[Analysis of the consumption behavior of 50,000 people nationwide using the household accounting app "Resica"] "Resica surveys! Monthly shopping usage"

2020.07.29 Press Releases
CCC Marketing Co., Ltd.

--This month's survey looks at restaurant usage before and after the state of emergency declaration--

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) has published "Restaurant Usage Status Before and After the State of Emergency Declaration" in the July issue of its consumer column "Resica Survey! Monthly Shopping Usage Status," which is based on data from 50,000 people nationwide who use the household accounting app "Resica."The column is available on the T-site special page (https://00m.in/YckUE) or via the "Resica" app.

"Recika" is a household accounting app that allows you to earn T points simply by taking photos of your everyday shopping receipts and registering them. This column will be distributed monthly based on the purchasing information registered by 50,000 service users nationwide on "Reseeka," and will provide analysis of a wide range of products across industries by purchaser's gender, age, and region, as well as the congestion situation at various retail stores by time of day.

What was the number one restaurant category that saw people returning in June?
Restaurant usage before and after the state of emergency declaration
- "Takeout" has become a common option at cafes and family restaurants -

Due to the influence of "stay-at-home orders," many people may have been cooking at home more than ever before in April and May. In last month's report, we mentioned that people are becoming more health-conscious when it comes to cooking at home, with purchases of "foods that improve the intestinal environment" such as natto, yogurt, and bananas increasing.

However, it has already been two months since the state of emergency was lifted. Although the situation remains unpredictable, I believe there were many people who visited restaurants, saying, "I want to enjoy tea for the first time in a while" or "I want to eat food at a restaurant." 

So this time, we used data from 50,000 users nationwide of the household accounting app "Recica" to investigate how restaurant usage has changed before and after the state of emergency declaration amid the new lifestyle!

▽Summary
- Restaurants, which saw a significant drop in usage due to the state of emergency declaration, recovered to around 80% by June.
- Full-time housewives go to coffee shops and ramen shops, while office workers go to izakayas.
- The proportion of "takeout" orders remains high, and it has become a new way to enjoy restaurants.

First, we conducted a survey on the usage of supermarkets, convenience stores, drugstores, and restaurants by industry from the week of February 3rd to the week of June 29th, 2020. As a result, the number of customers at restaurants, which had fallen to below 60% in April due to the impact of the COVID-19 pandemic, has increased since June, recovering to 81% in the week ending June 29th.

Compared to other industries, the restaurant industry has been hit hardest. However, perhaps due to the lifting of the state of emergency in June and the relaxation of restrictions on going out, restaurant use appears to be gradually recovering. With more people out and about in the city, economic activity may be gradually picking up.

Next, we compared the composition of registered receipts from restaurants by genre before (April 13th to May 17th) and after (May 18th to June 21st) the state of emergency was lifted, and found that there was an increase in use of "cafes and coffee shops" (8% to 13%), "ramen and tsukemen shops" (4% to 5%), and "izakayas and dining establishments" (1% to 2%).
Additionally, the largest increase in the proportion of users of "cafes and coffee shops" and "ramen and tsukemen shops" was among "full-time housewives," while the largest increase in the proportion of users of "izakayas and dining establishments" was among "office workers (office work)."
　After the state of emergency was lifted, it appears that there has been an increase in demand among full-time housewives for cafes and coffee shops, which offer a place to relax and chat in addition to having breakfast, lunch, and dinner as a form of leisure. Additionally, ramen and tsukemen restaurants may have also experienced a growing desire to enjoy authentic flavors during the state of emergency, perhaps due to the difficulty of recreating the flavors of their favorite specialty shops.
On the other hand, for office workers who commute to work, demand for face-to-face drinking parties at izakayas and dining establishments is gradually returning, and the recovery in usage by genre seems to strongly reflect the lifestyles of consumers.

Finally, we conducted a survey on the usage of "takeout" services by restaurant category from January to June 2020.
The use of "takeout" has increased sharply in all genres from March to May. In particular, the use of takeout has been increasing for "family restaurants," "izakaya/dining," and "sushi," with the ratio increasing from less than 10% in January to over 30% by May.
On the other hand, as June began, the takeout usage rate began to decline across all business types, but it remained at 24.8% for family restaurants (4.9% as of January) and 33.0% for cafes (25.5% as of January), suggesting that takeout may become established across a wide range of genres as a way to enjoy restaurants in the new lifestyle.

We asked a restaurant industry expert!: "Q: Will takeout be one of the ways to enjoy food in the future...?"

We spoke with Ryo Umeda of Retty Inc., whose motto is "Making people all over the world happy through food," and who is responsible for advertising and businesses that utilize the big data that Retty possesses.

Following the period of the state of emergency declared during the COVID-19 pandemic, I feel that people's eating out habits are gradually and surely changing.
As shown in the data from "Recika," under the state of emergency, more than half of people are actively using takeout.
On the other hand, survey results also showed that people will continue to use takeout with the same or even more frequency even after the state of emergency is "lifted," suggesting that takeout is becoming more common after a period of self-restraint.
Even now, when the risk of COVID-19 infection has not been eliminated, data shows that 94% of people intend to eat out in the future. In addition, there were also comments such as "I want to cherish each meal out more than ever before" and "Since I'm eating out, I want to make it a special experience," and it seems that as opportunities to eat out become more limited, there is a growing tendency to cherish each meal out.

Reference: Retty Restaurant Support Project Consumer Survey

Column Contributor Profile
Retty Inc. 　
Executive Officer in charge of Advertising Content Division　
Ryo Umeda
(Sushi manager)

CCC Marketing will continue to expand its services that lead to fun and safe shopping experiences, striving to improve the experience value for consumers and make lifestyle suggestions.

About the household accounting app "Resica"

This is a household accounting app that allows you to earn T points by simply taking photos of your everyday shopping receipts and registering them, depending on the number of receipts you register. You can check your registered shopping information on the in-app calendar, and view graphs of your monthly expenses by category, such as food and eating out, allowing you to manage your money while earning T Points.
◇Service name: Resika
◇Compatible devices: iPhone/Android
◇Usage fee: Free

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

[Analysis of the consumption behavior of 50,000 people nationwide using the household accounting app "Resica"] "Resica survey! Monthly shopping usage"

Inquiries regarding this matter

CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka
TEL: 03-6800-4464