Digital stamp service "T Stamp by LinkRay" now available within the T Point app

2020.11.12 Press Releases
CCC Marketing Co., Ltd.

--CRM is now possible in the retail distribution, service, and food and beverage industries without the need for a POS system!--

CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) has begun offering "T Stamp by LinkRay" within the T-POINT app, which utilizes the digital stamp service "Hikari Stamp" jointly developed with Panasonic System Solutions Japan Co., Ltd. using the optical ID technology "LinkRay™." The service began at the cream puff specialty store "Beard Papa's Freshly Made Workshop" on Thursday, November 5, 2020, and at the 100-yen shop "Watts" on Thursday, November 12, 2020. This means that companies that adopt "T Stamp by LinkRay" will be able to implement CRM (Customer Relationship Management) without having to install a POS system.

"T Stamp by LinkRay" is a digital stamp service that allows you to receive a stamp when purchasing a product by simply launching the T-POINT app, selecting "Stamp Card" from the "Earn/Use" menu, and holding the card over a "LinkRay™" compatible tabletop transmitter installed in participating stores. This allows you to receive a stamp when purchasing a product, and you can then receive coupons depending on the number of stamps you have. "T Stamp by LinkRay" will provide customers who use the T-POINT app with unique stamps and point incentives from the store that has adopted the service, as well as coupons and special offers.

With the new "T Stamp by LinkRay," retail distribution, service, and restaurant businesses can use the T-POINT Member database for CRM, enabling comprehensive CRM by linking with T-POINT Member IDs without the need to install a POS system. By providing comprehensive visualization of sales promotion support for T-POINT members who use the T-POINT app, analyzing behavioral data such as store visits and stamp issuance, and formulating strategies based on analysis of customer information on actual store visits, and recommending optimal products and services at the optimal time, it is possible to build better relationships with consumers. Furthermore, as cashless transactions continue to increase and consumers' shopping environments are shifting digitally, digital services can be introduced simply by preparing a LinkRay™ compatible tabletop transmitter. CCC Marketing plans to gradually expand the number of companies adopting "T Stamp by LinkRay."

Going forward, in order to contribute to resolving issues faced by stores that have introduced "T Stamp by LinkRay" and improving consumer satisfaction, we will provide solutions that utilize advanced technology in preparation for the arrival of a fully-fledged walletless society, and will work to create further social value for "T" by expanding various incentives and services, including T-POINT. In addition, we will provide a wider range of marketing support using "unique data"*1, which combines over 5 billion pieces of purchasing data per year with lifestyle data from over 70 million T-POINT members. 　

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

<"T Stamp by LinkRay" service overview>
■ Service start date: Thursday, November 5, 2020

■Service locations: "Beard Papa's Freshly Made Workshop" and "Watts" *Expanded gradually
■How to use: After downloading the "T-POINT App" to your smartphone, launch the T-POINT App and select "Stamp Card" from the "Save/Use" menu. Simply hold your card over a LinkRay™ compatible tabletop transmitter installed in participating stores, and a stamp will be stamped upon purchase. Coupons can be obtained according to the number of stamps.

■ Overview of the "T-POINT App"
■ Compatible devices: iPhone/Android
■Price: Free

■About LinkRay™
The optical ID technology "LinkRay™" allows you to quickly obtain information by receiving the ID signal transmitted from an LED light source with your smartphone. By simply reading the optical signals (ID) emitted from lights and other sources used in the city (digital signage, billboards, LED lighting with a "light ID" transmission function) with your smartphone camera (taking a photo with a dedicated app), you can obtain a variety of information. It features high speed, allowing you to read an ID immediately by simply launching the app and holding the camera over it, a wide range of compatible devices, and security to prevent the ID from being copied. 　

*1 Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.
*"T Stamp by LinkRay" is currently under trademark registration.

Materials related to this matter

Digital stamp service "T Stamp by LinkRay" now available within the T-POINT app

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Nakagawa
TEL: 03-6800-4464