T-Point x Goto City collaboration project "Unmaka TV" starts live commerce broadcast

2020.08.26 Press Releases
T-Point Japan Co., Ltd. / Goto City, Nagasaki Prefecture

- Fun for both adults and children! Live shopping where you can ask questions to producers while touring the factory -

T-Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Hiroaki Nagashima) and Goto City, Nagasaki Prefecture, have launched the third T-Card Everyone's Social Project, "Goto Fish Project" (https://tsite.jp/r/tcardsocial/goto/As part of its Instagram live streaming initiative, "Unmaka TV," a new live commerce program called "Unmaka TV Shopping" will be broadcast on two occasions, on Friday, August 28th and Wednesday, September 2nd, 2020.

Viewers can gain a deeper understanding of the appeal of the products online through a factory tour where they can see the manufacturing process of Goto's specialties, "Goto Roll" and "Baramon Age," a Q&A session where they can hear product explanations directly from producers, a tasting corner with samples from "Goto Cafe," famous for Goto's specialty sweets and dishes, and a live cooking session where Chef Morieda teaches delicious cooking methods for the products. Products introduced on "Unmaka TV Shopping" will be available at a more affordable price than usual, and those who are interested in the products and would like to purchase them can place an order by phone on the spot.

After the live broadcast, the "Unmaka TV Shopping" videos will also be distributed on IGTV, and we will explore the possibilities of live commerce. In addition, the previously aired "Unmaka TV" will continue to feature people living on Goto, with Chef Morieda learning Goto's local cuisine from the locals and promoting the appeal of Goto's ingredients and food through Instagram. The sixth episode is scheduled to be broadcast on September 16th.

T Point Japan will continue to actively work on projects that will help preserve the richness of our oceans and planet for future generations, and will develop plans that connect local communities and consumers. We will continue to work to create new social value, aiming to become a presence that "connects people and society."

About the live commerce "Unmaka TV Shopping"

■Instagram Live Streaming Destination

■Broadcast schedule and content
<"The 1st Unmaka TV Shopping">
□ Broadcast date and time: Friday, August 28th, 10:30-11:30
□ Guests: Chef Miki Morieda, Takayuki Hamaguchi (Managing Director of Hamaguchi Suisan)
□ Contents: Hamaguchi Suisan factory tour (20 minutes), product introduction (20 minutes), tasting, etc. (20 minutes)
□Product: "Umaka TV Set" (1 Goto Roll, 4 Fish Hams, 4 Baramon Fried Rice, 1 Starch-Free Goto Roll)
□Price: 3,150 yen (including shipping and tax) *30% off the regular price of 4,500 yen
□How to purchase: Orders for the first 30 sets will be accepted by 5:00 p.m. on Saturday, August 29th via the Hamaguchi Suisan online shopping hotline (8:00 a.m. - 5:00 p.m.).
□ Dedicated dial: 0120-301-393

<"The 2nd Ummaka TV Shopping">
□ Broadcast date and time: Wednesday, September 2nd, 7pm-8pm
□ Guests: Chef Miki Morieda, Ayumi Oki (Goto Public Relations)
□ Content: Product introduction at Goto Cafe (30 minutes), live cooking, etc. (30 minutes)
□Product: "Umaka TV Set" (10 packets of 5 varieties of "Goto Sea Bream Stock Curry that Goes with Anything" and 1 packet of "Goto Sea Bream Stock Premium High-Quality Curry with Goto Beef")
□Price: 3,200 yen (including shipping and tax) *30% off the regular price of 4,688 yen
□How to purchase: Orders for the first 30 sets will be accepted via the online shopping hotline from 7:00 PM to 9:00 PM on Wednesday, September 2nd and from 9:00 AM to 8:00 PM on Thursday, September 3rd.
□ Dedicated dial: 0120-05-6262

About the Goto Fish Project

The "T Card Everyone's Social Project" was launched in June 2018 as a social value creation project that utilizes over 70 million T members, 5,745 T Point Alliance companies, and approximately 5 billion pieces of purchasing data provided by the T Card to solve social issues facing local communities and implement initiatives that lead to regional coexistence. Based on T-Card lifestyle data, we have derived this information from among T-members*1. We are utilizing the network of T-members who "love seafood and are particular about food" to invite T-members with similar food preferences to participate, providing them with an opportunity to come into contact with T-Card data during the product development process, and incorporating elements derived from the data into the planning process. (*1 Data is derived in a way that does not identify individual customers, such as names or addresses. )
The Goto Islands, where this project is set, are home to a wide variety of fish, thanks to the warm Tsushima Current, which branches off from the Kuroshio Current, one of the world's largest ocean currents, in southwest Kyushu and flows into Tsushima. The Goto Islands are blessed with an abundance of fish, but there are also many species of fish that are difficult to distribute to urban areas due to transportation challenges such as maintaining freshness and costs. By creating added value for Goto fish and offering it as a product that will please our T members, we are working to establish a sustainable "sixth-generation industrialization."
The Goto Fish Project involved not only T members who "love seafood and are particular about food," but also Tsutsuuraura Co., Ltd., an affiliate of the Agriculture, Forestry and Fisheries Innovation Corporation of Japan, which supports the sixth-tier development of primary industries, Goto City, and a food supermarket operator. By combining the knowledge of each stakeholder, the product was launched as "Goto Fish Ham" in November 2019.
T Point Japan believes that utilizing unused fish can also make a significant contribution to protecting the abundance of the oceans, which is the 14th goal of the SDGs.

About Mr. Miki Morieda

After graduating from a vocational school, he trained at "Tetsuya's" in Sydney, "Kozuki" in Omotesando, and "tapas molecular bar" at the Mandarin Oriental Tokyo. He then went independent within 246common in Omotesando, and within six months he was running and operating three stores within the facility. Two years later, after working as a chef at Salmon & Trout in Daizawa, he founded eat creator Inc., where he is involved in food production in general. The stores he has been involved in producing include "The OPEN BOOK" in Shinjuku Golden Gai, "Maruta" in Chofu, and "Sabananano." in Omori. ", "UB1 TABLE" in Aoyama, "Revive Kitchen THREE AOYAMA" in Aoyama, and "chompoo", the main dining restaurant at Shibuya Parco. He also launched the food media "RiCE," served as food director for "The Food Film Festival Tokyo," and was the lead chef for "Chefs for the Blue." He is also active in a variety of media, including television, radio, and magazines.

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

T-Point x Goto City collaboration project "Unmaka TV" starts live commerce broadcast

Inquiries regarding this matter

T Point Japan Co., Ltd.
Public Relations Officer: Ando / TEL: 03-6800-4464