CCC Marketing and Novera collaborate to support the marketing activities of various companies in the beauty industry

2020.09.23 Press Releases
CCC Marketing Co., Ltd. / Novera Inc.

- Launch of online cosmetics proposals and advertising media distribution utilizing "skin analysis API" -

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") and Novera Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kunitada Endo; hereinafter referred to as "Novera"), a company that promotes its business based on Beauty x AI and provides the smartphone app "viewty" that uses "skin analysis AI" to recommend cosmetics that are compatible with the skin from a selection of approximately 20,000 products, have begun collaborating to support the marketing activities of various companies involved in the beauty industry. As a first step, they are pleased to announce that they have begun distributing online proposals and advertising media that encourage purchases using the "skin analysis API."　

The "Skin Analysis API" is a service provided by Novera that allows consumers to simply take a selfie with their smartphone. The "Skin Analysis AI," developed with the cooperation of over 200 beauty professionals, including cosmetics salespeople, researchers, and makeup artists, will then perform a skin analysis and recommend skincare products that are suitable for them based on the results of the analysis. To address the concerns of consumers who are unsure which products are best suited to their skin, we will suggest the best cosmetics to suit your skin condition.

Through this collaboration, the company will be able to offer a comprehensive service that includes suggesting cosmetics tailored to each individual's skin condition using the "Skin Analysis API" and delivering advertising media owned by CCC Marketing. In a proof-of-concept conducted among T members, it was found that those who received advertising emails incorporating the "Skin Analysis API" showed increased interest in the targeted cosmetics.

In this "new normal," cosmetics manufacturers and retailers find it difficult to communicate face-to-face at in-store counters or in promotional spaces. Therefore, we will enable everything from proposals to advertising media distribution to consumers online, and will also consider new services that utilize the "skin analysis API" in brick-and-mortar stores.

Additionally, by linking Novera's skin data to a database that integrates over 5 billion pieces of purchasing data per year and lifestyle data from over 70 million T members, the company plans to build a new "beauty database" and collaborate with various companies involved in the beauty field.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We aim to increase customer value by creating value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them, and bringing small moments of happiness to each and every person every day.

About Novera Inc.
By reinventing mirrors, which exist everywhere around the world, we will refine our skin-related AI and algorithms using the facial data we acquire, and by supporting both our external and internal appearances, we will create a new world where everyone can have hope for becoming the person they want to be in the future.

The service provided is the smartphone app "viewty" ( https://viewty.page.link/RtQw ) and the patented smart mirror "novera" ( https://www.novera.co.jp/ ) is being developed.

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

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Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations Department TEL 03-6800-4464
Novera Inc. Public Relations Officer: Yoshida TEL contact@novera.co.jp