"GREEN x T Points" is a first for a local government! Support for Seika Town's mascot "Kyomachi Seika" in Kyoto Prefecture begins

2020.09.10 Press Releases
T Point Japan Co., Ltd. / One More Co., Ltd. / Seika Town, Kyoto Prefecture

--A first for a local government! Support for Seika Town's mascot, "Kyomachi Seika," begins with "GREEN x T Points"!--

T-Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Hiroaki Nagashima), a member of the Culture Convenience Club (CCC) Group, and One More Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Takehiko Numata) have launched a point funding site operated by One More, "GREEN x T-Point" ( https://green-point.jp/projects ) will be launching a project on Friday, September 11, 2020, where you can support "Kyomachi Seika," the public relations character for Seika Town, Kyoto Prefecture (Mayor: Sugiura Masaaki). This initiative is the first collaboration between "GREEN x T Points" and a local government.

One More, which operates the major domestic crowdfunding site "GREEN FUNDING," has begun full-scale operation of "GREEN x T Point," a point funding site that allows participants to participate using T Points, as a new support system since May 2020.

This time, as our first collaboration with a local government, we will be creating a public relations character for Seika Town, Kyoto Prefecture, called "Kyomachi Seika."The T-Points donated to this project will be used to cover the costs of producing original Kyomachi Seika merchandise and illustration materials, and will be used to promote Seika Town through Kyomachi Seika. Going forward, the CCC Group plans to utilize its assets to continue working on projects that will connect T Points to support the content in ways that meet the needs of fans, helping to build a bridge between Kyomachi Seika fans and the content.

Furthermore, based on the knowledge gained from this initiative, T Point Japan and One More will consider proposing plans to various local governments to revitalize their regions through "GREEN x T Point."

Background to the project launch

Kyomachi Seika began its activities in 2013 as the official public relations mascot for Seika Town, located in the southwestern tip of Kyoto Prefecture, in the center of the Kansai Science City (Keihanna Science City). Kyomachi Seika promotes the town through online activities such as social media and YouTube, and also runs a corporate booth at Comic Market in Tokyo, a rare example of city promotion for a local government. Currently, he is a popular character with fans all over Japan, with approximately 10,000 followers on his official Twitter account.

Comment from Seika Town Mayor Masamasa Sugiura

Kyomachi Seika is working hard in public relations activities as a mascot for the town, fitting for Science City, with the concept of "a messenger from the future who travels between the past, present and future."

I hope that you will continue to support her and make her even more popular.

We hope that this will spark your interest in Seika Science City and that you will visit us.

■Project name

■Return
・20 original illustrations
・Distribution of digital membership cards

Future of the project

The T-points donated will be used to create original Kyomachi Seika merchandise and illustration materials, and will be used to promote Seika Town's city and hometown tax donations in the future.

The outlook for "point funding" in the COVID-19 era
The point funding service "GREEN x T Points" is a service that connects users who want to support a cause using the T Points they have accumulated in their daily lives with project proposals. We believe that this could become an unprecedented platform for support and encouragement for creators and artists in the "new normal" of the COVID-19 era. Through "GREEN x T Points," the CCC Group will provide the experience value of "accumulating points to support others."

T Point Japan will continue to strive to ensure that T Points and T Cards "connect people and society" and will continue to work to create new social value.

About point funding "GREEN x T Points"

Point funding "GREEN x T Points" is a new form of crowdfunding that allows you to use your accumulated T Points to support your favorite artists and creators (initiators). Currently, the site features projects such as the idol group "=LOVE," Shogakukan manga character "Asari-chan," and anime character "Tohoku Zunko," and has garnered a total of over 2.3 million points in support.

Supporters can support their favorite projects with T Points every day. If you support us with T Points, you will be awarded "sTone", and once you have accumulated 10 of them you can win a "gacha". By drawing the gacha, you can receive digital content such as original illustrations by the creator as a reward. In addition, the number of points sent by supporters will be published in ranking form the next day, allowing you to enjoy comparing the number of support points sent by other supporters. The initiator will receive a cashback of 60% of the points they have contributed.

Link the Yahoo! Japan ID with your T-Card number registered to your "GREEN FUNDING" account and access the official website ( https://green-point.jp/projects ) If you register a project you would like to support, all of your T Points will be automatically used to support the project every day. The T-points donated will be cashed back to the initiator at a set rate and used for future activity funds.

■About T Point Japan Co., Ltd.
We operate the T-Point Program, which is used by 70.5 million people and involves 6,066 companies. T Points is a common points service that can be used in a variety of situations closely related to daily life, such as convenience stores, supermarkets, drugstores, restaurants, clothing stores, electronics retailers, mobile phones, online shopping, electricity and gas.

■About One More Co., Ltd.
The CCC Group operates approximately 1,200 "TSUTAYA," "TSUTAYA BOOKSTORE," "Tsutaya Bookstore," and "Tsutaya Electrics" stores nationwide, and owns Japan's largest mutual points card, the "T Card," which can be used at over 200,000 stores nationwide. The group also operates the crowdfunding site "GREEN FUNDING" and the point funding site "GREEN x T Point (Green Tea Point)."In collaboration with the CCC Group, we feature projects in a variety of genres, including gadgets, miscellaneous goods, movies, publishing, and music. Currently, we work with over 52 partners to support over 2,000 projects with a total funding amount of over 5.3 billion yen.

[Company name] One More Co., Ltd.
[Address] 4R01 SodaCCo Building, 9-10 Daikanyamacho, Shibuya-ku, Tokyo 150-0034
[Established] June 1, 2011

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

"GREEN x T Points" is a first for a local government! Support for Seika Town's mascot "Kyomachi Seika" in Kyoto Prefecture begins

Inquiries regarding this matter
T Point Japan Co., Ltd.
Public Relations Officer: Nonaka and Ando
TEL: 03-6800-4464