GINZA TSUTAYA BOOKS's ART MASK now on sale at TSUTAYA stores nationwide

2020.11.25 Press Releases
Culture Convenience Club Co., Ltd. / TSUTAYA BOOKS Co., Ltd.

―Edo Komon, Nishijin weaving, Hakata weaving... 31 exquisite masks that incorporate traditional beauty and techniques―

Ginza TSUTAYA BOOKS' original product, "Ginza TSUTAYA BOOKS' ART MASK," which proposes "living with art" with a focus on art and Japanese culture, will be on sale at 16 TSUTAYA and TSUTAYA BOOKS stores nationwide from November 27th (some items are currently on pre-sale). The number of sales outlets is scheduled to increase in the future.

Ginza TSUTAYA BOOKS' original masks are part of the GINZA ART MASK PROJECT, a charity project to support medical workers. They are sold in limited quantities only in-store at Ginza TSUTAYA BOOKS and online. The first series was launched in July 2020, and the second series, a collaboration with a contemporary Japanese artist, was released in October.
The charity project has concluded with this second installment, but we have received many requests from across the country for additional production of art masks, as well as comments from people who wanted to see them in person before purchasing, so we have decided to rename the masks "Ginza TSUTAYA BOOKS' ART MASK" and sell them at 16 TSUTAYA and TSUTAYA BOOKS stores nationwide. There are 31 types in total. Prices range from 1,700 yen to 3,800 yen.

Art Mask at Ginza TSUTAYA BOOKS
This mask was designed and created by the concierge at Ginza TSUTAYA BOOKS in collaboration with artisans and textile designers of Edo Komon, Nishijin-ori, and Hakata-ori textiles, in pursuit of traditional Japanese techniques and beauty.

This mask is made with Edo Komon fabric produced by Hirose Dyeing Factory, which has been dyeing Edo Komon in Tokyo for over 100 years. Edo Komon is a pattern that was used on the kamishimo worn by samurai during the Edo period, and is dyed by dyers using stencils hand-carved by artisans in Ise. Each piece is unique as it is made from scraps of fabric from the tailoring of high-quality kimonos. We offer genuine silk masks at reasonable prices.
3,800 yen *Includes a pocket for inserting a mask filter (filter sold separately)

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This mask is made with Edo Komon fabric produced by Hirose Dyeing Factory, which has been dyeing Edo Komon in Tokyo for over 100 years. Edo Komon is a pattern that was used on the kamishimo worn by samurai during the Edo period, and is dyed by dyers using stencils hand-carved by artisans in Ise. Each piece is unique as it is made from scraps of fabric from the tailoring of high-quality kimonos. We offer genuine silk masks at reasonable prices.
3,800 yen *Includes a pocket for inserting a mask filter (filter sold separately)

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The masks from the textile brand "yokkepokke" feature designs of local toys and folk crafts, such as wooden carved bears and Itaya horses, as a way to "enjoy Japanese culture by wearing it." This design was created specifically for Ginza TSUTAYA BOOKS' ART MASK. Enjoy fashion with masks as an accessory.
2,700 yen *Includes a pocket for inserting a mask filter (filter sold separately)

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The masks from the textile brand "yokkepokke" feature designs of local toys and folk crafts, such as wooden carved bears and Itaya horses, as a way to "enjoy Japanese culture by wearing it." This design was created specifically for Ginza TSUTAYA BOOKS' ART MASK. Enjoy fashion with masks as an accessory.
2,700 yen *Includes a pocket for inserting a mask filter (filter sold separately)

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It is made from Hakata-ori fabric, a traditional craft of Fukuoka Prefecture with a history of over 770 years. The outer fabric is woven with a pattern on a jacquard loom, with the left and right sides giving different impressions, and the lining is made of the extremely precious "Hakata raw silk," which is characterized by its smooth feel when worn. The main raw material, silk, is also known as the "Queen of Fibers," and is known for its excellent moisture absorption and release properties, preventing stuffiness, and for its UV protection, deodorizing, and antioxidant properties. It is made from animal protein fiber that is gentle on the human body.
2,700 yen

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It is made from Hakata-ori fabric, a traditional craft of Fukuoka Prefecture with a history of over 770 years. The outer fabric is woven with a pattern on a jacquard loom, with the left and right sides giving different impressions, and the lining is made of the extremely precious "Hakata raw silk," which is characterized by its smooth feel when worn. The main raw material, silk, is also known as the "Queen of Fibers," and is known for its excellent moisture absorption and release properties, preventing stuffiness, and for its UV protection, deodorizing, and antioxidant properties. It is made from animal protein fiber that is gentle on the human body.
2,700 yen

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A long-established manufacturer of Nishijin-ori, a traditional Kyoto craft, has created high-quality Nishijin-ori masks. The mask features an original design created exclusively for Ginza TSUTAYA BOOKS' ART MASK. This is a stylish mask that will be the focal point of your outfit. The lining is made of sportswear fabric that is moisture-wicking, quick-drying, and UV-resistant. The unique three-dimensional stitching makes it less likely to stick to your mouth or nose, making it extremely comfortable to wear.
3,200 yen

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A long-established manufacturer of Nishijin-ori, a traditional Kyoto craft, has created high-quality Nishijin-ori masks. The mask features an original design created exclusively for Ginza TSUTAYA BOOKS' ART MASK. This is a stylish mask that will be the focal point of your outfit. The lining is made of sportswear fabric that is moisture-wicking, quick-drying, and UV-resistant. The unique three-dimensional stitching makes it less likely to stick to your mouth or nose, making it extremely comfortable to wear.
3,200 yen

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As part of its lifestyle proposals, TSUTAYA BOOKS across the country have created a number of original products planned by concierges. Starting with this "Ginza TSUTAYA BOOKS' ART MASK", we will be delivering original TSUTAYA BOOKS products nationwide.

List of stores selling "Ginza TSUTAYA BOOKS' ART MASK"
TSUTAYA Yokohama Minatomirai Store / TSUTAYA Tamachi Station Store / TSUTAYA Akasaka Store
TSUTAYA Higashikori Store / TSUTAYA WILL Asaoda Store / TSUTAYA Takeo Store
TSUTAYA BOOKSTORE Shibuya Scramble Square / TSUTAYA BOOKSTORE Santo Moon Kakitagawa Store
TSUTAYA BOOKSTORE Fukuoka Airport
Takeo City Library TSUTAYA BOOKS / Ginza TSUTAYA BOOKS / Daikanyama TSUTAYA BOOKS / Umeda TSUTAYA BOOKS
Roppongi TSUTAYA BOOKS / Hirakata T-SITE / Kashiwanoha T-SITE

*The number of stores selling this product will be gradually increased in the future.
*From November 27th, the product will also be available at Ginza TSUTAYA BOOKS' online store.

Materials related to this matter

Media Inquiries
TSUTAYA BOOKS Co., Ltd. Public Relations Unit TEL: 03-6800-4764 / Email: tsutaya_pr@ccc.co.jp
Culture Convenience Club Co., Ltd. Public Relations TEL: 03-6800-3570