[Analysis of the consumption behavior of 50,000 people nationwide using the household accounting app "Resica"] "Resica surveys! Monthly shopping usage"

2020.08.31 Press Releases
CCC Marketing Co., Ltd.

-This month's survey focuses on the "use of plastic bags"-

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) has published "Plastic Bag Usage Status" in the August issue of its consumer column "Resica Survey! Monthly Shopping Usage Status," which is based on data from 50,000 people nationwide who use the household accounting app "Resica."The column is available on the T-site special page (http://tsite.jp/congestion_08_b) or via the "Resica" app.

Resika survey! Monthly shopping usage:

"Recika" is a household accounting app that allows you to earn T points simply by taking photos of your everyday shopping receipts and registering them. This column will be distributed monthly based on the purchasing information registered by 50,000 service users nationwide on "Reseeka," and will provide analysis of a wide range of products across industries by purchaser's gender, age, and region, as well as the congestion situation at various retail stores by time of day.

Students are the ones who use plastic bags the least! July plastic bag usage after mandatory charges were introduced - Not only is it eco-friendly, but "saving" also discourages plastic bag use

Obon is over and it's already September.
The sweltering heat remains the same this year, but many people have probably spent their summer holidays differently than usual due to the impact of the COVID-19 pandemic. One thing that has changed even in everyday shopping is the mandatory charge for plastic bags!  

In order to protect the environment by reducing plastic waste, from July it became mandatory for all stores, including supermarkets, drugstores, and convenience stores, to charge for plastic bags. While efforts are being made to promote the use of eco-bags, there are also voices on social media saying that they are "inconvenient" and that they "want to be made free again." This time, we investigated how "plastic bag usage" has changed, based on data from 50,000 users nationwide of the household accounting app "Recica"!

*Calculations are based on the plastic bag purchase rate registered by users of the household accounting app "Resica."

▽Summary
・Convenience stores saw a sharp increase in the rate of plastic bag purchases by business type in July
- By gender and age, the purchase rate is higher among men, with the purchase rate at convenience stores exceeding 10%.
-By occupation, those who least use plastic bags are students, followed by housewives.

First, we conducted a survey on the purchase rates of plastic bags at supermarkets, drugstores, and convenience stores from January to July 2020, broken down by business type. Until June, when charging for plastic bags became mandatory, supermarkets had the highest rate of plastic bag purchases, followed by drugstores and convenience stores. However, in July, convenience stores had the highest rate of plastic bag purchases (8.7%), followed by supermarkets (6.7%) and drugstores (5.3%).

Since the rate of plastic bag purchases in each business type is less than 10%, it can be assumed that those who use "Reseeka" are not making much use of plastic bags that require a fee.

Among these, at supermarkets and drugstores, where some businesses had been selling plastic bags even before it became mandatory to charge for them, there was no significant change in the purchase rate even in July when it became mandatory, perhaps because many people were preparing eco-bags before going shopping. However, there seems to be a very high demand for plastic bags at convenience stores, where people are not usually accustomed to carrying eco-bags.

Next, we investigated the purchase rate of plastic bags in July in each business category by gender and age group. As a result, in all business types, men were more likely to purchase plastic bags than women. Also, by age group, younger people tended to purchase plastic bags more frequently than seniors. Furthermore, the purchase rate for men in their 30s to 50s who use convenience stores exceeded 10%.

Across all business sectors, women are less likely to purchase plastic bags than men, suggesting that they are using "eco-bags" for environmental and economic reasons.
On the other hand, the high purchase rate of plastic bags at convenience stores among men in their 30s to 50s suggests that plastic bags are useful for small purchases at work or for snacks at lunch or dinner.

Finally, we investigated the rate of plastic bag purchases by occupation in July 2020. The results showed that students had the lowest rate of purchasing plastic bags, followed by housewives and part-time workers.

Although the purchase rate is higher among younger people in the above gender and age groups, we found that students are the occupations that use plastic bags the least. We also found that even full-time housewives, who are professional shoppers, are reluctant to use plastic bags. Even plastic bags that cost about 3 yen each can add up to a lot! Of course, it's eco-friendly, but it also seems that reducing plastic bag use is effective from the perspective of saving money.

■Bring an eco-bag with you when you go out!
In response to the introduction of charges for plastic bags in July,
It seems that more and more people are carrying eco-bags instead of ordering plastic bags.
Recently, various kinds of eco bags are on sale,
It might be fun to find an eco bag that suits your taste.
 
At Shimachu Home Center, you can earn and use T points.
Here are some points to remember when buying an eco bag.

Eco-friendly bags that are also economical are likely to continue to attract attention in the future.

CCC Marketing will continue to expand its services that lead to fun and safe shopping experiences, striving to improve the experience value for consumers and make lifestyle suggestions.


About the household accounting app "Resica"
This is a household accounting app that allows you to earn T points by simply taking photos of your everyday shopping receipts and registering them, depending on the number of receipts you register. You can check your registered shopping information on the in-app calendar, and view graphs of your monthly expenses by category, such as food and eating out, allowing you to manage your money while earning T Points.
◇Service name: Resika
◇Compatible devices: iPhone/Android
◇Usage fee: Free

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

[Analysis of the consumption behavior of 50,000 people nationwide using the household accounting app "Resica"] "Resica survey! Monthly shopping usage"

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka
TEL: 03-6800-4464