[Analysis of the consumption behavior of 50,000 people nationwide using the household accounting app "Resica"] "Resica surveys! Monthly shopping usage"

2020.12.03 Press Releases
CCC Marketing Co., Ltd.

--This month's feature is "Survey on the impact of the Go To Eat Campaign!"--

Resika survey! Monthly shopping usage:

"Recika" is a household accounting app that allows you to earn T points simply by taking photos of your everyday shopping receipts and registering them. This column will be distributed monthly based on the purchasing information registered by 50,000 service users nationwide on "Reseeka," and will provide analysis of a wide range of products across industries by purchaser's gender, age, and region, as well as the congestion situation at various retail stores by time of day.

Is it true that izakayas are the most popular restaurants under "Go To Eat"?
Survey on the impact of the "Go To Eat Campaign" that began in October!
- Overall dining out usage increased by 10% -

As the new normal of avoiding the three Cs caused by the COVID-19 pandemic continues,
The "Go To Eat Campaign" began in October.
On social media, some people say, "I used it a lot!"
There are also many people who say, "In the end, I never went even once."
So, what was the impact of that?
So, this time, we'll be looking at what changes have occurred in the restaurant industry since the Go To Eat campaign began.
We investigated the usage of restaurant businesses from September to October!

▽Summary
・The number of users and frequency of use increased from September to October!
・Izakayas saw the biggest increase from September to October (164% compared to the previous month)
-The majority of users are men and women in their 20s and 30s.

As October began, the number of users increased by 111% compared to the previous month!

First, we looked at the number of customers using the restaurant business from September to October and found that the number of customers increased by 111% in October. We also found that the number and amount of receipts per person both increased by 106% from September to October.

The "Go To Eat Campaign" started in October, and the usage of the household accounting app "Recika" has shown that eating out has increased by about 10%. Furthermore, there was also an increase in repeat use, indicating that the "Go To Eat Campaign" had a certain impact on revitalizing the restaurant industry.

By cuisine, the most popular restaurants are izakayas and dining establishments...

In addition, when analyzing the use of restaurant establishments in October by cuisine type, it was found that izakayas (Japanese pubs) saw the largest increase from September to October (up 164% compared to the previous month). Other categories such as yakiniku (141%) and sushi (113%) also showed significant increases from the previous month (excluding customers with average spending of 1,000 yen or less).

　Although there are still restrictions on dining out and drinking parties amid the COVID-19 pandemic, the "Go To Eat Campaign" may have prompted many people to enjoy drinking parties in the new normal. Additionally, perhaps because people could enjoy eating out at a bargain price, many people enjoyed slightly more expensive meals such as "yakiniku" (grilled meat) and "sushi."

Men in their 20s are spending 1.6 times more at izakayas!

Furthermore, we investigated which gender and age groups are now frequenting izakayas that saw the highest increase in visitors from the previous month. The results were: 1st place was men in their 20s (163%), 2nd place was women in their 30s (115%), and 3rd place was women in their 20s (114%).

Perhaps because reservations can only be made online (telephone reservations are not accepted), it seemed that many of the visitors were young people. Even those who had been avoiding eating out due to the COVID-19 pandemic may have been encouraged to enjoy a drink with close friends thanks to the Go To Eat Campaign.

With the momentum building from the "Go To Eat Campaign,"
I would like to say, "Let's continue to enjoy eating out together!"
These days, the third wave is beginning to arrive in earnest.
Please take sufficient precautions against infection once again.
Through take-out meals and online drinking parties, as we introduced in the summer,
Please enjoy a safe and enjoyable meal.

CCC Marketing will continue to expand its services that lead to fun and safe shopping experiences, striving to improve the experience value for consumers and make lifestyle suggestions.

About the household accounting app "Resica"
This is a household accounting app that allows you to earn T points by simply taking photos of your everyday shopping receipts and registering them, depending on the number of receipts you register. You can check your registered shopping information on the in-app calendar, and view graphs of your monthly expenses by category, such as food and eating out, allowing you to manage your money while earning T Points.
◇Service name: Resika
◇Compatible devices: iPhone/Android
◇Usage fee: Free

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka
TEL: 03-6800-4464