All CCC SERVICE Announcement 2020 CCC Marketing Group will hold the business conference "UNIQUE DATA CONFERENCE 2020" online on November 17th and 18th

2020.10.26 Press Releases
CCC MARKETING HOLDINGS Co., Ltd.

- Two days to learn about "quantity x quality x ID" data marketing -

CCC Marketing Group's CCC MARKETING HOLDINGS Co., Ltd., CCC Marketing Co., Ltd., T Point Japan Co., Ltd., and T Money Co., Ltd. will be holding an online business conference titled "UNIQUE DATA CONFERENCE 2020" over two days, from Tuesday, November 17th to Wednesday, November 18th, 2020.

"Transformation."That is "change."At this very moment, as people all over the world seek "transformation" amidst a tremendous surge, the CCC Marketing Group is accurately capturing "change" with the power of vast amounts of living, living data, resolving social issues and difficulties, and creating the future.

As part of CCC, a company that creates cultural infrastructure, we have been creating systems that bring about change in lifestyles for about 40 years, and on a platform that renews lives, we have been co-creating one-of-a-kind "unique data" with various partner companies and consumers all over Japan.

This co-created data is "unique data" that is unlike any other in the world. Facing a society that exhibits volatility, uncertainty, complexity, and ambiguity, we will transform "unique data" into new value through technology and ideas, and connect each individual's life to the future while marketing it.

Through this conference, we hope to share our mission with many people and think together about the future of Japan, which will undergo a transformation, and the social values of the future.

Overview of "UNIQUE DATA CONFERENCE 2020"

■Date and time: Tuesday, November 17, 2020, 13:00-16:45
　　　　　 Wednesday, November 18, 2020 13:00-16:45
■ Theme: 2 days to learn about data marketing: quantity x quality x ID
■ Number of participants: Unlimited (free, advance registration required)
■Method of holding: Online
■How to participate: Conference special website (https://www.cccmkhd.co.jp/udc20/) to apply.

*The schedule is tentative. Due to circumstances, the schedule may be subject to change without notice. Titles omitted.

Title: [KEYNOTE SESSION] "Leaders should look at the customer. Marketing Strategies Required for Management
■Date and time: Tuesday, November 17, 2020 13:05-14:00
■Speakers:
　Kozo Takaoka (CEO of K&Company/Former President and CEO of Nestlé Japan)
　Kazuhiko Kitamura (President and CEO of CCC MARKETING HOLDINGS)
　Moderator: Norihiko Sasaki (CEO of NewsPicks Studios/Principal of NewsPicks NewSchool)
■Content: In today's world, consumption styles are changing rapidly and consumer behavior and preferences are becoming more and more diversified. "Seeing the customer" is no longer just the job of marketers. What is the marketing perspective required of business managers? What is the importance of using data in decision-making? We will explore what leaders will be like in the future.

Title: "Tackling the revolutionary paradigm shift in mobility with data for the next decade"
■Date and time: Tuesday, November 17, 2020 14:05-14:50
■Speakers:
　Yugo Horii (Director and Senior Managing Executive Officer of Autobacs Seven / President and CEO of ABT Marketing)
　Nina Kimura (Neko Publishing, Car Life Division, Le Volant Editorial Department)
　Makoto Futase (General Manager, Mobility Consulting Division, T-Point Japan)
　Moderator: Keita Sugiura (Director of T-Point Japan)
■Content: The mobility industry is undergoing a period of major change that is said to occur once every 100 years. With the shift from internal combustion engines to EVs, and an increasing number of people choosing to share cars rather than own them, automakers and car dealerships are being asked to adapt to these rapid changes and undergo a paradigm shift. Over the past 10 years, Autobacs Seven has continued to walk this path together with T-Point Japan as its marketing partner. In this session, Le Volant, a specialized car magazine that has been following Japan's car culture since its early days, Autobacs, and T-Point will introduce the future-oriented challenges they are taking on to provide to the mobility society of the future, utilizing their database, marketing, and editorial capabilities.

Title: "What is next-generation marketing that combines sensibility and technology?"
■Date and time: Tuesday, November 17, 2020 15:00-15:45
■Speakers:
　Gotaro Ketanimura (Director of CCC Marketing Database Marketing Research Institute)
　Database Marketing Research Institute Solution Development Member
　Database Marketing Research Institute Technical Development Member
■Content: Human sensibilities are difficult to gauge. For example, you might want to identify people who buy your company's products at other stores, find out how products are assorted for people who have never visited your store, or recommend products with designs that fit an individual's aesthetic values. We will explain the superiority of the quality and quantity of "unique data" that will be realized through the latest technology, creating a next-generation solution that will market human sensibilities that have never been seen before.

Title: "Future Food" x "Unique Data" x "Co-creation Project"
■Date and time: Tuesday, November 17, 2020 16:00-16:45
■Speakers:
　Takashi Muranaka (Maruetsu Executive Officer, Marketing Division, Sales Promotion Department Manager)
　Nagamasa Fujii (Chief Merchandiser, Delicatessen, Fresh Delica Management Department, Maruetsu Product Division)
　Akiko Kimura (Executive Officer, Lifestyle Editorial Department, Shufunotomosha)
　Hiroaki Nagashima (President and CEO of T-Point Japan)
　Koji Sakamoto (T Point Japan Daily Consulting Division General Manager)
　Sho Fukai (T Point Japan Daily Consulting Division)
■Content: Product development is the backbone of a retail company. Because it requires knowledge and expertise in that field, many people may think that it is an area that is incompatible with data. However, in recent years, digital contact points have expanded, such as gathering information on smartphones and shopping online. It has become possible for products and consumers to come into contact with a wide range of products, which has resulted in diverse consumer preferences and raised the need for data collection to understand customer needs. "Unique Data," Maruetsu, a leading food supermarket in the Tokyo metropolitan area, and Shufunotomosha, a publisher of food books, have teamed up to introduce examples of product development using data.

Title: [KEYNOTE SESSION] "Hiroaki Miyata and Junji Tanigawa talk about social resonance: 'A resonating society'"
■Date and time: Wednesday, November 18, 2020 13:05-14:05
■Speakers:
　Hiroaki Miyata (Professor of Health Policy and Management, Keio University School of Medicine; Specially Appointed Professor of Healthcare Quality Assessment, Graduate School of Medicine, The University of Tokyo)
　Junji Tanigawa (Chief Creative Officer of CCC MARKETING HOLDINGS / Representative of JTQ)
■Content: What kind of new society will emerge when people, and people and the world, resonate through data? What is the essential value that data brings to the world? Professor Miyata Hiroaki of Keio University, who advocates "Data for Social Good," and Tanigawa Junji, Chief Creative Officer of CCC MARKETING HOLDINGS, whose mission is "UNIQUE DATA, SMALL HAPPY." will discuss data, social resonance, and the future that lies beyond.

Title: "Live broadcast of the data visualization process - Revealing the 'personality' of social phenomena from data"
■Date and time: Wednesday, November 18, 2020 14:05-14:50
■Speakers:
　Hirofumi Maruyama (Head of Purchasing Data Department, Data Technology Center, Dentsu)
　Kimimori Endo (Head of Enterprise Sales Division 1, Tableau Software LLC)
　Masaaki Shimada (General Manager, Marketing Solutions Division, CCC Marketing)
■Content: We have data but we are not making use of it. There are some aspects that cannot be seen with just your own customer data. I want to understand the real behavior of my customers. The problem may be a lack of data quantity and quality. CCC Marketing holds large-scale, multi-genre "unique data" on 70 million people from a single source. The types of data we hold and their contents will be visualized live on the day, with themes including recent social phenomena. We will be welcoming panelists who deal with data on a daily basis, and will also be accepting live requests from viewers.

Title: "New Normal Creates New Consumption and Business Opportunities"
■Date and time: Wednesday, November 18, 2020 15:00-15:45
■Speakers:
　Megumi Ushikubo (Generation and Trend Commentator / Marketing Writer / Visiting Professor at Rikkyo University Graduate School of Business Design / CEO of Infinity)
　Minoru Shinbashi (Director of CCC Marketing Research Institute)
■Content: We will discuss consumer keywords and business opportunities created by the new normal with marketing writer Ushikubo Megumi, who has popularized new words that fit the current social climate, such as "solo person" and "herbivore men."

Title: "Are you still advertising or selling using demographic data? - How to use media data efficiently"
■Date and time: Wednesday, November 18, 2020 16:00-16:45
■Speakers:
　Naohisa Hashimoto (Unit Leader, TV Data Planning Unit, CCC Marketing)
　Yukiko Emoto (TV Station Sales Support Leader, TV Data Planning Unit, CCC Marketing)
■Content: TV commercials that tend to be aired in M1 and F2. But isn't that target too broad? We'll introduce a new way to use TV, using data linking TV and purchases from 400,000 people nationwide, the largest number in Japan.
Part 1: Media planning based on a "de-demographic" approach
Part 2: How to increase media efficiency by "defeating demographics"

Materials related to this matter

CCC Marketing Group to hold business conference "UNIQUE DATA CONFERENCE 2020" online on November 17th and 18th

Inquiries regarding this matter

For media inquiries:
CCC MARKETING HOLDINGS Co., Ltd. Public Relations / TEL: 03-6800-4464

For conference inquiries:
CCC Marketing Co., Ltd. Conference Secretariat / Email: CCCMK_conference@ccc.co.jp