CCC Marketing launches new OMO direct marketing service linking its T-membership base with Dai Nippon Printing's BPO services

2020.11.16 Press Releases
CCC Marketing Co., Ltd.

- Realizing a new customer journey in the new normal era -

CCC Marketing Inc. (Head Office: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko), which operates a marketing solutions business based on "unique data"*1, is pleased to announce that it has begun offering a new OMO direct marketing service to corporate clients that combines CCC Marketing's T-membership base with the BPO (Business Process Outsourcing) services of Dai Nippon Printing Co., Ltd. (hereinafter "DNP").

In this new normal era, consumer mindsets are undergoing major changes, and as the need for more relatable services and products increases, companies are being asked to change their communication strategies to be more in tune with consumers. In this environment, CCC Marketing offers new direct marketing services to support touchpoints between companies and consumers as communication that is in line with the times.

CCC Marketing utilizes original AI technology to deliver information tailored to the diverse lifestyles and needs of over 55 million T members. Meanwhile, DNP provides a variety of companies with BPO services that deliver direct mail, which delivers a company's products and services to consumers, as well as subsequent follow-up, all in one step.

With this OMO direct marketing service, an individual QR code is generated and printed on each direct mail sent to T members, making it possible to visualize interest in the products and services featured in the direct mail and provide more accurate information (purchase opportunities) to potential customers. In this initiative, CCC Marketing will utilize its database to develop plans, extract segments and verify effectiveness, while DNP will support the creation and delivery of direct mail with QR codes and the execution of outbound calls.

OMO Direct Marketing Service Contents

・Implementation menu: T-DM, outbound calls, unique QR code verification
・Target audience: 55 million T members
・Service benefits: Improved cost-effectiveness ・Visualization of potential customers
・Schedule: Outbound calls will be made approximately one week after the direct mail is sent.
　*Outbound calls will be made in accordance with the T Membership Terms and Conditions.

By combining the assets of both companies through this collaboration, it will be possible to communicate with consumers in a two-way, detailed, direct manner rather than one-way, thereby realizing a customer journey that fosters empathy for products and services and maximizes brand experience.

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that solves the problems of various companies using technology, our ability to communicate, and our ability to make proposals, based on the valuable and diverse data we receive from consumers.

*1 Unique data refers to over 70 million single IDs, over 5 billion purchasing transactions per year, 6 billion types of product data handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.

Materials related to this matter
CCC Marketing launches new OMO direct marketing service linking its T-membership base with Dai Nippon Printing's BPO services

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464