Live commerce streaming "Live torutte" promotion package now available

2020.11.26 Press Releases
CCC Marketing Co., Ltd.

-Big data from over 70 million people provides comprehensive support from customer acquisition to purchasing-

CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing"), a member of the Culture Convenience Club (CCC) Group, and CCC Photolife Lab Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Akira Shirasuna; hereinafter referred to as "CCC Photolife Lab") will begin offering the "Live torutte" promotion package on Thursday, November 26, 2020, which combines CCC Photolife Lab's customer service-focused live commerce streaming service "Live torutte" with CCC Marketing's lifestyle data on over 70 million people to provide comprehensive support from customer acquisition to purchasing.

70 million big data x live commerce distribution to support reliable PR
As the COVID-19 pandemic calls for a new lifestyle (new normal) that avoids the three Cs, a new customer service model based on online live commerce is rapidly spreading in the beauty and fashion industries.

Starting July 30, 2020, CCC Photo Life Lab will be launching a new service called " ", whereby salespeople will be livestreaming products to a large audience, and viewers can have one-on-one conversations with the salespeople, allowing them to purchase their favorite products on an e-commerce site. Live torutte" is offered. Viewers with questions can press the [Live Consultation] button to receive face-to-face consultation via the screen. Although other viewers cannot see the questioner's face, they can still experience the customer service experience together. Additionally, by tapping on the product images displayed in real time, viewers can be redirected to an e-commerce site where they can smoothly purchase the product. In addition, Live torutte has recently revamped its distribution platform, making it possible to easily join live broadcasts by simply tapping the URL, without the need for an app. We will provide the "Live torutte" customer service experience with a comfortable interface to more companies and customers.

This collaboration between CCC Marketing and CCC Photo Life Lab utilizes lifestyle data from over 70 million T members. "Live torutte" promotional packageWe will start offering the following. By utilizing the attributes of over 70 million T members, including their hobbies and interests, and purchasing history data from over 5.3 billion transactions per year, it is possible to optimize targeting for each product. In addition, it will be possible to attract customers through direct approaches using CCC Marketing's media, such as direct mail and email newsletters, and to verify the effectiveness of "Live torutte" by analyzing viewers' purchasing habits after the broadcast. We support efficient and reliable promotion of live commerce broadcasts, which are seeing increasing demand.

[Segment - Customer Attraction]
- Targeting for each product using data such as attribute information and purchase history of 70 million T members.
- Direct approach to target audience to deliver announcements and product information.
[Customer attraction - purchase]
-Verifying effectiveness based on actual purchase data from live commerce participants.
- Visualize the customer profile through effectiveness verification and utilize the results of measures for future measures.

At CCC Group, we are a company that creates cultural infrastructure. With this mission in mind, together with our partner companies, we will make the most of the assets of the entire group to help our customers achieve a safe and secure lifestyle that suits them, even during the COVID-19 pandemic. Furthermore, we will create value through technology and ideas based on the wide variety of data entrusted to us by our customers, and bring small joys to each and every customer's daily life.

Materials related to this matter

Live commerce streaming "Live torutte" promotion package now available

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka
TEL: 03-6800-4464

CCC Photo Life Lab Co., Ltd.
"Live torutte" staff: Park and Takamizawa
TEL: 03-6812-6789