A first for TV commercials! A store visit promotion project linked to T-Points is broadcast

2021.01.14 Press Releases
Chukyo Television Broadcasting Co., Ltd. / CCC Marketing Co., Ltd.

-Verifying the effectiveness of TV commercials as a marketing service combining commercial viewing and purchasing information-

Chukyo Television Broadcasting Co., Ltd. (Head office: Nagoya, Aichi Prefecture; President and CEO: Kimio Maruyama) and CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) will be airing their first store visit promotional commercial that combines television broadcasting with T-Points. This project involves users participating in a simple quiz on data broadcasting that is automatically displayed during House Foods Group Headquarters commercials, entering the quiz online, and receiving T points when they purchase designated products in stores.
Through this initiative, viewing data will be linked with customer purchasing data, and the effectiveness of TV commercials will be verified by analyzing the characteristics of users who actually went from watching a TV commercial to visiting a store and making a purchase.

■ Plan details

- Automatically displays data broadcasts linked to House Foods Group Headquarters' television commercials. When you take part in a simple quiz on data broadcasting, a QR code will be displayed.
-Users scan the QR code with their smartphone, access the web page and enter
・If you present your T-Card at a T-Point affiliated store and purchase "C1000 Vitamin Lemon," you will receive T-Points.

[Data broadcasting image]

[Project Overview]

About the marketing service that verifies the effectiveness of commercial viewing and purchasing
By combining Chukyo TV's viewing data with CCC Marketing's T-member data,
You can measure the effectiveness of your TV commercials in detail, including conversion analysis and customer analysis.
Chukyo TV and CCC Marketing will provide this effectiveness verification as a new marketing service that will contribute to future product promotions.

Conversion Analysis
A series of data can be used to verify conversions from awareness to action, including TV viewing, active actions on data broadcasting, transitions to and authentication on entry pages, and store visits and purchases.
This allows us to confirm not only the advertising value of television in spreading awareness, but also its promotional value in relation to behavior and purchasing.

≪Customer analysis≫
Viewers who have entered this campaign and those who have purchased the target products will be analyzed for gender, age, preferences, and purchasing trends using T member data.

[Market Watch Target Profiler screen image]

*The viewing data used this time will not identify any individual. Furthermore, data analysis in general is solely for the purpose of calculating aggregate values to verify advertising effectiveness, and no personally identifiable information is used or disclosed as a result.

Commercials will be broadcast during the following programs:
"PS Junkin" Friday 7:00 PM - 7:56 PM
Broadcast four times in total on January 22nd, 29th, February 5th, and 12th, 2021
"PS pure gold": https://www.ctv.co.jp/psgold/

Aichi Prefecture, Gifu Prefecture, Mie Prefecture

Materials related to this matter

A first for TV commercials! A store visit promotion project linked to T-Points is broadcast

Materials related to this matter
CCC Marketing Co., Ltd.
Public Relations Officer
TEL: 03-6800-4464