[Second installment] CCCMK x Chukyo TV, a TV commercial promotion project linked to T-Points to promote store visits. Verify the effectiveness of TV commercials by analyzing "viewing x purchasing" data. Also great for developing new customers!

2021.04.28 Press Releases
CCC Marketing Co., Ltd.

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura) will be running the second installment of a store visit promotional commercial in collaboration with Chukyo Television Broadcasting Co., Ltd. (Head office: Nagoya City, Aichi Prefecture; CEO: Kimio Maruyama) that links television broadcasts with T-Points. The latest initiative involves viewers scanning a QR code on their smartphone via data broadcasting that is automatically displayed during the Aoyama Clothing commercial, entering the code on a dedicated website, and earning five times the T-points when they shop at the store.

Through this initiative, viewing data will be linked with customer purchasing data, and the effectiveness of TV commercials will be verified by analyzing the characteristics of users who actually viewed the TV commercial, visited the store, and made a purchase. The first initiative, implemented in January 2021 with a beverage manufacturer, led to an increase in new customer visits, leading to the decision to implement a second initiative.

■ Plan details
・A QR code will be displayed on the data broadcast linked to the Aoyama Clothing TV commercial.
・Users who watch the commercial can scan the QR code with their smartphone, access the web page and enter
During the campaign period, if you present your T-Card and purchase products at any Aoyama Clothing store nationwide, you will receive five times the usual amount of T-Points.

*Aoyama Clothing stores nationwide are taking infection prevention measures to prevent the risk of infection with COVID-19, but opening hours may change depending on local government policies and the spread of the virus.
For more details, click here (https://www.y-aoyama.jp/campaign/infection-prevention/) for more information.
*Purchases made at the Aoyama Clothing Online Store are not eligible for the campaign.

[Data broadcasting image]

*Image is for illustrative purposes only.

[Project Overview]

About the marketing service that verifies the effectiveness of commercial viewing and purchasing
By combining Chukyo TV's viewing data with CCC Marketing's T-member data, it is possible to conduct detailed measurement of the effectiveness of TV commercials, including conversion analysis and customer analysis. Chukyo TV and CCC Marketing will provide this effectiveness verification as a new marketing service that will contribute to future product promotions.

Conversion Analysis
A series of data can be used to verify conversions from awareness to action, including TV viewing, active actions on data broadcasting, transitions to and authentication on entry pages, and store visits and purchases.
This allows us to confirm not only the advertising value of television in spreading awareness, but also its promotional value in relation to behavior and purchasing.

≪Customer analysis≫
Viewers who have entered this campaign and those who have purchased the target products will be analyzed for gender, age, preferences, and purchasing trends using T member data.

[Market Watch Target Profiler screen image]

*The viewing data used this time will not identify any individual. Furthermore, data analysis in general is solely for the purpose of calculating aggregate values to verify advertising effectiveness, and no personally identifiable information is used or disclosed as a result.

Commercials will be broadcast during the following programs:
① "Dear Daitokusan" Sunday 9:55-11:40
Broadcast twice: May 2nd and 9th, 2021

② "Audrey, there's someone I'd love for you to meet. " Mondays from 24:59 to 25:29
Broadcast twice: May 3rd and 10th, 2021
"Audrey, there's someone I'd like you to meet. ":

Aichi Prefecture, Gifu Prefecture, Mie Prefecture

Materials related to this matter

[Second installment] CCCMK x Chukyo TV, a TV commercial promotion project linked to T-Points to promote store visits. Verify the effectiveness of TV commercials by analyzing "viewing x purchasing" data. Also great for developing new customers!

Inquiries regarding this matter
[Inquiries regarding marketing services for commercial viewing and purchasing information]
CCC Marketing Co., Ltd.
TV Data Planning Unit Person in charge: Emoto
MAIL：cccmktvdataplan@ccc.co.jp

[Inquiries from the press]
CCC Marketing Co., Ltd.
Public Relations Officer: Nakagawa
TEL: 03-6800-4464