Establishment of the CCC Marketing Research Institute, a research institute that communicates the thoughts of 70 million consumers

2020.07.21 Press Releases
CCC Marketing Co., Ltd.

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) has established the CCC Marketing Research Institute (hereinafter referred to as "CCCMK Research Institute"), a research institute that will disseminate the thoughts of 70 million people.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We create value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day.

We have now established CCCMK Research Institute with the aim of returning the various data and assets held by CCC Marketing to society and realizing our mission through co-creation with consumers, companies, educational institutions, local governments, and many other parties.

As digital transformation (DX), which is creating new lifestyles for the future, accelerates in various fields, we are moving towards an era in which information will shape the daily lives of consumers, bringing about a better society and richer lives. In addition, at a time when the world is calling for major innovation, CCC Marketing, through CCCMK Research Institute, will provide information that will help consumers realize their "little something nice" based on consumption data, consumer insights and changes in mindset, as well as the social environment and economic situation. We also hope to explore and create new forms of collaboration centered on consumer data and insights, while promoting industry-academia collaboration with universities and research institutions. We aim to make CCCMK Research Institute a research institute that communicates the thoughts of 70 million consumers.

Information provided by the CCC Marketing Research Institute

●We will capture social transformations and lifestyle changes from the consumer's perspective.
　・Survey on consumer attitudes during the COVID-19 pandemic
　・Subscription usage survey
　・Survey on crowdfunding awareness

●We will use data from 70 million people to understand the characteristics of different generations and regions.
　・Senior Report
　・Around 20 Report
　・Regional Report

Comment from Minoru Niihashi, Director of CCC Marketing Research Institute

Overview of CCC Marketing Research Institute

・Name: CCC Marketing Research Institute (CCCMK Research Institute)

・Established: July 21, 2020
・Director: Minoru Niihashi

He is affiliated with domestic and international consulting companies and think tanks. He provides consulting services in a wide range of fields, from upstream to downstream, including developers, theme parks, luxury brands, department stores, hotels, restaurants, cafes, shopping malls, railways, energy, and food manufacturers.

Materials related to this matter

Established the CCC Marketing Research Institute, a research institute that communicates the thoughts of 70 million consumers

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations Officer: Ando / TEL: 03-6800-4464