The "School General Election Project" has been launched to connect junior high and high school students and those in their 20s with politics and society! The first voting topics are "Political Parties" and "Osaka Metropolitan Government Plan"

2020.10.13 Press Releases
CCC Marketing Co., Ltd. / T Point Japan Co., Ltd.

Creating opportunities for people to vote and exchange opinions online and think for themselves about political and social issues

Culture Convenience Club (CCC) Group's CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura) and T Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Hiroaki Nagashima) have launched the "School General Election Project" (https://youthvote.tsite.jp/We are pleased to announce that we have begun full-scale deployment of our new service, "Smartphone," on October 13, 2020.

The company's identity is based on its founding intention of "providing a base for providing young people with information on new lifestyles."

The School General Election Project is based on CCC's founding intention of "providing a base for young people with information on new lifestyles," and is a "place" where young people who will be responsible for the future can co-create new discoveries and ideas that will serve as the foundation for living in the future. The aim of this social project is to create opportunities for young people in their twenties, from junior high and high school students to those in their twenties, to make politics and society their own, to set questions and deepen discussions, and to embrace diversity while retaining their individuality even in a highly competitive international society.

The first voting theme is "Political parties" and "Osaka metropolitan plan", and online voting is being accepted.

The first voting themes of the "School General Election Project" will be "Political Parties" and "Osaka Metropolitan Government Plan." Online votes will be accepted for "Political Parties" from October 13th to October 31st, and for "Osaka Metropolitan Government Plan" until November 1st, the same day as the referendum voting day. In the "Political Parties" section, we asked three questions: "Which political party do you currently have hope for?", "Who do you want to be the next Prime Minister?", and "Who do you want to become the President of the United States?"On the project site, content will be edited and developed with the advice of experts to help young people understand each voting topic as something that concerns them personally. The Osaka Metropolitan Government Plan also plans to implement initiatives in collaboration with high school classes in the Kansai area.

Aiming to collaborate with Asako Tsuji, current high school students, and high schools across the country

Going forward, we will continue to work with current high school students and school teachers to set voting themes that are familiar to the younger generation and social issues, in order to create opportunities for young people to think about politics and society. In addition, we will provide a forum where current high school students can interact with experts and opinion leaders, and we will also move forward with the project with an eye toward collaboration with schools across the country. We also plan to work with creative director Asako Tsuji on the theme of "optional separate surnames for married couples."

Through the School General Election, CCC Marketing and T Point Japan aim to foster "global citizenship" among young people, who will be able to proactively engage in tackling social issues, make decisions, and take action, leading to the achievement of SDG Goal 4, "Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all." They will continue to work to create new social value, with the aim of "T" becoming a symbol that "connects people and society."

"School General Election" Service Overview

■Project name: School General Election Project

■Project start date: October 13, 2020 *SNS will start in June 2020
■Project content: Aimed at the younger generation, from junior high and high school students to those in their 20s, we will raise themes related to issues affecting the future generation of young people from a wide range of areas, from politics and social issues to further education and school, and provide neutral information on the issues raised and a space for people of the same generation to deepen dialogue. By actually "voting" on the website, we will create an opportunity for each junior and senior high school student to take an active role and express their opinions. We also plan to publish articles on note reporting on the voting results that compile the "voices" of junior and senior high school students, as well as interviews with experts, and provide a forum for planning and holding dialogue with opinion leaders.

Materials related to this matter

The "School General Election Project" has been launched to connect junior high and high school students and those in their 20s with politics and society! The first voting topics are "Political Parties" and "Osaka Metropolitan Government Plan"

Inquiries regarding this matter

CCC Marketing Co., Ltd./T Point Japan Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464