Enjoy Home at TSUTAYA! A collaboration between the popular illustrator mizutama and TSUTAYA. A wide range of original items that fully showcase the mizutama world are now available!

2020.07.17 Press Releases
TSUTAYA BOOKS Co., Ltd.

-TSUTAYA original stationery, T-Cards, original goods, and more items to brighten up your time at home!-

Tsutaya Bookstores Co., Ltd. (hereinafter referred to as Tsutaya Bookstores), which operates TSUTAYA stores nationwide, and Culture Entertainment Co., Ltd. (hereinafter referred to as CE), which operates the entertainment business of the CCC Group, will begin selling seven original TSUTAYA stationery items in collaboration with mizutama, an eraser stamp artist and popular illustrator with over 400,000 followers on social media (as of June 2020), from Monday, July 20th. Additionally, the issuance of "T-CARD (mizutama)" and pre-orders for four original goods will begin on Monday, July 20th.
In addition, customers who purchase the book will receive a free book cover drawn by mizutama (excluding some stores), and an Instagram posting campaign will be held, so you can enjoy a variety of mizutama original goods at TSUTAYA this summer.

*You can read an interview about this collaboration here

For those who will be spending more time at home this summer, we will be proposing content that can be enjoyed by people of all ages from various perspectives, with the keyword "Enjoy Home at TSUTAYA!"
In the future, we will also expand our lineup of original stationery and miscellaneous goods that combine design and functionality to add color to your life. While increasing convenience, we will continue to create an even more attractive store by offering a detailed and satisfying product lineup that meets the diverse tastes and preferences of our customers.

■About the "Mizutama Love Stationery Store"
The new store will be selling the original mizutama x TSUTAYA stationery, as well as a variety of stationery featuring mizutama illustrations, books written by mizutama, and stationery selected by the artist himself, all of which will be available at TSUTAYA stores nationwide (excluding some stores) from Monday, July 20th under the name "Mizutama Loves Stationery Store."　　
The mizutama x TSUTAYA original stationery range includes the "A5 Leaf Notebook," which features a luxurious PU leather cover with silver foil-stamped illustrations by mizutama, the "A5 Size Clear File," which features cute, heartwarming illustrations and is compact enough to fit in a woman's bag, and the thin "A6 Long Size Notebook," which is easy to hold and fits easily in your pocket.

Additionally, TSUTAYA stores (some stores excluded) will be distributing free book covers featuring original illustrations by mizutama to book purchasers.

■About "T-CARD (mizutama)" and original goods
Starting Monday, July 20th, the "T-CARD (mizutama)" will be issued at TSUTAYA and Asahi Bookstores nationwide. (Reservations will be accepted on the official "T-CARD (mizutama)" website from July 17th.)
The official website offers a lineup of original goods that will make your everyday life more enjoyable, such as the "Pancake Mini Pan" that can bake pancakes with mizutama illustrations, and a set of two coasters featuring the popular character "Buntobo."(For details, please see page 4 onwards)

■Instagram "Favorite Things Record" Posting Campaign
Purchase one of the newly released TSUTAYA original stationery "A6 Long Size Notebooks" and record your "favorite things" by hand. Take a photo of the notebook's cover and record page and post it on Instagram with the hashtags "#mizutamaILoveStationeryStore" and "#MyFavoriteThingsRecordBook". After strict selection, 31 winners will be given a chance to win a "mizutama autographed coaster" and a "digital camera".

[Mizutama x TSUTAYA Original Stationery Details]
◆A5 leaf notebook
Design: 1 type
Size: A5 size
Price: 1,800 yen (excluding tax)
Mizutama's popular character "Buntobou" is embossed on a leaf notebook from LEATAI, a high-quality notebook brand originating from Taiwan. This notebook has excellent functionality, allowing you to easily insert and remove contents, and is unisex, making it a notebook that adults will want to use.

◆A5 size clear file
Design: 3 types
Size: A5 size
Price: 250 yen (excluding tax)
This A5-sized clear file is convenient for storing tickets, receipts, and even masks. It's a useful size that fits easily into your bag.

◆A6 long size notebook
Design: 3 types
Size: Shinsho size (A6 long)
Price: 500 yen (excluding tax)
A 5mm thick paperback size notebook that fits easily in your pocket. Two of the three designs feature 5mm grid lines in baby pink and pastel yellow, making writing fun. The other design, "Favorite Things Record Book," was jointly developed by Mizutama and buyers at TSUTAYA BOOKS, and is a format that allows you to record anything you like.

[Details of "T-CARD (mizutama)"]

We will update information on T-CARD (mizutama) and merchandise applications.
・Card issuance fee: 550 yen (tax included)

*Issues will end as soon as stock runs out.
*TSUTAYA rental registration fees may apply separately.
*Online orders will incur a separate delivery fee.

■How to apply for a T-CARD (mizutama), application period, etc.
・TSUTAYA storefront reception period nationwide: From Monday, July 20, 2020

※Click here for application stores (http://fan.tsite.jp/tcard/storelist)
*Some stores are accepting pre-issuance orders starting today.

・ Asahiya Bookstores nationwide In-store application period: From Monday, July 20, 2020 *Excluding some stores.

※Click here for application stores (http://fan.tsite.jp/tcard/asahiya_storelist)

・Online order acceptance period: Friday, July 17, 2020 to Sunday, July 31, 2022

*If you apply by Sunday, July 19, 2020, your order will be delivered after Monday, July 20, 2020.

[Mizutama original goods details]
① Mini Pancake Pan: 3,300 yen (tax included)
Size: External dimensions: Width 16.7cm, Depth 33.0cm
　　　　Inner dimensions: diameter 16.0cm, height 3.0cm
Bottom diameter approximately 13.0cm
Material: Body: Iron (surface treatment: Fluorine resin coating)
Handle: Phenolic resin

② Pocket Mini Bottle 1,650 yen (tax included)
Size: Diameter 4.5cm, Height 14.3cm, Capacity 140ml
Material: Stainless steel

③ Set of two dolomite absorbent coasters: 1,980 yen (tax included)
Size: Diameter 10.3cm, Thickness 0.7cm　
Material: Surface: Dolomite / Back: Cork

④ Slide card case: 1,540 yen (tax included)
Size: Approx. 11.0cm wide x 7.0cm long

Reservation and delivery period for mizutama original goods
In-store reservation period: Until Thursday, August 20, 2020
Delivery start date: Monday, November 30, 2020

[Instagram "Record Your Favorite Things" Posting Campaign Details]
・Application period: Monday, July 20, 2020 to Wednesday, September 30, 2020
・Participation requirements: Those who live in Japan and have their Instagram account set to public / Those who follow the Instagram account of the stationery store TSUTAYA @bungutsutaya
Campaign details: Purchase one of the original TSUTAYA stationery items featuring mizutama's illustrations, the "A6 Long Size Notebook" or the "Favorite Things Record Book," and record your "favorite things" by handwriting them or by cutting and pasting photos. I took a photo of the notebook's cover and record pages and posted it on Instagram with the hashtags "#mizutamaILoveStationeryStore" and "#MyFavoriteThingsRecordBook."The winners will be judged and selected from the submissions, and 31 winners will receive prizes such as "mizutama autographed coasters" and "digital cameras."
·prize:
・Tokimeki Prize: Mizutama's handwritten Paper Shoot digital toy camera (1 winner)
・Exciting Prize: Coasters handwritten by mizutama (10 winners)
・Exciting Prize: 5-color mini highlighter set (20 winners)
- Winners will be notified via Instagram DM around the end of October.

Materials related to this matter

Enjoy Home at TSUTAYA! A collaboration between the popular illustrator mizutama and TSUTAYA. A wide range of original items that fully showcase the mizutama world are now available!

Inquiries regarding this matter
TSUTAYA BOOKS Co., Ltd. Public Relations
03-6800-4764