CCC Marketing launches purchase-linked advertising service "T Point Ads"

2020.11.13 Press Releases
CCC Marketing Co., Ltd.

- Utilizing data from over 70 million T-Point users, Yahoo! JAPAN will be able to advertise on Google and verify purchases -

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura), which operates a marketing solutions business utilizing "unique data"*1, is pleased to announce that it has begun offering "T-POINT Ads," a purchase-linked advertising service that utilizes actual purchasing data from over 70 million T members to place ads on Yahoo! JAPAN and Google and verify purchases*2.

"T-POINT Ads" utilizes actual purchasing data from over 70 million people, enabling advertising to be placed in various online media through Yahoo! Ads and Google Ads. This will result in a new advertising service that goes beyond traditional targeting based on demographics and media ownership data, enabling circular marketing that is more in line with advertisers' needs.

Specifically, CCC's original analysis method, utilizing AI and other technologies, will be used to discover new potential customer groups based on segmentation using actual purchase information from over 170,000 stores of T-POINT Alliance companies, and will be able to place targeted advertisements on various online media through Yahoo! Ads and Google Ads to groups who purchase the company's brand products, such as those who have "continuously purchased products in the genre to which the company's products belong for the past three months." (Note that when linking data with each media, data will be hashed or otherwise processed in accordance with the policies of each media, and data will only be linked to the extent necessary for ad delivery.)
In addition, based on T-POINT purchase history data, it will be possible to visualize purchasing effects, such as whether or not those exposed to advertising actually purchased company brand products in stores. This service, which seamlessly integrates online and offline activities and visualizes the effects of store visits and purchases, is a unique solution that we believe will be useful to many advertisers.

CCC Marketing has been providing consulting services to T-POINT Alliance companies across a wide range of industries and operating owned media, conducting circular marketing such as media selection, advertising, effectiveness verification, and planning based on actual purchase data. Going forward, we will utilize the wide range of consulting know-how we have cultivated to date, and by collaborating with various external media in addition to the big data that CCC Marketing possesses, we will provide efficient and effective large-scale marketing solutions to advertisers, distribution companies, and advertising agencies.

Features of "T-POINT Ads"

1. Large-scale data: Marketing data from over 70 million people
2. Actual purchase data: Actual purchase data from over 170,000 stores of T-POINT alliance companies
3. Moving beyond demographics: Targeting at genre and brand levels, going beyond traditional methods
4. External media advertising: Advertising to various online media through Yahoo! Ads and Google Ads
5. Verifying effectiveness through purchases: Verifying effectiveness through actual purchases by the target advertiser

*We take our customers' privacy into consideration when we do our business. For details regarding the handling of customer information, please click here (https://www.ccc.co.jp/customer_management/) for more information.

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

*1 Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*2 This initiative will be carried out within the scope agreed to by T Members, in accordance with the T Membership Terms and Conditions, the special terms for T Members that use an ID issued by Yahoo Japan Corporation as the designated ID, and the T-SITE [T-POINT/T-CARD] service terms of use. When sharing data with each media outlet, we will process the data in accordance with the policies of each media outlet as well as the above terms of use, and will only share data to the extent necessary for ad delivery.

Materials related to this matter

CCC Marketing launches purchase-linked advertising service "T-POINT Ads"

Inquiries regarding this matter

[Inquiries from the press]
CCC Marketing Co., Ltd. Public Relations Officer: Ando TEL: 03-6800-4464

[Inquiries regarding "T-POINT Ads"]
CCC Marketing Co., Ltd. "T-POINT Ads" Email: ms-info@ccc.co.jp