"T Point/T Card" won the Minister of Internal Affairs and Communications Award at the 9th Technology Management and Innovation Awards!

2021.01.27 Press Releases
T Point Japan Co., Ltd.

- Creating economic and social value and providing new value through Japan's first shared ID platform -

T Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Hiroaki Nagashima) is pleased to announce that its "T Point/T Card" has won the Minister of Internal Affairs and Communications Award at the 9th Technology Management and Innovation Awards, sponsored by the Japan Association of Science, Technology and Economics (Chairman: Nobuhiro Endo (Chairman of NEC Corporation); abbreviated as JATES).

This award has been held annually since 2012 to recognize outstanding examples of innovation that are transforming the world in order to revitalize the Japanese economy, and aims to promote innovation in Japan by allowing industrialists to learn about the process.

"T Point/T Card" has been awarded the Minister of Internal Affairs and Communications Award for creating economic and social value through Japan's first common ID platform and for providing new value to consumers and businesses. JATES cited the following reasons for the award: each partner company has acquired members on its own, strengthened its base, and diversified and shared sales promotion methods, including mutual customer referrals, to create a virtuous cycle that leads to business expansion; and although the business scheme has now grown to the point where many similar competitors have entered the market, each partner company has also contributed to the costs of acquiring members, making it a truly co-creation business model, which was evaluated as "a common ID platform business that is ahead of its time."

In 2003, when individual company-based sales promotion and customer retention had become the norm and it was difficult to gain understanding for the concept of "standardizing customers (members/IDs)," "T Point/T Card" was born as Japan's first cross-industry, cross-business ID platform with the participation and cooperation of companies that agreed with the possibility. Since then, we have provided value to our partners, manufacturers, and consumers through our unique database of ID and POS data, as a big data analysis and marketing tool that transcends business types, regions, stores, and online/offline. As of 2021, the number of registered and annual active members exceeds 70 million, the number of partner companies is approximately 5,900, and the number of T Card issuing bases has expanded to 77 companies.

T Point Japan's group mission is "UNIQUE DATA, SMALL HAPPY." Based on marketing data that links TV viewing data, online advertising, and purchasing data, the company provides end-to-end visualization and automation services for advertising and sales promotion. It also promotes the digital transformation of its partner companies by using common functions for smartphone apps, including "Mobile T Card."In addition, for consumers, we provide various values through the unique "shared ID platform" known as "T," including the "T Card Everyone's Social Project," a social value co-creation project that utilizes T's unique data and assets, based on the brand concept of "T connecting people and society."

T Point Japan will continue to face a society that will continue to show volatility, uncertainty, complexity, and ambiguity, and will continue to work to create new social value, aiming to be a presence that connects people and society, helping companies solve their management and marketing challenges and bringing joy and empathy to each and every consumer.

Background to commercialization

1983
●Founded the first TSUTAYA store, "Tsutaya Bookstore Hirakata Ekimae Store."
2003
●TSUTAYA's membership has expanded to approximately 18 million nationwide.
TSUTAYA's rental membership card will be a "T Card" membership card with common incentives with other companies.  
Started partnerships with ENEOS Corporation (formerly Nippon Oil Corporation) and Lawson, Inc.
2006
●For the first time among our partners, Kitamura Camera has begun issuing T-Cards, realizing mutual customer referrals between the partner and TSUTAYA.
This marked the beginning of the issuance of cards by partner companies, laying the foundation for a rapid increase in membership.
2012
●Through a partnership with Yahoo! Japan Corporation, the T Card membership base and the Yahoo! JAPAN membership base are linked,
The ID will be Yahoo! JAPAN ID and points will be unified as "T Points."
Build an integrated offline/online database and common ID platform.
2013
●At Takeo City Library, which was renovated and reopened in 2011,
Library membership card functionality added to "T Card," increasing annual visitor numbers by 3.6 times.
2014
●We have launched "T Money," an electronic money service that allows you to purchase goods and services by charging cash onto your T Card.
●As a joint project with the Watanabe Tsutomu Laboratory at the Graduate School of Economics, University of Tokyo,
We have created and published the "T Point Price Index (TPI)," a price index that utilizes T Point data.
2015
● A social value co-creation project that returns data to society and consumers to solve local issues.
Launched the "T Card Everyone's Social Project."
2016
The number of active and unique annual T Card members has exceeded 60 million, which is 50% of Japan's total population.
2018
●For our partners, we have been offering services such as the "Mobile T Card" launched in 2014.
Provides common functions for smartphone apps such as in-house apps, authentication, coupons, payments, conversational AI, and electronic receipts.
●SBI Securities Co., Ltd. and CCC Marketing have partnered. The following year, a joint venture, SBI Neo Mobile Securities Co., Ltd., was established.
We have begun offering "NeoMoba," a financial service aimed at young people, with smartphones as the main channel.
2019
The number of active and unique annual T Card users has exceeded 70 million, and the number of T Card issuing bases has reached 77.
The number of partners has expanded to approximately 5,900 companies across Japan.
●The "T Point App" has begun linking with PayPay/electronic money "T Money."
A service that allows you to view reviews and rating rankings of products you have actually purchased from your T-Card shopping history.
The number of reviews for "Cattemir" has exceeded 1 million. The following year, the number exceeded 5 million.
2020
●We have started offering a "Crowd Status Check Service" on our app to help you shop safely during the COVID-19 pandemic.

Materials related to this matter

"T Point/T Card" won the Minister of Internal Affairs and Communications Award at the 9th Technology Management and Innovation Awards!

Inquiries regarding this matter

T Point Japan Co., Ltd.
Public Relations Officer: Nakagawa / TEL: 03-6800-4464