[CCCMK Research Institute Report] "Survey on Consumer Awareness in the COVID-19 Era"

2020.07.21 Press Releases
CCC MK HOLDINGS Co., Ltd.

- Large differences in awareness depending on age and gender -

CCC Marketing Research Institute (hereinafter referred to as "CCCMK Research Institute"), a research institute established by CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura), which weaves together the thoughts of 70 million people, has recently conducted a "Survey on Consumer Awareness in the COVID-19 Era" (https://www.cccmk.co.jp/thinktanks) was conducted and the results were summarized.

The spread of COVID-19 is bringing about major changes in society in many ways, including the way we work and shop. We approached this issue from various perspectives to find out how consumers are responding to these changes.

I think the fight against COVID-19 will be a long-term one.

Regarding COVID-19 infection, 70.8% of respondents overall answered that they "think it will be a long-term issue," indicating that people are aware that the period with COVID-19 will continue for a long time, but this feeling is even stronger among those in their 50s and older.

I'm worried because I don't know when the novel coronavirus infection will be contained in Japan.

Similarly, 51.9% of respondents overall answered that they are worried because they don't know when the situation will be resolved, but the percentage of men who feel anxious is generally lower than women, and among those aged 18-29, in their 30s, and in their 40s, only about 40% feel anxious, revealing large differences between men and women and among age groups.

I want to travel domestically after the pandemic is over.

The number one activity people would like to undertake once the pandemic is over was "domestic travel," accounting for 65.0% of the total.
Among those in their 40s, the age group with many parents, only about half of both men and women are in the same age group, showing a clear age gap.

Regarding the coronavirus infection, people's perceptions differ depending on gender and age, and their future lifestyles also appear to differ. While there are some items where the overall tone is almost the same, there are also various items where differences exist depending on gender and age, and the results suggest that a detailed approach based on demographics may be effective in improving business conditions in the retail and service industries.

CCCMK Research Institute will continue to plan and publish a variety of independent surveys in order to interpret various social changes.

Survey of consumer attitudes in the COVID-19 era

Survey organization: CCCMK Research Institute
Survey method: Internet research (T Research)
Survey subjects: Men and women aged 18 to 70 nationwide
Allocation method: Total 2,412 people
Survey period: Thursday, May 28, 2020 to Wednesday, June 3, 2020
*This analysis is a weighted compilation of simple aggregate data based on gender, age, and region.

When quoting or reproducing data, please be sure to clearly state the source as "Research by CCCMK Research Institute."
Please also contact CCCMK Research Institute (CCCMK-souken@ccc.co.jp) to inform them of this.

Materials related to this matter

[CCCMK Research Institute Report] "Survey on Consumer Awareness in the COVID-19 Era"

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464

CCC Marketing Research Institute
MAIL: CCCMK-souken@ccc.co.jp