Full-scale rollout of new package "MUSIC BOOST" begins, covering artist selection, creative production, media boost, and purchase verification

2021.03.17 Press Releases
CCC Marketing Co., Ltd. / CCC Music Lab Co., Ltd.

-A new project is born utilizing CCC Group's data and media-

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing"), a CCC Group company that provides marketing solutions utilizing unique data*, and CCC Music Lab Inc. (Location: Shinagawa-ku, Tokyo; CEO: Hiromichi Suganuma; hereinafter referred to as "CCC Music Lab") are fully launching "MUSIC BOOST," a service that provides a seamless process from artist booking, creative production, approaching target customers, and purchasing verification.

■ Realize a seamless process of booking, creative production, customer approach, and purchase verification linked to unique data
The CCC Group operates TSUTAYA, TSUTAYA BOOKSTORE, and Tsutaya Bookstores nationwide, and has been working to connect artists and customers in the music industry, including organizing the music event "Tsutaya Rock Festival," which began in 2018, and editing and publishing the Japanese version of the long-established American music media outlet "Rolling Stone Japan."CCC Music Lab has also provided casting proposals that match the needs of our clients, as well as planning and producing creative content for advertising, publicity and sales promotion. By collaborating with Rolling Stone Japan, we have been able to bring together a stellar cast and create creative content that matches the target demographic through a wide range of media, including magazine pages, videos, and events.

Through this collaboration with CCC Marketing, CCC Music Lab will not only leverage the connections with artists it has cultivated, but will also utilize its database of over 70 million people to carry out bookings and creative production. This will enable collaborative projects with artists that focus on a more core target audience, such as major artists as well as indie bands and Vocaloids. We also integrated direct media using segments linked to the database, customer approaches using online media, and in-store announcements at TSUTAYA Bookstores, all of which were packaged together to verify purchases using actual purchase data. We will help more companies solve their problems by offering a solution menu ranging from branding to purchasing verification.

CCC Marketing and CCC Music Lab utilize a wide variety of data to plan and propose more effective marketing strategies, and in the music industry, we connect artists with customers, with the mission of creating small moments of happiness every day for each individual, thereby striving to improve customer value.

* Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, data on 6 billion types of products handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.

<"MUSIC BOOST" package plan overview>
・Network distribution of videos/tie-ups
・Magazine tie-up/Web publication (Rolling Stone Japan)　

*Various production (videos, tie-ups) and artist booking fees will be charged separately.
*Tsutaya Bookstore platform displays/events/purchase verification will be quoted individually.

*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

Full-scale rollout of new package "MUSIC BOOST" begins, covering artist selection, creative production, media boost, and purchase verification

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations Officer: Nonaka / TEL: 03-6800-4464