Launch of "Fan Marketing Solutions" through point funding "GREEN x T-Point"

2020.11.11 Press Releases
CCC Marketing Co., Ltd.

-From core fan persona analysis to direct marketing and effectiveness verification-

Culture Convenience Club (CCC) Group's CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) and One More Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Takehiko Numata) have launched "GREEN x T-POINT" (https://green-point.jp/projects) will begin offering a "fan marketing solution" that analyzes the personas of supporters of Suntory's official virtual YouTuber "Suntory Nomu Card Quest," which will begin on Wednesday, November 11, 2020.

New "fan marketing" that directly connects companies with core fans

One More, which operates the major domestic crowdfunding site "GREEN FUNDING," began full-scale operation of "GREEN x T-POINT," a point funding site that allows participants to participate using T-POINT, in May 2020 as a new support system. Starting November 11, the company will launch a campaign for Suntory's official virtual YouTuber, "Suntory Nomu."

Starting with this project, we will begin offering a "fan marketing solution" that analyzes the personas of supporters. By analyzing the attributes, lifestyle data, purchasing information, and customer DNA* of the T-CARD member information of those who support this project, it will be possible to visualize the fan base in greater depth, which can be used for fan-based product development, service provision, CRM improvements, and more.

Going forward, through "GREEN x T-POINT," we will provide "fan marketing solutions" for characters and products from various companies. We plan to propose fan-based services with high customer value, including comparative analysis with general users by visualizing the fan base, direct marketing through digital sampling and incentive distribution, and community building through original T-CARD.

The CCC Marketing Group's group mission is "UNIQUE DATA, SMALL HAPPY." We will continue to create unique value in the marketing field, creating value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day.

*Customer DNA: Calculation of numerical values for the characteristics and inclinations of T members using attribute information held by T-CARD and over 5 billion pieces of ID-POS information per year. Customer DNA is created using approximately 300 items as profiling data that supplements the lifestyle attributes and inclinations behind purchases. It can cover consumer purchasing behavior across a wide range of areas, not just specific stores or business types.

Project Overview

■Project name: Sancho Nomu Card Quest

■Return
・20 types of illustrations
・Distribution of digital membership cards

■ Future of the project
The T-POINT you donate will be used to create original "Suntory Nomu" merchandise and illustration materials, as well as various fan marketing initiatives.

■About point funding "GREEN x T-POINT"
Point funding "GREEN x T-POINT" is a new form of crowdfunding that allows you to use your accumulated T-POINT to support your favorite artists and creators (initiators). Currently, the site features projects such as the idol group "=LOVE," Shogakukan manga character "Asari-chan," anime character "Tohoku Zunko," and "Kyomachi Seika," the public relations character for Seika Town, Kyoto Prefecture, and has collected a total of over 3 million points in support.

Supporters can support their favorite projects with T-POINT every day. If you support us with T-POINT, you will be awarded "sTone", and once you have accumulated 10 of them you can win a "gacha". By drawing the gacha, you can receive digital content such as original illustrations by the creator as a reward. In addition, the number of points sent by supporters will be published in ranking form the next day, allowing you to enjoy comparing the number of support points sent by other supporters. The initiator will receive a cash back of 60% of the points they have contributed.

(Support method)

By linking your Yahoo! Japan ID with your T-CARD number registered to your "GREEN FUNDING" account and registering the projects you want to support on the official website, all of your T-POINT will be automatically used to support the projects every day. The T-POINT donated will be cashed back to the initiator at a set rate and used for future activity funds.

About CCC Marketing Co., Ltd.

CCC Marketing Group believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that solves the problems of various companies based on the valuable and diverse data we receive from consumers.

About One More Co., Ltd.

The CCC Group operates approximately 1,200 "TSUTAYA," "TSUTAYA BOOKSTORE," "TSUTAYA BOOKS," and "Tsutaya Electrics" stores nationwide, and owns Japan's largest mutual points card, the "T-CARD," which can be used at over 200,000 stores nationwide. The group also operates the crowdfunding site "GREEN FUNDING" and the point funding site "GREEN x T-POINT (Green Tea Point)."In collaboration with the CCC Group, we feature projects in a variety of genres, including gadgets, miscellaneous goods, movies, publishing, and music. Currently, we work with over 52 partners to support over 2,100 projects with a total funding amount of over 6.1 billion yen.
[Company name] One More Co., Ltd.
[Address] 4R01 SodaCCo Building, 9-10 Daikanyamacho, Shibuya-ku, Tokyo 150-0034
[Established] June 1, 2011
[URL]

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

Launch of "Fan Marketing Solutions" through point funding "GREEN x T-POINT"

Media Inquiries
CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka and Ando
TEL: 03-6800-4464