We provide comprehensive tourism marketing support, from promoting awareness and understanding to tour creation and sales.

2021.05.28 Press Releases
CCC Marketing Co., Ltd. / T-Point Japan Co., Ltd. / Tourism Authority of Thailand

－【データベース活用でコロナ禍でも"旅行好き"を惹きつける】 認知・理解促進から、ツアー造成、販売まで一気通貫で観光マーケティングをサポート 、5月28日（金）よりタイ国政府観光庁と共同キャンペーンをスタート！－

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") and T Point Japan Inc. (Head office: Shibuya-ku, Tokyo; CEO: Hiroaki Nagashima; hereinafter referred to as "T Point Japan") have begun supporting tourism marketing by utilizing the "Unique Data*1" database of T Points, which is used by 70 million people, equivalent to one in two Japanese people. As the first step, on Friday, May 28th, in collaboration with the Tourism Authority of Thailand (hereinafter referred to as "TAT"), they launched a special page promoting the attractions of Thailand, "Start your first trip in a long time in Thailand, a country of relaxation."

As the COVID-19 pandemic continues to rage, as of February 2021, the number of Japanese travelers traveling abroad has recorded a significant decrease of -98.1% compared to the same month last year*2. T Point Japan and CCC Marketing will begin working with tourism boards and local governments in various countries to provide marketing solutions that connect travel-loving customers with local locations even during the COVID-19 pandemic, allowing them to enjoy traveling with peace of mind once the pandemic has subsided.

Using unique data, we provide comprehensive support, from promoting awareness and understanding of tourist themes to tour creation and sales. We are attracting travel enthusiasts even during the COVID-19 pandemic, including holding fairs at Tsutaya Bookstore.

Our tourism marketing support utilizing unique data includes promoting awareness and understanding of themes to attract visitors, designing tours, direct marketing to T members who match the target demographic, and creating and selling tours on the travel information site "T Travel."
Additionally, we will continue to promote the attractions of tourist destinations both online and offline, including by setting up a special page to share the latest information and attractions of each destination, and holding fairs at physical stores such as Tsutaya Bookstore, and will implement measures to motivate our fan base to travel abroad.

By managing customer responses at each stage in a database, we are able to approach customers who are more interested at the right touchpoints, and we will use this information not only to promote the tour in question, but also to propose new tours in the future.

[First step] Launch of joint campaign with the Tourism Authority of Thailand
We have opened a special page where you can enjoy the charms of Thailand and a tour sales page!

We have also launched our first initiative with the support of TAT and tourism marketing.
The newly launched special page will introduce Thailand's COVID-19 prevention measures, as well as recommended spots and leisure activities in Thailand with themes of "girls' trips," "mother-daughter trips," and "family trips" based on the concept of "Let's relax and smile," in order to reach as wide a range of fans as possible with the charms of the region even during the COVID-19 pandemic.

Furthermore, in mid-June*3, Daikanyama T-Site, Umeda T-Site, and Ropponmatsu T-Site will be holding a Thai fair curated by travel professional concierges, where visitors can learn about Thai food culture and the latest trends in Thai culture, even though they are unable to travel to the country due to the COVID-19 pandemic.

Additionally, two types of "T Cards (Mamuang-chan design)" (550 yen each, tax included) by Thai illustrator Wisut Ponnimit, who is also popular in Japan, will be issued on Monday, June 14th. In addition to being able to accumulate and use T Points when shopping at regular T Point affiliated stores, purchasers will also receive bonuses such as Thailand-related merchandise and discounts at participating stores in Thailand.

About applying for "T Card (Mamuang-chan and the Beach)" and "T Card (Mamuang-chan and the Elephant)"

Apply through the official "T Card (Mamuang-chan)" website

550 yen (tax included)

May 28, 2021 (Friday) 12:00~　　　

*Issues will end as soon as stock runs out.
*TSUTAYA rental registration fees may apply separately.
*Online orders will incur a separate delivery fee.
*If you apply by Sunday, June 13, 2021, your order will be delivered after Monday, June 14, 2021.

■ Display on mobile T card
"T Card (Mamuang-chan and the Beach)" and "T Card (Mamuang-chan and the Elephant)" will also be displayed on Mobile T Card (smartphone app).

*Display of the T Card (character design) on Mobile T Card may end without notice.

■ About issuing at stores
[Issue start date] Monday, June 14, 2021

*Sales at Daikanyama T-Site will begin on June 15th.

For details about reception at participating stores, please contact each store.
Daikanyama Tsutaya Bookstore
17-5 Sarugakucho, Shibuya Ward, Tokyo
Umeda Tsutaya Bookstore
LUCUA 1100 9F, 3-1-3 Umeda, Kita-ku, Osaka City, Osaka Prefecture
Ropponmatsu Tsutaya Bookstore
2F, Ropponmatsu 421, 4-2-1 Ropponmatsu, Chuo-ku, Fukuoka City, Fukuoka Prefecture

T Point Japan and CCC Marketing aim to create value that can be used anytime, anywhere, by anyone, for anything, through various services such as the shared points service "T Points," using the T Card, which is used by 70 million people, or one in two people in Japan, as an ID.We will also co-create with stakeholders through marketing that utilizes the "unique data" database entrusted to us by our customers, and bring small happiness to the world.

*1 Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*2 Created by CCC Marketing Co., Ltd. based on the Immigration Control Statistics Table published by the Immigration Services Agency.
*3 The event will be held from June 14th (Mon) to June 27th (Sun) in Umeda and Ropponmatsu, and from June 15th (Tue) to June 28th (Mon) in Daikanyama.

Materials related to this matter

We provide comprehensive tourism marketing support, from promoting awareness and understanding to tour creation and sales.

Media Inquiries

CCC Marketing Co., Ltd./T Point Japan Co., Ltd.
Public Relations Officer: Nonaka
TEL: 03-6800-4464