Launch of "Student Marketing Research Group," an open innovation platform connecting universities and companies

2020.09.25 Press Releases
CCC Marketing Co., Ltd.

— Aiming to create new industry-academia collaborations centered on consumer data and insights —

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) is launching the "Student Marketing Study Group," an open innovation platform that will create new industry-academia collaborations between universities, research institutions, and private companies, centered on lifestyle data and insights from over 70 million consumers.

In July 2020, CCC Marketing established the CCC Marketing Research Institute (hereinafter referred to as "CCCMK Research Institute") to provide useful information to help consumers realize their "slightly better" goals, based on consumption data, consumer insights and changes in mindset, as well as the social and economic environment. The Student Marketing Study Group, which is being launched, is part of CCCMK Research Institute's goal of creating innovation through co-creation with a wide range of parties, including consumers, companies, educational institutions, and local governments.

　The research theme of the "1st Student Marketing Study Group" will be "Understanding modern consumption and creating new marketing plans from a young person's perspective." Six universities and four private companies will participate, and the group will be held online from September 26, 2020 to January 23, 2021. CCC Marketing provides a variety of assets, including data and research services, while also providing support based on its data science know-how.

　Going forward, we will invite a wide range of universities, research institutions, and companies to participate in the Student Marketing Study Group, and will promote open innovation with the aim of creating new industry-academia collaborations centered on consumer data and insights.

　CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We create value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day.

Overview of the "1st Student Marketing Research Meeting"

■ Theme: Capture modern consumption and create new marketing plans from a young person's perspective
■ Event period: Saturday, September 26, 2020 - Saturday, January 23, 2021
■Final presentation: Saturday, January 23, 2021
■Method of holding: Online
■Participating universities and seminars:
・Kindai University, Faculty of Business Administration, "Ouchi Shujiro Seminar"
・Senshu University, Faculty of Commerce, "Kazuo Ishikawa Seminar"
・Tokyo Institute of Technology, School of Engineering, Department of Industrial Engineering, "Chong Shuling Seminar"
・Nihon University, College of Commerce: "Kawamoto Atsuyoshi Seminar," "Kishimoto Tetsuya Seminar," and "Mizuno Manabu Seminar"
・Miyazaki University, Faculty of Regional Resources Creation, "Tsuchiya Ari Seminar"
・Masahiko Hatou Seminar, Faculty of Commerce, University of Marketing and Distribution Sciences
■Participating companies and marketing themes:
- All Japan Supermarket Association: "What is food for young people? Thinking about supermarkets that young people will want to visit, not convenience stores, drug stores, or online stores"
・Xebio Co., Ltd. "What is the value of sports for university students? How can we connect that value with our physical stores?"
・Nissan Motor Co., Ltd. "Proposing automobile services and products that young people truly want"
- Yoshinoya Co., Ltd. "Consider measures to encourage university students, who are increasingly eating out, to continue using Yoshinoya for a long period of time."

Materials related to this matter

Launch of "Student Marketing Research Group," an open innovation platform connecting universities and companies

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464