CCC Marketing and Toppan Printing collaborate to launch "on-off retargeting solution"

2020.10.23 Press Releases
CCC Marketing Co., Ltd. 　

- Direct mail to online advertising contacts can now be delivered in as little as three days! -

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") and Toppan Printing Co., Ltd. (Location: Chiyoda-ku, Tokyo; President and CEO: Hideharu Maro; hereinafter referred to as "Toppan Printing") are pleased to announce that from October 1, 2020, they have begun collaborating to provide "On-Off Retargeting Solutions," a direct media solution that combines CCC Marketing's database with Toppan Printing's printing technology to achieve speedy on-off retargeting. As a result, they have begun offering a new service that enables direct mail (hereinafter referred to as "DM") to be sent to those who have come into contact with online advertising in as little as three days.

Until now, offline direct approaches to those who have come into contact with online advertisements have typically taken as long as a month, but this collaboration will enable direct mail to be sent quickly to T members who have come into contact with online advertisements. With this new service, T members who have come into contact with online advertising based on their web behavior history held by CCC Marketing will receive direct mail in as little as three days using digital printing at Toppan Printing's digital mother factory.

For companies that handle products and services that cater to consumer tastes, lifestyles, and life stages, including beverage, food, and daily necessities manufacturers, mobility, and real estate, by utilizing web behavior history in real time, you can approach individuals directly while their interest is still high, and encourage them to purchase at the optimal time with the optimal target.

CCC Marketing will continue to provide more immediate direct media by further expanding its automation functions that integrate on- and off-line activities, along with purchasing data of over 5 billion items per year and lifestyle data of over 70 million consumers. Furthermore, in a time when "small mass marketing," which delivers information and products tailored to the needs and concerns of each individual consumer, is gaining attention, we aim to personalize not only our targeting but also our creative efforts, thereby enabling us to realize communication that is in tune with each consumer's "nice little touch" and lifestyle, and to provide a service that can be used by a wide range of companies.

At Toppan Printing, we believe that even as communication via the web becomes mainstream, there is value that can only be delivered through printed materials. Digital printing is a production method suited to "personalization," "small lots," and "short periods," and enables the provision of information customized to the attributes of each individual customer, while also making use of channel characteristics to communicate at the appropriate time. Furthermore, by combining this with the content and resources owned by our customers, we will create services that offer new experiences and value to consumers. By being involved in everything from digital printing planning and marketing to production and printing, we work together with our customers to improve the value of their customer experience.

CCC Marketing and Toppan Printing will continue to provide direct marketing services that can be used by a wide range of companies.

Materials related to this matter

CCC Marketing and Toppan Printing collaborate to launch "On-Off Retargeting Solution," a new direct media solution that speeds on-off retargeting.

Inquiries regarding this matter
CCC Marketing Co., Ltd. 　　
Public Relations Officer: Nakagawa / TEL: 03-6800-4464 / Email: cccmkpr@ccc.co.jp