CCC Group's Tokuma Shoten, GREEN FUNDING, and Tsutaya Electrics+ team up to launch "&GP GREEN PLAN," a comprehensive support program for new product launches across online media, crowdfunding, and brick-and-mortar stores
2021.01.26
Press Releases
Tokuma Shoten Co., Ltd. / One More Co., Ltd. / Tsutaya Electrics Enterprise Co., Ltd.
CCC Group Tokuma Shoten, Tsutaya Electrics +, and GREEN FUNDING collaborate
&GP (pronounced: AndGP), an online product information media operated by Tokuma Shoten Co., Ltd. (Shinagawa-ku, Tokyo), is pleased to announce that it has begun offering &GP GREEN PLAN, which provides comprehensive marketing support for new product launches, in collaboration with One More Co., Ltd. (Shibuya-ku, Tokyo), which operates the crowdfunding site GREEN FUNDING, and Tsutaya Electrics+ (pronounced: Tsutaya Kaden Plus), Japan's first next-generation showroom for the internet age operated by Tsutaya Electrics Enterprise Co., Ltd. (Setagaya-ku, Tokyo).
■About the first project of "&GP GREEN PLAN"
According to a crowdfunding market survey conducted by the Japan Crowdfunding Association (※1), the market size of purchase-based crowdfunding has roughly tripled from 7.7 billion yen in 2019 to 22.3 billion yen in 2020, making it one of the markets attracting attention amid stay-at-home consumption.
Since January 2020, Tsutaya Electrics+ and GREEN FUNDING have offered the "GREEN PLAN," which displays products listed on crowdfunding sites in physical stores and supports new product launches both online and offline.
Meanwhile, due to the stay-at-home order caused by the COVID-19 pandemic, the number of views of the product information web media "&GP," which was launched in 2015 as the web media for the magazine "GoodsPress," has continued to increase, reaching a record high of 23 million monthly page views in May 2020.
&GP, whose slogan is "Make your everyday life more convenient, make your weekends more meaningful!!", aims to support creators both in Japan and overseas by disseminating information about the projects of various manufacturers attempting crowdfunding, and to bring unique ideas and products that have been overlooked until now to consumers.
The three companies are now launching the "&GP GREEN PLAN," which will distribute detailed information about new products that are being crowdfunded, providing customer value to both manufacturers and supporters.
Manufacturers who use the "&GP GREEN PLAN" can post product information on "&GP" for free, and can also exhibit their products at Tsutaya Electrics+ at a special price (※2).
■About the first project of "&GP GREEN PLAN"
The first project will be carried out by Irodrip Co., Ltd. (※3). Further details will be released soon on "GREEN FUNDING," "Tsutaya Electrics+," and "&GP."
*1 The survey by the Japan Crowdfunding Association (general incorporated association) can be found here
*2 Only if the project is achieved through GREEN FUNDING
*3 Irodrip Co., Ltd. ( https://www.irodrip.jp/ ) is a creative company that creates imagination without being bound by genre. In 2020, we launched the creative brand "Stay smile" (https://www.staysmile.jp) and is currently selling mainly outdoor carbon kitchenware.
■About &GP
With the motto "Make your everyday life more convenient! Make your weekends more meaningful!!", &GP introduces everything from new products packed with groundbreaking technology to exquisite items that only adults will want to own.
In addition to news about new products, we inherit the diverse know-how and expert network that has been cultivated over the years by the product magazine "GoodsPress," which has a history of over 30 years since its founding, and satisfy your endless intellectual desire for things you "don't know yet" or "want to know more about," with product report articles, how-to articles introducing how to use products, and interviews with developers.
5th floor, Meguro Central Square, 3-1-1 Kamiosaki, Shinagawa-ku, Tokyo 141-8202
About GREEN FUNDING
This is the crowdfunding site of the CCC Group, which operates approximately 1,100 stores across Japan, including "TSUTAYA," "TSUTAYA BOOKSTORE," "Tsutaya Bookstore," and "Tsutaya Electrics," and also operates the T-Point service, which is used by over 70 million people.
In collaboration with the CCC Group, we feature projects in a variety of genres, including gadgets, miscellaneous goods, movies, publishing, music, and regional revitalization. We currently support over 2,100 projects, raising a total of over 6.1 billion yen.
6F Soddaco Building, 9-10 Daikanyamacho, Shibuya-ku, Tokyo 150-0034
■About Tsutaya Electrics+
"Tsutaya Electrics +" is a next-generation showroom where you can actually experience unique products from around the world and participate in product development by communicating with the creators.
You can touch and feel the latest products before they are released, as well as home appliances that utilize the latest technology, daily necessities and food products developed using excellent technology, etc. In addition, Tsutaya Electrics+ curators will compile and introduce real information that is usually difficult to come across, such as the creator's profile, the thoughts behind the product, and the design concept, from their own unique perspective.
Closed: January 1st
Location: Futako Tamagawa Tsutaya Electrics, 1st floor
〒158-0094 1-14-1 Tamagawa, Setagaya-ku, Tokyo Futako Tamagawa Rise Shopping Center Terrace Market
Materials related to this matter
CCC Group's Tokuma Shoten, GREEN FUNDING, and Tsutaya Electrics+ team up to launch "&GP GREEN PLAN," a comprehensive support program for new product launches across online media, crowdfunding, and brick-and-mortar stores
Inquiries regarding this matter
Tokuma Shoten Co., Ltd. Public Relations Office / C-Publishing Services Co., Ltd. Public Relations Department: pr@c-pub.co.jp
Tsutaya Electrics Enterprise Co., Ltd. / tsutayakaden_enterprise@ccc.co.jp
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