Market Watch, which supports corporate marketing activities with lifestyle data from 70 million people, adds new "Trend Edition" analysis service for restaurant review data and receipt purchase data

2020.07.28 Press Releases
CCC Marketing Co., Ltd.

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") is pleased to announce that it has teamed up with Retty Inc. (Head office: Minato-ku, Tokyo; CEO: Kazuya Takeda; hereinafter referred to as "Retty") to offer the "Market Watch Trend Edition" of its marketing support service "Market Watch," which it has been providing to a variety of companies since 2016. The service analyzes restaurant review data linked to Retty's "Food Data Platform" and receipt purchase data from "Recika," a household accounting app operated by CCC Marketing, to provide an understanding of food-related market trends.

"Market Watch" is a service that supports a wider range of marketing by analyzing and visualizing data using a variety of methods, while linking a database that integrates over 5 billion pieces of purchasing data per year and lifestyle data from over 70 million consumers, and also connecting multiple data sources that contribute to marketing. CCC Marketing offers "Market Watch TV Edition," which allows you to evaluate TV commercials based on TV viewing data and purchasing data, and analyze TV viewing times and ranking menus of popular programs (including recordings) from various angles, regardless of gender or age.

Through this collaboration with Retty, we will be offering the "Food Trend Pack," a service that analyzes and identifies dining-out trends based on restaurant review data accumulated by Retty, Japan's largest real-name gourmet review service, utilizing the "Food Data Platform," a big data collaboration platform for the food industry. In addition, we will also offer the "Market and Competitor Pack," a service that uses data from "Resica," a household accounting app operated by CCC Marketing, to understand the market environment by analyzing purchases by business type, chain, and category.

The "Food Data Platform" was launched in October 2019 as a big data integration platform that integrates various food-related data accumulated by Retty and updated daily, and enables seamless data integration with corporate services. This collaboration will enable trend analysis to be utilized in product planning, development, and marketing.

Retail companies that are using the "Market Watch Trend Edition" for test marketing have already begun to consider using this service to conduct marketing activities when developing new products or renewing existing products. Going forward, we plan to expand the adoption of this service to a variety of food-related companies, including retail distribution companies, food service companies, restaurants, and food manufacturers.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We will continue to create unique value in the marketing field, creating value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day.

This analytical tool allows you to understand trends in your company's services, competitors, and the market by utilizing the "Food Trend Pack," a service that analyzes restaurant review data from "Food Data Platform," a big data collaboration platform in the food industry provided by Retty, and the "Market & Competitor Pack," a service that analyzes receipt purchasing data for eating at home, eating out, and eating out from the household accounting app "Recica."
The "Food Trend Pack" allows you to analyze food from a variety of perspectives, including "Ranking Analysis," which lets you discover trending food words by gender and age group, "Time Series Analysis," which lets you check trends over time, "Store Analysis," which lets you see which stores are reviewing trending food words, and "Co-occurrence Word Analysis," which lets you see which food words are being reviewed together.
The "Market and Competitor Pack" offers analysis menus such as "Business Type/Chain Analysis," which allows you to understand trends by business type, such as convenience stores, supermarkets, drugstores, restaurants, home improvement stores, and discount stores; "Product Category Analysis: Trends," which allows you to compare product categories such as "beverages" and "prepared meals," and "Product Category Analysis: Share," which allows you to check changes in purchasing share of these categories. Data can be aggregated based on various attributes, such as gender, age, area, and lifestyle.
The "Market Watch Trend Edition" can be used for market analysis and competitive research, as well as product planning and development, and store opening development, and is provided as a marketing support service for a variety of food-related companies.

■Price
Analysis tool contract: 300,000 yen/month

*We also offer menus to meet various requests. For more information, please contact the Market Watch Trend Edition representative.

■ Food Trend Pack (analysis image)

■ Market and competition pack (analysis image)

Materials related to this matter

Market Watch, which supports corporate marketing activities with lifestyle data from 70 million people, adds new "Trend Edition" analysis service for restaurant review data and receipt purchase data

Inquiries regarding this matter
[Inquiries from the press]
CCC Marketing Co., Ltd.
Public Relations Officer: Ando and Nonaka
TEL: 03-6800-4464

[Inquiries regarding "Market Watch Trend Edition"]
Market Watch Trend Edition Inquiry Desk
MAIL: mkwtrend_support@ccc.co.jp