Market Watch, which supports corporate marketing activities with lifestyle data from 70 million people, launches new lifestyle analysis service, Market Watch Target Profiler

2020.08.27 Press Releases
CCC Marketing Co., Ltd.

- A service that allows marketing information to be used by various segments, such as viewers of specific programs or buyers of specific products -

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) is pleased to announce that it has begun offering the lifestyle analysis service "Market Watch Target Profiler."

"Market Watch" is a service that supports a wider range of marketing by analyzing and visualizing data using a variety of methods, while linking a database that integrates over 5 billion pieces of purchasing data per year and lifestyle data from over 70 million consumers, and also connecting multiple data sources that contribute to marketing.

The newly launched "Market Watch Target Profiler" is a service that uses lifestyle data from over 70 million people to provide marketing information for various segments, such as viewers of specific programs or buyers of specific products. By utilizing Market Watch Target Profiler, companies can visualize their marketing activities using easy-to-understand tools customized for each company based on large-scale samples and actual purchase data, rather than conducting attitude surveys that were previously conducted on small samples after campaigns or product launches.

In addition, Market Watch offers the "Market Watch TV Edition," a service that links television viewing data with purchasing data for analysis and visualization, and the "Market Watch Trend Edition," which allows you to understand market trends related to food.

The "Market Watch TV Edition" allows users to evaluate terrestrial, BS, and CS television in 32 areas based on data from 360,000 people across Japan (statistics processed to prevent personal identification) that combines television viewing and purchasing data. Rather than evaluating TV programs and TV commercials based on traditional demographics, we are creating new value in television by analyzing and visualizing from all angles, regardless of gender or age. It is currently being used by television stations, advertising agencies, and advertisers who place television commercials across Japan.

In July 2020, the "Market Watch Trend Edition" began offering the "Food Trend Pack," a service that analyzes and understands dining-out trends based on restaurant review data accumulated by "Retty," Japan's largest real-name gourmet review service, utilizing the "Food Data Platform," a big data collaboration platform for the food industry. The "Market & Competitor Pack" also provides a service that understands the market environment by analyzing purchases by business type, chain, and category based on data from "Recica," a household accounting app operated by CCC Marketing. In the future, we plan to expand the adoption of this system to a variety of food-related companies, including retail distribution companies, food service companies, restaurants, and food manufacturers.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We will continue to create unique value in the marketing field, creating value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day.

Materials related to this matter

Market Watch, which supports corporate marketing activities with lifestyle data from 70 million people, launches new lifestyle analysis service, Market Watch Target Profiler

Inquiries regarding this matter
・Inquiries from the press
CCC Marketing Co., Ltd. Public Relations
TEL: 03-6800-4464

・Inquiries regarding "Market Watch Target Profiler"
CCC Marketing Inc. TV Data Planning Unit Person in charge: Emoto, Nagashima, Kinoshita
cccmktvdataplan@ccc.co.jp