project that utilizes over 70 million T members, approximately 6,000 T Point Alliance companies, and approximately 5 billion pieces of purchasing data provided by the T Card to solve social issues facing local communities and implement initiatives that lead to regional coexistence. Based on T-Card lifestyle data, we have derived this information from among T-members*1. We are utilizing the network of T-members who "love seafood and are particular about food" to invite T-members with similar food preferences to participate, providing them with an opportunity to come into contact with T-Card data during the product development process, and incorporating elements derived from the data into the planning process. (*1 Data is derived in a way that does not identify individual customers, such as names or addresses. )
The Goto Islands, where this project is set, are home to a wide variety of fish, thanks to the warm Tsushima Current, which branches off from the Kuroshio Current, one of the world's largest ocean currents, in southwest Kyushu and flows into Tsushima. The Goto Islands are blessed with an abundance of fish, but there are also many species of fish that are difficult to distribute to urban areas due to transportation challenges such as maintaining freshness and costs. By creating added value for Goto fish and offering it as a product that will please our T members, we are working to establish a sustainable "sixth-generation industrialization."
The Goto Fish Project involved not only T members who "love seafood and are particular about food," but also Tsutsuuraura Co., Ltd., an affiliate of the Agriculture, Forestry and Fisheries Innovation Corporation of Japan, which supports the sixth-tier development of primary industries, Goto City, and a food supermarket operator. By combining the knowledge of each stakeholder, the product was launched as "Goto Fish Ham" in November 2019.
T Point Japan believes that utilizing unused fish can also make a significant contribution to protecting the abundance of the oceans, which is the 14th goal of the SDGs.

About Mr. Miki Morieda

After graduating from a vocational school, he trained at "Tetsuya's" in Sydney, "Kozuki" in Omotesando, and "tapas molecular bar" at the Mandarin Oriental Tokyo. He then went independent within 246common in Omotesando, and within six months he was running and operating three stores within the facility. Two years later, after working as a chef at Salmon & Trout in Daizawa, he founded eat creator Inc., where he is involved in food production in general. The stores he has been involved in producing include "The OPEN BOOK" in Shinjuku Golden Gai, "Maruta" in Chofu, and "Sabananano." in Omori. ", "UB1 TABLE" in Aoyama, "Revive Kitchen THREE AOYAMA" in Aoyama, and "chompoo", the main dining restaurant at Shibuya Parco. He also launched the food media "RiCE," served as food director for "The Food Film Festival Tokyo," and was the lead chef for "Chefs for the Blue." He is also active in a variety of media, including television, radio, and magazines.

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

T-Point x Goto City Collaborative Instagram Live Streaming "Unmaka TV" is a hit in Goto

Inquiries regarding this matter

T Point Japan Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464